St-Victor: Juliette Powell never stood still, whether on MusiquePlus or tech's cutting edge
I'm a romantic and believe that television's golden age is yet to come, and that the medium's death has been greatly exaggerated. Still, while it may be hard to believe now, once upon a time television unified people every day, at the same time and not on demand. TV was about daily rendezvous, not just when it was time for sports spectacles and year-end shows.
Quebec TV is unique. These daily rendezvous still exist, and beyond game shows and newscasts. In addition to those staples, the province produces high-quality, addictive televised fiction, like Radio-Canada's Stat and Dumas.
At another time, for another generation, the daily rendezvous included everything and anything that aired on MusiquePlus.
The U.S. had MTV, and the rest of Canada had MuchMusic. MTV became an unavoidable stop for artists and politicians alike, including a presidential candidate named Bill Clinton, who created one of the most memorable moments of his 1992 campaign on the channel. It wasn't that much different here in Quebec: MusiquePlus was a must for both international and local stars, who used the network to première their videos or announce their tours. Hosts emerged who thrived beyond their departure from the channel, which stopped airing in 2019, and who remain influential staples of our media landscape, like Anne-Marie Withenshaw and Rebecca Makonnen.
Also on the MusiquePlus roster of hosts was Juliette Powell, who died June 3 of acute bacterial meningitis, a few weeks shy of her 55th birthday. I met her in 2009, not long after she released her book 33 Million People in the Room: How to Create, Influence, and Run a Successful Business With Social Networking. I interviewed her for a blog, and she was brilliant and generous. She was also an avant-gardist, understanding that social media was going to change everything. In her book, she analyzed Barack Obama's sophisticated usage of social media platforms, which has since become a blueprint for so many aspiring politicians.
Powell also had influence. I wonder if she knew what seeing her on the screen meant to so many of us.
When a public personality dies, the praise they receive is quite a barometer. When news of Powell's passing broke this week, there was an avalanche of love on social media. In addition to the sadness, posts have expressed admiration for a woman who broke many barriers.
Sure, she was the first Black Canadian to be named Miss Canada in 1989, but parlaying that into a television gig where she interviewed some of the world's most prominent musical artists was quite a feat. For many of us, she was a star among stars. Did she know it? Possibly not. Local media critics could be brutal and gratuitous. But that's the price when you're one of the first and one of the very few. The impossibly high bar is set not by you, but by those who question whether you belong.
MusiquePlus had its share of mediocre VJs. Juliette Powell was not one of them. Those of us who cherished seeing a Black woman on Quebec television knew this.
She moved to Toronto in 1996, hosting on MuchMusic and also studying economics, which led to business reporting on television. Her continued thirst for knowledge brought her to New York, where she graduated from Columbia University and recently taught at New York University. She remained one step ahead of most of us, researching and advising on artificial intelligence and ethics in tech.
Powell was gorgeous and, honestly, she could have just banked on her looks, but she was too bright and had too much talent and vision for that. She was style and substance. And that, too, had an impact. Did she know? Whether or not she did, Juliette Powell mattered.
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