Archies plans global expansion, focus on children's category
Gifting brand Archies plans strategic international expansion and a renewed focus on the children's category as the business aims to enter a new phase of growth. The business has recently launched operations in the UAE and plans to expand across Kuwait, Saudi Arabia, Bahrain, Qatar, and Oman by August this year.
Keen to leverage nostalgia among the Indian diaspora abroad, Archies plans to reach shoppers in new global markets, India Retailing reported. The brand is also eyeing Southeast Asia for retail expansion, with a presence in five countries expected by October, and has signed agreements in Sri Lanka. Expansion into the US, UK, and Australia is also on the cards, supported by both online and offline retail partnerships including general trade shops, large-format retailers, and marketplaces such as Amazon.
Archies' executive director Varun Moolchandani told India Retailing that the children's segment is also a key focus area for growth. Archies will soon launch dedicated large-format kids' stores with play zones and birthday party spaces, alongside new home décor collections influenced by Korean aesthetics.
Domestically, the Delhi-based company plans to open 25 to 30 new stores this year, concentrating on North India. The business will also introduce Archie's Express stores to serve value-conscious customers with fast-moving, affordable products. With its turnover crossing the Rs 80 crore mark in the 2024 financial year and strong digital and retail momentum, Archies is positioning itself as a global player while evolving its offerings for a new generation of consumers.
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