MessageGears Announces Enterprise Campaign Efficiencies for Data-Driven Brands
ATLANTA--(BUSINESS WIRE)--May 1, 2025--
MessageGears, the leading data activation and engagement platform for enterprise brands, today announced new capabilities in segmentation, campaign workflow, and data security that streamline marketing operations for enterprise teams. Updates include enhanced tools for faster audience building, a refined view of campaign elements, versioning control when coding dynamic content, and a powerful data preview access role for increased security.
'We continue to reimagine the marketing campaign experience to provide our customers with a comprehensive platform where they can build complex and engaging journeys at scale,' said Craig Pohan, Chief Technology Officer at MessageGears. 'Enterprise brands managing millions of customer data records need precise and nuanced control over who, what, when, and how they use that customer data to build successful campaigns.'
New MessageGears capabilities include:
'We want brands to be able to focus on delivering targeted content and competitive campaigns to their customers – not spending unnecessary time building those campaigns,' added Pohan. 'These enhancements and refinements streamline how enterprises turn complex data into personalized, high-impact messaging — fast.'
Brands like Expedia, Chewy, and Vimeo leverage MessageGears to know and understand how their customers are behaving so they can fully engage buyers at all stages of the journey. To learn more about how MessageGears can help you take advantage of your data warehouse, go to messagegears.com.
About MessageGears
MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears' composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250501312441/en/
CONTACT: Media Contact:
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KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
INDUSTRY KEYWORD: HOME GOODS SOCIAL MEDIA RETAIL SECURITY OFFICE PRODUCTS DATA MANAGEMENT TECHNOLOGY MARKETING ADVERTISING COMMUNICATIONS ONLINE RETAIL LUXURY DEPARTMENT STORES SOFTWARE FOOD/BEVERAGE INTERNET
SOURCE: MessageGears
Copyright Business Wire 2025.
PUB: 05/01/2025 07:13 AM/DISC: 05/01/2025 07:12 AM
http://www.businesswire.com/news/home/20250501312441/en
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