These Are the Early Prime Day Fashion Finds Actually Worth Buying
Brace yourselves: Amazon Prime Day 2025 is almost here. Mark your calendars for July 8-11 (and perhaps block off some hours strictly for adding to your cart), because now is the time to get your cart (and fingers) ready for some speedy shopping. As usual, the two-day online shopping event will have incredibly steep discounts on everything from chic furniture and bestselling beauty products to red-hot swimwear. Naturally, it's one of the best times of the year to score stylish upgrades for less.
You may have to dig through pages and pages of products, but surprisingly, Amazon carries a chic selection of brands that includes not only affordable favorites like Madewell and Levi's but also buzzy designer labels such as A.P.C. and Jacquemus. You just need to know where to look (and that's where we come in). We're seeing deep discounts on a range of high-end denim pieces, luxury bags, coveted workout sets, and so much more at the e-tailer.
To help jumpstart your shopping, we scoured the site's inventory and found the 63 best Amazon Prime Day fashion deals worth snagging across nearly every category. Scroll down to begin filling your cart.
The Best Amazon Prime Day Bag Deals 2025
Right now, you can score up to 50 percent off popular styles from Coach, Jacquemus, Marc Jacobs, and more.
The Best Amazon Prime Day Jewelry Deals 2025
Craving some extra glitz? Amazon actually has a surprisingly strong jewelry selection–much of which is currently marked down. From chunky baubles to bold statement earrings, you can find plenty of pieces that look more expensive than their price tags (and some solid fine jewelry options, too!).
The Best Amazon Prime Day Shoe Deals 2025
Prime Day is historically a stellar time to buy footwear, including buzzy sneakers and sandals. The e-tailer is currently offering a range of silhouettes for up to 66 percent off. Some of the finds include Reebok retro-inspired runners, sleek kitten heels, and even rugged cowboy boots from Matisse that are perfect for adopting the yee-haw agenda (especially if you're heading to the Cowboy Carter tour and beyond).
The Best Amazon Prime Day Denim Deals 2025
Prime Day typically sees stellar discounts on heritage denim brands like Levi's, as well as popular contemporary labels like FRAME, Pistola Denim, and AG. Even better, a handful of their styles, from laidback jumpsuits and cropped jeans, are all under $250 at the e-tailer.
The Best Amazon Prime Day Fashion Deals 2025
Amazon has so many steep discounts on seasonal favorites right now, including up to 70 percent off work-appropriate wear, effortless sundresses, airy basics, and everyday denim. If you're looking to cover all your bases, these Prime Day fashion deals are not to be missed.
The Best Amazon Prime Day Activewear Deals 2025
If your workout gear could use an upgrade, Amazon is slashing prices on tons of name-brand styles and bestselling hidden gems. For instance, you can score up to 29 percent off a classic Adidas sports dress or flirty skort to nail the tenniscore aesthetic. Or, if you're looking to build out your collection of basics, these viral workout leggings have over 60,000 five-star reviews and are under $25.
The Best Amazon Prime Day Intimates Deals 2025
As nice as it is to save on the big stuff, don't sleep on Amazon's Prime Day intimates deals. We're seeing discounts on comfy lace bralettes, no-show underwear, and many more everyday must-haves.
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