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‘Runway-inspired experience' coming to Dublin city streets this summer

‘Runway-inspired experience' coming to Dublin city streets this summer

Dublin City Council (DCC) has teamed up with business group Dublin Town to bring what they call a 'runway-inspired' experience to the city.
The event, called Style in the City, is to take place over eight consecutive Saturdays in July and August from 1pm to 5pm, starting on July 5 on Henry Street.
Events will alternate between Henry Street and Grafton Street each week, promising to provide free, family-friendly and fun activities to all.
Visitors can expect to see live fashion shows that showcase collections and trends from Dublin city retailers, makeovers, pop-up shops, interactive hair and beauty demos and product displays, all to the soundtrack of a live DJ set.
'Dublin city centre is this summer's ultimate destination for culture, food and fashion,' said Dublin's Lord Mayor, Emma Blain.
'I am delighted to see Dublin City Council partner with Dublin Town and city businesses to give Dubliners the perfect excuse to shop and socialise in the city centre each weekend.
'This activation will create a wonderful vibe in the city, and I encourage everyone to come in and engage with Dublin city centre in style.'
Richard Guiney, Dublin Town CEO, added: 'It is hard to beat the shopping and beauty offering of Henry Street, Grafton Street, and surrounding districts.
'The city truly has something for all budgets and all tastes, so we cannot wait to see Dubliners coming in to make the city their own.'
Catherine Brophy Walsh, of DCC's City Coordination Office, said the local authority was proud to support city centre businesses by contributing to events.
'Style in the City is one of many summer in Dublin activities organised or supported by Dublin City Council this year. There is something for everyone,' she said.
Dublin Town is a business group that counts councillors and business leaders among its board members, and represents more than 2,500 businesses across the core city area.
Every rate-paying business in the business improvement district (BID) area of Dublin city centre is automatically a member of the group.
The Dublin BID is a zone devoted to improving footfall and enhancing the city experience for visitors, residents and city workers.
Funded by the Local Democracy Reporting Scheme

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