Style Edit: At Watches and Wonders 2025 in Geneva, Tag Heuer wowed with timepiece innovations designed to set hearts racing, plus a spectacular Formula 1 pit stop that dominated Palexpo

Tag Heuer is celebrating having closer ties to Formula One than ever, especially after returning as official timekeeper this year. The brand's strong showing at Watches and Wonders reflected this, as their Palexpo pit stop – spanning a full 1,000 square metres – prominently showcased cars driven by legends Ayrton Senna and Max Verstappen
Tag Heuer Monaco F1 Split-Seconds Chronograph. Photo: Handout
Certain novelties were clearly designed to set hearts racing at the fair, not least the
Tag Heuer Monaco Split-Seconds Chronograph F1 with its celebratory 10-piece limited run. Housed in the model's signature square 41mm case – this year in ceramic – is the split-seconds chronograph calibre TH81-00. This movement, one of the lightest made by Tag Heuer, allows timekeepers to measure two separate time intervals, perfect for tracking laps. The watch itself is all white with a translucent red-tinted dial that 'captures the sheer adrenaline of race day'.
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Meanwhile, the brand also reintroduced a silhouette from the 1980s with the
Tag Heuer Formula 1 Solargraph, which comes in at 38mm in steel with a sandblasted and DLC-coated finish. The funky design lends itself well to the nine colourways shown at the fair, including bold shades of green, blue, white, black and yellow.
Tag Heuer's new Formula 1 Solargraph references the 1980s model for plenty of retro vibes. Photo: Handout
The movement itself is modern and convenient, with just two minutes of exposure to direct sunlight enough to power the watch for an entire day. Fully charged, from less than 40 hours in the sun, the watch can run for up to 10 months without further charging, while the battery boasts a 15-year lifespan.
For fans of the brand's more discreet designs, Tag Heuer also
updated its Carrera Day-Date line. The time, day and date configuration now sees new dial colours like blue or smoky red, and a variety of accents over black dials including rose gold or an orange seconds hand.
Tag Heuer Carrera Date Twin-Time. Photo: Handout
To take things further, the brand introduced a teal-dialled Carrera Date Twin-Time. With the date at six o'clock, the piece has an internal 24-hour scale in teal and white, with a rhodium-plated and red-lacquered GMT hand. Tag Heuer's ties to
Formula One and motorsport were made abundantly clear this year, driven home by a quote from Senna himself: 'I'm not designed to come second or third. I'm designed to win,' which adorns the brand's latest ad campaign.
Ryan Gosling stars in the Tag Heuer Designed to Win campaign. Photo: Handout

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