MSM eyes boosting exports to China, Asean
KUALA LUMPUR: MSM Malaysia Holdings Bhd (MSM) has set an ambitious target to boost its export volume to 360,000 tonnes in 2025, aiming to strengthen its foothold in key international markets, including China and the Asean region.
The growth strategy, which focuses on value-added products such as liquid sugar and premixes from MSM Johor, seeks to enhance MSM's export footprint while mitigating domestic market volatility.
MSM group chief executive officer Syed Feizal Syed Mohammad said the target is part of the company's ongoing efforts to deepen its presence in existing markets rather than venturing into new ones.
"The 360,000 tonnes is a continuation of our journey in established markets.
"Over 60 per cent of our export volumes go to Asean countries, and China offers significant headroom for growth," he said during a press conference after MSM's annual general meeting here today
Syed Feizal said China remains a crucial market for MSM, given its scale and potential for growth and they have been leveraging its long-standing relationship with Cofco Group, China's largest food importer, to strengthen its position.
"We believe we can compete with other suppliers like South Korea, as our refining costs are lower, and our sugar quality is premium. In fact, even Korean companies import MSM sugar.
"In 2024, we did about 240,000 tonnes, which normally represents about 15 to 20 per cent of our sales portfolio. For this year, the target is about 360,000 tonnes," Syed Feizal added.
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