ibis Bolsters European Foothold with New Addresses across the Region, Including the First ibis Styles in Estonia
ibis, the pioneer of accessible high-quality affordable accommodation with over 2,500 hotels throughout nearly 80 countries around the world, continues its growth trajectory across Europe, with new properties under its ibis, ibis Styles and ibis budget brands. Recent openings span Germany (Berlin and Neckarsulm), Spain (Madrid) and Belgium (Hasselt), with upcoming additions in Hungary (Debrecen), Poland (Katowice) and the United Kingdom (York). The latest growth milestone also marks the debut of the ibis Styles brand in Estonia with a stylish hotel in the heart of Tallinn.
Since its launch in 1974, ibis has been at the forefront of democratising travel, offering comfort, reliability and great design at an accessible price. Over the past fifty years, the brand has evolved into three sub-brands – ibis, ibis Styles, and ibis budget. With its unique and adaptable designs, fresh food and drink concepts and heartfelt service, ibis continues to attract new generations of travellers, bringing its original vision of hospitality to life.
True to the ibis' spirit of 'Go get it', we welcome guests at our 2,500+ hotels so they can discover the world with purpose and intent. ibis continues to demonstrate its promise of reliability of what matters for the value-minded traveller. These latest additions show the attractiveness of ibis to our guests and partners, who value and trust the forward-thinking spirit of a leading economy brand. Florence Liger-Tourres, Vice President Marketing Economy Brands, Accor Europe & North Africa
Opened earlier this month after an extensive renovation of the former L'Ermitage Hotel Tallinn, ibis Styles Tallinn is located closed to the city's medieval Old Town and its creative district, allowing guests to experience both the historic charm and the moder buzz of the capital. The hotel's 122 guest rooms and communal areas feature black and white tones and wall art that celebrate the art of photography throughout. Guests of the new hotel as well as locals can visit the on-site FOCUS restaurant, which serves seasonal Estonian recipes in colourful settings. Other amenities include a breakfast area and a conference room for up to 70 guests.
Other ibis branded additions in Europe include:
ibis Styles Madrid Airport Valdebas (Spain) – Opening in June, the hotel is the biggest ibis-branded family hotel in Iberia, offering 260 rooms, a restaurant, 24-hours snack bar, pool and rooftop with a lounge bar. Located in the heart of Valdebebas, the hotel is just a few minutes from IFEMA, as well as Real Madrid's training ground, the Alfredo di Stéfano stadium, as well as the Atlético de Madrid's Metropolitano stadium.
ibis budget Madrid Albasanz (Spain) – Just a few minutes from the city centre, guests of this new hotel will enjoy the easy connection to Barajas Adolfo Suarez Airport, IFEMA fairgrounds and Wanda Metropolitano Stadium. Slated to open in June, the hotel will offer 99 rooms featuring the new REBOOST design, as well as full buffet breakfast and a snack bar.
ibis and ibis budget Berlin Airport (Germany) – Just a few minutes from Berlin Brandenburg Airport Terminal 1, the sister hotels ibis and ibis budget Berlin Airport offer guests 114 rooms each, featuring the latest design concepts of both brands and equipped with the comfortable Sweet Bed by ibis™. Perfectly tailored to the needs of airport guests, the dual hotel provides a shared lobby with extra-early hours breakfast service and café, as well as convenient Park&Fly options for travellers.
ibis Styles Neckarsulm (Germany) – Following an extensive renovation project, the latest ibis Styles address in Germany features a unique design that blends the world of motorsport with regional winemaking history. The hotel includes 97 rooms, a breakfast area and bar, a fitness studio, in addition to a meeting room for up to ten guests. Located in northern Baden-Württemberg, Neckarsulm, is known for its rich winemaking tradition and is home to some of the oldest winegrowers in the country.
ibis budget La Rochelle Puilboreau (France) – Perfectly suited for both leisure and business travellers, this new hotel offers guests 76 modern rooms featuring the latest brand's design concept for a comfortable stay. The hotel is the perfect gateway to explore the historic city of La Rochelle, known for its picturesque harbour and rich maritime heritage, as well as the beautiful beaches and charming villages of the Île de Ré.
ibis Styles York Centre (UK) – Themed around brewing and distilling as nod to the history of its building, the hotel is located in one of the UK's most historic cities with a thriving cultural scene. It offers 110 comfortable rooms, as well as a restaurant and bar that reflects the property's storytelling with beloved British classics.
ibis budget Arlon Porte du Luxembourg (Belgium) – Located in the heart of the Belgian Ardennes in the quaint historical town of Arlon, the hotel is ideal for relaxing and taking in nature with several picturesque trails within walking distance. It offers 70 modern keys including several family rooms equipped with the brand's popular bunk bed concept.
ibis Styles Hasselt (Belgium) – This newly opened hotel offers guests 91 well-appointed rooms and easy access to the vibrant city of Hasselt, known for its rich cultural heritage and lively atmosphere. The storytelling of this hotel is based on the first expedition that wintered in the Antarctic in human history, led by a Belgian naval officer. Guests can enjoy a delightful breakfast at the hotel's restaurant before exploring the city's attractions, including a great mix of parks, museums and shopping districts.
ibis Styles Debrecen Airport (Hungary) – Set to open this summer, the newly built hotel will be conveniently located in Debrecen International Airport, the second biggest airport in Hungary, and in close proximity to major highways. The hotel will offer 72 comfortable rooms and 16 apartments, a restaurant and bar, as well as a meeting room for up to 25 persons. The new hotel will feature an aviation theme and even a real airplane wing.
ibis Styles Katowice Airport (Poland) – This hotel is slated to open next month and will offer 75 stylish rooms and a range of amenities, all located within the city's international airport. Guests will be able to unwind at the hotel's bar and restaurant and access a well-equipped fitness centre to stay active during their travels.
Guests staying at ibis branded hotels can enjoy a wide variety of rewards, services and experiences as part of ALL, Accor's renowned booking platform and loyalty programme that enhances the experience during and beyond each hotel stay.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
Tamara Schwarz-Speckbacher
Media Relations & PR DACH, Nordics, and Baltic States
Accor
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