Bill Belichick emails show why Jordon Hudson was at fateful CBS interview
There's now more clarity surrounding Bill Belichick's infamous April CBS interview in which Jordon Hudson made an extremely awkward cameo.
WRAL News, a Raleigh, North Carolina-based outlet, obtained emails from UNC through a public records request that answered some of the lingering questions about Hudson's role in the UNC head coach's interview and her influence in their relationship.
The interview was arranged for Belichick to promote his new book, 'The Art of Winning: Lessons from My Life in Football,' but things took a turn after the 73-year-old was asked how he and his 24-year-old girlfriend met, as Hudson interrupted and shut down the question.
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An email from Belichick explained why Hudson was even there in the first place.
'Jordon was present at the CBS interview because David Kass, the Simon & Schuster publicist, was not there,' Belichick wrote in an email elaborating on Hudson's role at the interview and within the book. 'I included Jordon in the book acknowledgments because she was a creative contributor to the book, including having the idea for formatting the 4 special pages in the book.'
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4 Bill Belichick interview got awkward over Robert Kraft, Jordon Hudson questions.
CBS
4 Jordon Hudson interrupted the interview.
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4 Bill Belichick and Jordon Hudson at the NFL Honors on Feb. 6, 2025.
AP
But according to a person familiar with the pre-interview process, Hudson planned on attending the interview regardless of whether Kass was there or not.
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Belichick also added, 'Jordon and I have both a personal & professional relationship.'
'This is not a secret,' he wrote in an email. 'Jordon assists me with my personal media, which is why I asked UNC to forward media requests (E.G. CBS 60 Minutes) to her. Jordon has zero involvement in the UNC football program, beyond the degree that my personal media intersects with it.'
4 Bill Belichick is preparing for his first season as the head football coach of the UNC Tar Heels.
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In the emails in the WRAL report, Belichick's focus was on the fact that Hudson was not stepping in as an angry and controlling girlfriend, but was coming in so as not to diminish the interview's true purpose: to promote the book.
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'For approximately 35 uninterrupted minutes, (the interviewer) Tony [Dokoupil] asked questions about the book,' Belichick wrote. 'Then, the questions shifted to other subjects that were not related to the Art of Winning, which we had outlined as off-limits with my book publicist.'
Adding fuel to the fire, Belichick said CBS had set up a camera on Hudson, who deliberately sought a spot to sit off-camera — this was how the viral moments of Hudson were captured.
Throughout the nightmare that became of the situation for Belichick and UNC, alumni were even emailing the university with their concern surrounding UNC becoming a 'laughing stock in the sports world because of his young girlfriend.'
With all eyes on the relationship and the program for quite some time, Belichick's messages read, 'I don't want to make a wrong move here,' after the interview, as he and the university devised and later released a statement on April 30 to clear the air.
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