Whitewill unveils the top six destinations making waves with investors this summer
Top Summer Picks: UAE's Most Promising Investment Hotspots for 2025
Whitewill unveils the top six destinations making waves with investors this summer
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Emirates Unveils Uber Pact to Streamline Airport Journeys
Emirates and Uber have signed a strategic Memorandum of Understanding aimed at integrating ground and air transport to provide a seamless travel experience. The agreement encompasses airport transfers, loyalty rewards, and delivery possibilities, creating a unified door‑to‑destination service for passengers. Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer, and Anabel Diaz Calderon, Uber's Vice‑President and Head of EMEA Mobility, formalised the agreement on 19 June in Dubai. They outlined initiatives such as embedding Uber ride vouchers into Emirates' flight booking system, potentially allowing select travellers complimentary transfers to and from the airport. The MoU will also link Uber rides to the Emirates Skywards loyalty programme. Members based in the UAE—and in other key markets—can earn Skywards miles on Uber trips, and may redeem miles for Uber ride credits or vouchers. This integration further deepens the partnership between the airlines' loyalty platform and Uber's on‑demand mobility network. ADVERTISEMENT Emirates and Uber plan to explore exclusive promotions, bonus earning opportunities, and targeted offers to incentivise travellers. Marketing campaigns across the Emirates network are expected to highlight these bundled benefits. A significant layer of the agreement extends into logistics: collaboration to integrate Uber's advanced delivery infrastructure into Emirates Courier Express for last‑mile shipments. This could enhance delivery speed and coverage in densely populated urban markets. Kazim commented that the partnership reflects Emirates' commitment to 'delivering seamless travel experiences' by leveraging both companies' strengths in travel and technology. Calderon emphasised redefining travel for millions through tailored airport rides and loyalty integration. Analysts note this alliance aligns with growing airline efforts to control more of the passenger journey beyond the flight. Integrating ride‑hailing at booking stage could reduce friction and boost customer satisfaction. Meanwhile, Uber gains visibility among premium travellers and access to airport-centric demand in key hubs. Emirates has previously experimented with chauffeur and campus shuttles but lacked a fully integrated digital transfer solution. Uber's API and global fleet allows rapid delivery of ride access without building proprietary infrastructure. Execution remains the next hurdle: resolving technical integration between Emirates' booking engine and Uber, defining the scope of complimentary rides, and determining eligible markets. Loyalty reward mechanics also need finalisation, including conversion rates and voucher issuance. Uber will likely provide pre‑trip ride options within the Emirates app or booking confirmation page. Additional features under consideration include estimated‑time‑of‑arrival tracking, flight‑aware pickup scheduling, and in‑city ride add‑ons for layovers. Comparable collaborations have emerged globally—such as carriers partnering with ride‑hailing apps to offer bundled transfers and earn miles—but Emirates' scale and Skywards loyalty graphic undisclosed. What's notable is the two companies integrating across booking, loyalty, and logistics simultaneously. Emirates and Uber plan joint promotional activity ahead of phased rollout in the coming months. Technical, operational, and commercial specifics—including which countries, ticket classes, and customer segments will participate—are yet to be disclosed.
Gulf Today
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Sheikh Mohammed announces new ministry in UAE government
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Gulf Today
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How outsourcing to the gulf region can benefit European and North American companies
The IT outsourcing world is growing fast and is expected to generate an impressive $591.24 billion in revenue by 2025. Most of the industry's revenue came from the Americas. Europe, the Middle East, and Africa are close behind as big players in this booming market. While India and Eastern Europe still lead the pack in outsourcing with their solid setup and skilled workers, the Gulf is becoming a tech powerhouse. More and more European and North American IT firms are looking to this region. The Gulf Region as an Emerging Tech Hub Countries in the Gulf Cooperation Council, particularly the UAE, Saudi Arabia, Qatar, and Bahrain, are rapidly accelerating their technological advancement initiatives. Governments in the region are putting big money into wide-ranging digital overhaul programs in both public and private areas. These key efforts aim to build up local innovation skills, create appealing settings for global tech firms, and set up lasting digital systems that can hold their own on the world stage. Main Benefits of Outsourcing to the Gulf for European and North American Companies Outsourcing IT operations to the Gulf region influences companies looking to improve their performance. This region reduces expenses through lower overhead and offers access to skilled tech professionals. Because of this, businesses can increase their productivity and edge out competitors. Cost Efficiency The Gulf region may not offer the lowest labor costs compared to India or the Philippines, but it delivers competitively high-quality services. Many Gulf nations give tax exemptions, lower business taxes, and set up free zones where businesses can work without paying VAT or income tax. Businesses that outsource to the Gulf can cut down on spending for buildings, staff training, and hiring. Skilled Workforce The Gulf region boasts a large and diverse talent pool with expertise in software development, AI, and more. Many professionals in the area have international certifications and experience working with Western companies. Time Zone Benefit One of the biggest advantages of outsourcing to the Gulf is that it sits on the clock. Overlapping business hours with countries like the U.K., Germany, and France makes it easier to manage outsourced teams without delays. Companies can have live meetings, and reviews, and get updates from Gulf-based teams during their normal work hours. Business-Friendly Environment The Gulf region stands out as a prime outsourcing spot for European and North American firms due to its political stability, business-friendly policies, and solid legal systems. Advanced Digital Infrastructure The Gulf region boasts good digital infrastructure, providing fast internet, cutting-edge data centers, and reliable cloud computing options—essential for companies to outsource IT services. Big tech firms like Microsoft, AWS, and Google Cloud operate data centers in the Gulf, offering secure and effective cloud solutions. Saudi Arabia and the UAE have put tough cybersecurity rules in place that line up with worldwide standards. 'Ideally, IT processes are running unnoticed in the background of your business because everything functions flawlessly and supports your work routine, not complicates it. As your IT outsourcing partner, we will strive for the ideal.' Andy Lipnitski - IT Director at ScienceSoft Challenges of Gulf Outsourcing and How to Overcome Them Cultural and Business Differences The Gulf region has a business culture all its own shaped by local customs, religious beliefs, and top-down company structures. Some nations operate from Sunday to Thursday, which might lead to scheduling challenges for firms in Europe and North America. Solutions: Train your teams to understand the Gulf's cultural norms and business etiquette. Set up structured communication channels to cut down on misunderstandings. Legal and CompliancenConsiderations Each Gulf country has its own rules for how businesses should operate, handle workers, pay taxes, and protect data. The Gulf region has multiple countries with their own regulatory systems. Solutions: Team up with firms that specialize in Gulf business regulations. Outsourcing contracts should line up with local labor laws. Data Security The region is currently developing into a technology and digital services hub, this growth will also present increasing threats to cybersecurity that could affect businesses. Solutions: Pick secure cloud solutions. Businesses should put worldwide cybersecurity plans into action to ensure their outsourced work meets industry standards. Case Studies: Companies Successfully Outsourcing BPC offers SaaS and on-site banking, payment, and e-commerce solutions. BPC partnered with ScienceSoft, an IT services provider with more than 13 years of experience. ScienceSoft took charge of providing L2–L3 infrastructure support, which covered network management, Microsoft and Atlassian systems support, and SharePoint optimization. Through this collaboration, BPC successfully optimized its in-house workload, improved issue resolution speed, and enhanced system performance through strategic infrastructure upgrades. Conclusion The Gulf area is a viable place for the European and North American companies to outsource IT services. Outsourcing to the Gulf indicates productivity and innovation improvement.
