How Gisele Bündchen built a $400M empire after her split with Tom Brady and life beyond the runway

Gisele Bündchen may have started her rise to fame as a supermodel, but her true brilliance has been revealed in the boardroom. Today, she's not just a former Victoria's Secret Angel—she's a business mogul with a $400 million empire built on smart investments, sustainable branding, and global influence.
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From supermodel to super mogul: Her modeling career laid the groundwork for long-term wealth
From 2002 to 2017, Gisele Bündchen topped Forbes' list of highest-paid models, pocketing over $500 million through runway shows and major endorsements with brands like Victoria's Secret, Pantene, and Chanel. That financial foundation enabled her to pivot into business with more freedom and vision. Even after stepping back from full-time modeling, she remains in demand, collaborating with elite brands such as Louis Vuitton, Apple, and Under Armour for seven-figure campaigns.
Investing in sustainability with skincare and sandals that reflect her values
In 2021, Gisele launched Sejaa Skincare, a clean beauty brand that prioritizes plant-based ingredients and eco-friendly packaging. It's more than just a vanity project—it reflects her deep commitment to the environment. Sejaa isn't just selling face cream; it's pushing a wellness-driven, conscious beauty narrative that resonates with today's green-minded consumers.
Meanwhile, her longtime collaboration with Grendene for Ipanema Sandals has been a runaway success, with over 25 million pairs sold annually.
Made using recycled materials, the sandals merge her Brazilian roots with her environmental ethos—turning a fashion product into a sustainability statement.
Real estate, hospitality, and the power of well-placed investments
Gisele's property portfolio is just as diverse, including luxury homes in Florida, Montana, and Costa Rica—many of which are eco-conscious retreats. After her split from Tom Brady, she sold their $40 million Tampa mansion but held onto other high-value assets, showing smart real estate instincts.
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She's also ventured into hospitality with a boutique hotel in Costa Rica, offering guests a sustainable travel experience that's consistent with her brand image.
Her 2018 memoir, Lessons: My Path to a Meaningful Life, became a bestseller and continues to generate royalties. On social media, she earns six figures per post with brands like Stella McCartney and Beyond Meat—redefining what influence looks like in the luxury and wellness markets.
Also Read:
Gisele Bündchen's story proves that beauty and brains aren't mutually exclusive. By turning her fame into fuel for purpose-driven businesses, she's created a financial legacy that far outlasts her catwalk days.

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• Business Standard

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