Nordstrom opens New Balance pop-up in NYC
Nordstrom has opened a limited-time New Balance pop-up shop at its NYC Flagship store.
Now open through August 3 in Nordstrom's dedicated pop-up space known as The Corner, the three-month experience brings New Balance's storied legacy to life through rotating activations, exclusive products, and experiential events.
The shop opens with 'Grey Days,' a month-long tribute to New Balance's iconic colorway, featuring a curated mix of new and classic products. In May, customers can participate in a series of activations aimed at fostering connection and creativity including pottery classes and Movement classes, such as boxing and yoga.
"We're excited to connect our customers to the rich heritage of New Balance, while showcasing the vibrant culture of New York City through New Balance @ The Corner NYC," said Olivia Kim, SVP of creative at Nordstrom.
"The collaboration celebrates craftsmanship and innovation through an experiential space for customers to explore exciting product and immersive experiences.'
Looking ahead, in June and July, the shop will evolve into 'Found In New York,' a two-part series celebrating the sights, sounds, and culture that make an unforgettable New York summer.
June's 'In Bloom' features an experience with artist CJ Hendry and Brooklyn Grange Farm, while July's 'Subway Series' celebrates the interconnectedness of the five boroughs through curated New Balance drops that reflect city-inspired style.
Throughout the summer, the pop-up will offer exclusive monthly product releases, limited-edition collaborations, and customization opportunities across men's, women's, and kids' categories.
"As one of our longtime retailers, we're honored to work alongside Nordstrom to bring an immersive pop-up to life at their NYC Flagship, The Corner," said Tracy Knauer, vice president of North America marketing and DTC at New Balance.
"The Corner will allow us to connect to our consumer authentically, bringing to life our unwavering commitment to quality and craft. We look forward to inviting consumers to The Corner to experience products and experiences that demonstrate New Balance at the intersection of sports and culture."
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