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Houston's solar surge: How tariffs, rising costs and Freedom Solar Power are shaping the future of energy

Houston's solar surge: How tariffs, rising costs and Freedom Solar Power are shaping the future of energy

Houston is at a turning point in its energy journey. As the city looks to more sustainable power sources, solar energy is stepping into the spotlight. Leading that charge is Freedom Solar Power, a top solar installer based in Texas, now expanding rapidly across Houston's residential and commercial markets. But the path forward isn't without challenges — especially with new federal tariffs shaking up the solar industry.
Tariffs are changing the game
In 2024, the U.S. government imposed steep tariffs on solar components imported from Southeast Asia — countries like Cambodia, Malaysia, Thailand and Vietnam, which supply more than 75% of America's solar panels. Some of these new tariffs are as high as 3,521%, dramatically increasing the cost of solar modules and raising project costs by up to 30%.
The goal of these tariffs is to boost U.S. manufacturing and reduce dependence on foreign supply chains. However, the immediate impact has been a sharp rise in prices, creating hurdles for both solar companies and customers looking to make the switch.
Freedom solar power's smart response
Even with these industry headwinds, Freedom Solar Power is gaining momentum in Houston. Since opening its local office, the company has completed major installations for organizations like ABC Home and Commercial Services and the Houston Museum of Natural Science.
To stay ahead of the tariffs, Freedom Solar Power secured inventory at pre-tariff prices by leveraging long-standing supplier relationships. This foresight allows them to offer lower rates to customers in the short term — an advantage many competitors can't match.
Their strategy centers on delivering high-quality, customized solar systems that meet the diverse needs of Houston residents and businesses. As Texas' largest installer of Tesla Powerwall batteries, Freedom also offers dependable energy storage solutions — an essential benefit in a region prone to hurricanes and grid outages.
The financial and environmental payoff
The numbers speak for themselves. Take Freedom's project at Stainless Structurals in Conroe, Texas: over 4,000 solar panels were installed across 118,000 square feet, offsetting 78% of the facility's electricity use and saving an estimated $4.8 million over 25 years.
Across Texas, Freedom Solar customers save an average of $28,000 in electricity costs over the life of their systems. With financing options that start as low as $99 per month, going solar is more accessible than many people think.
And thanks to the Inflation Reduction Act (IRA), customers can tap into tax credits that help offset higher equipment costs caused by tariffs. These incentives make solar an even smarter investment in the long run.
Take control of your energy future
In a rapidly changing energy market, adaptability and customer focus are key. Freedom Solar Power is showing how solar providers can lead by anticipating challenges, securing strong supplier deals and making clean energy both affordable and dependable.
Partnering with a proven provider like Freedom Solar Power can put you on the path to energy independence, long-term savings and a cleaner environment. As Houston moves toward a more sustainable future, those who lead today will power tomorrow.

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Ford plows ahead on EV battery factory amid political storm
Ford plows ahead on EV battery factory amid political storm

Axios

time37 minutes ago

  • Axios

Ford plows ahead on EV battery factory amid political storm

Ford Motor is pushing ahead with a politically controversial battery factory in Michigan, even as Congress moves closer to eliminating the lucrative Biden-era tax subsidies that made the project financially feasible. Why it matters: Ford's argument is that by building batteries using technology licensed from China's leading battery producer, CATL, it is helping to re-shore important manufacturing expertise that was long ago ceded to China. Driving the news: Ford on Monday gave reporters a tour of the 60%-complete factory in Marshall, about 100 miles west of Detroit. The stated objective was to provide media access to the plant before "clean room" equipment is installed and tours would be off-limits. But Ford clearly wanted to also show off its $3 billion commitment to the facility ahead of an expected Senate vote this week on a budget reconciliation bill that could wipe out many electric vehicle incentives provided under the 2022 Inflation Reduction Act. Zoom in: Consumer tax credits for EV purchases get the most attention, but for manufacturers, the far more lucrative incentives come in the form of production tax credits. Companies could receive a tax credit of $35 per kilowatt-hour for each U.S.-made cell, and another $10 per kilowatt-hour for each battery pack. With an annual production capacity of 20 GWh, Ford's battery plant could potentially receive a $900 million tax credit, offsetting almost one-third of its investment. The big picture: In the quest to make more affordable electric vehicles, lithium-iron-phosphate batteries have emerged as a reliable, cost-effective solution. LFP batteries were invented in 1997 at the University of Texas, but, as often happens with U.S.-developed technology, they ended up being industrialized in China during the 2010s. Today's China's Contemporary Amperex Technology Co., Limited (CATL) is the world's leading manufacturer of LFP batteries. Ford wanted to use cheaper LFP batteries in its next-generation of EVs, but didn't have the technology, so it made the decision to license CATL's intellectual property in order to be globally competitive. What they're' saying:"LFP batteries are produced all around Europe, and the rest of the world," said Lisa Drake, Ford's vice president of technology platform programs and EV systems. "How can we compete if we don't have this technology? Somebody has to take the lead to do this," she said, adding that it will lead to homegrown innovation and the seeding of a domestic supply base. "I'm convinced this is the right thing to do for the United States," she said. Between the lines: Drake said the tax subsidies are even more important in the face of slower-than-expected EV demand. "When EV adoption slowed, it just became a huge headwind," she said. "The [production tax credit] allows us to keep on this path, and to keep going." "We don't want to back off on scaling, hiring or training in an industry we need to be competitive in the future," she said. "It would be a shame to build these facilities and then have to scale back on the most important part of it, which is the people. These are 1,700 jobs. They don't come along very often." Where it stands: The Republican-controlled Senate could vote as early as Wednesday on a budget bill that would rewrite language around EV tax credits. A House version of the bill passed last month effectively killed the production tax credits for manufacturers by severely tightening the eligibility requirements. It also specifically prohibited credits for batteries made in the U.S. under a Chinese licensing agreement — a direct hit on Ford. What to watch: A Ford spokeswoman said that draft language in the Senate version appears to be "more workable."

GM's $4 Billion Gamble - Gas Guzzlers Or Electric Future?
GM's $4 Billion Gamble - Gas Guzzlers Or Electric Future?

Forbes

time4 hours ago

  • Forbes

GM's $4 Billion Gamble - Gas Guzzlers Or Electric Future?

General Motors, a flagship of the U.S. auto industry for 117 years, has quietly shifted its bold electric-vehicle ambitions. Just a week ago, the company announced a $4 billion investment to ramp up production of gasoline-powered SUVs and trucks at plants in Michigan, Kansas, and Tennessee—aimed at countering flagging EV demand and mitigating U.S. tariffs. Lafayette - March 12, 2024: Chevrolet Tahoe 4WD Z71 display at a dealership. Chevy offers the Tahoe ... More in LS, LT, RST and Premier models. MY:2024 New President = new plans Once GM pledged to go 'all-electric by 2035', riding the momentum of the Inflation Reduction Act and Biden-era clean energy enthusiasm. But EV sales in the U.S. have softened, Washington's EV subsidies are under threat and tariffs are forcing auto companies to rethink their supply chains. Also, by this time, most everyone who had been thinking about buying an EV has bought one, insiders say. The novelty has worn off. Some have simply shrugged and gone back to either all-gas-powered vehicles, hybrids or PHEVS. GM will relocate full-size gas SUV and light-duty truck production to its Orion Assembly in Michigan, redirect the Chevrolet Blazer to Spring Hill, Tennessee, and bring the popular Chevy Equinox back to Fairfax, Kansas, reconfiguring plants that were previously set for EV output, Meanwhile, its Tonawanda, NY plant gets an $888 million investment to produce V‑8 engines—not electric motors. Why Now? Analysts Sam Abuelsamid (Telemetry) argue GM's 'all-electric by 2035' pledge was always conditional—dependent on generous federal EV incentives and solid consumer demand. With both eroding, GM is hedging its bets, and you can't blame them. The Trump administration further complicated matters with 25% tariffs on vehicles and parts from Mexico. By shifting production to U.S. facilities, GM avoids those costs—an immediate financial relief during a tumultuous market. GM says they're not abandoning EVs This isn't an EV abandonment, GM insists. CEO Mary Barra reaffirmed that an electric future remains central, but the company must remain 'responsive to where the customer is." At a recent Wall Street Journal event, she stressed that infrastructure limitations and consumer affordability still impede widespread EV adoption. Still, GM's U-turn complicates its narrative. Just days earlier, the company urged employees to lobby against California's EV mandate, describing it as disconnected from 'market realities' and threatening vehicle affordability. What are the broader implications? GM joins rivals like Volkswagen and Mercedes, which have scaled back their electrification timetables. Industry experts see this as recognition that while EVs are part of the future, they aren't (yet) the only future. Here's what GM's new position really means: For EV adoption - This signals government policy isn't enough. Automakers need stable incentives and reliable infrastructure to build real EV demand. For domestic jobs - Short-term, the gas engine investment creates U.S. manufacturing jobs and protects against import tariffs. Longterm? GM is now playing both offense and defense—building more ICE vehicles to stay profitable while maintaining EV capacity for when conditions improve. The bottom line is that GM's shift is pragmatic, not ideological or a declaration of 'Drill, baby, drill!' It's a response to market and policy uncertainty—but it also represents a retreat from the aspirational vision of a fully electric future.

A megabill mess and a crypto conundrum
A megabill mess and a crypto conundrum

Politico

time7 hours ago

  • Politico

A megabill mess and a crypto conundrum

Presented by Editor's note: Morning Money is a free version of POLITICO Pro Financial Services morning newsletter, which is delivered to our subscribers each morning at 5:15 a.m. The POLITICO Pro platform combines the news you need with tools you can use to take action on the day's biggest stories. Act on the news with POLITICO Pro. Quick Fix Congressional Republicans are about to enter a sudden scramble to advance the centerpieces of their financial policy agenda, and it is quickly becoming messy for the leaders of the two committees in charge. A pair of late-night surprises last week injected fresh uncertainty into the path forward for Republicans' cryptocurrency legislation and Senate Banking Chair Tim Scott's proposal for the GOP's 'big, beautiful bill,' with both efforts now in flux entering a pivotal week on Capitol Hill. Let's start with the megabill. Senate Banking Republicans were dealt a major blow last week when a top official in the upper chamber nixed the core pieces of their plan to cut spending as part of the sweeping tax package that represents President Donald Trump's leading legislative priority. Scott's proposals to zero out CFPB funding, slash some Federal Reserve employees' pay, dissolve the Public Company Accounting Oversight Board and cut Treasury's Office of Financial Research are all ineligible for the filibuster-skirting budget reconciliation process Republicans are using to pass their 'big, beautiful bill' without Democratic votes. The ruling from Senate Parliamentarian Elizabeth MacDonough is now an urgent problem for Scott and his members as GOP leaders try to ram the megabill to the floor in the upper chamber this week. The top three cost-savers in Scott's initial proposal are now off the table for committee Republicans, who are required to find $1 billion in cuts over the next 10 years (a tiny fraction of the overall bill). Several smaller parts of their proposal are still standing, including language that would cut all unobligated funds authorized for a green housing program under the Inflation Reduction Act, delay implementation of a Dodd-Frank provision that allows the CFPB to collect demographic data from lenders and sweep all unused funds from the Securities and Exchange Commission's Technology Reserve Fund. Republicans could seek to salvage some of the axed proposals by scaling them back. Senior GOP members of the Banking panel expressed confidence prior to the parliamentarian's ruling that a narrower cut to the consumer bureau would be able to pass muster if Scott's initial plan didn't fly. 'I would expect we'll find a few billion that will be Byrdable,' said Sen. Kevin Cramer, referring to the so-called Byrd rule that limits what can be included in a reconciliation bill to measures aimed at changing spending or revenue — not policy. Scott said in a statement last week that he remains 'committed to advancing legislation that cuts waste and duplication in our federal government and saves taxpayer dollars.' Changes to the plan will need to come together quickly in the coming days. Republican leaders hope to produce full bill text as soon as today, two people with knowledge of internal deliberations told our Jordain Carney, with the parliamentarian issuing final rulings by the end of Tuesday and a first procedural vote later in the week. While most eyes on Capitol Hill remain fixed on the Senate's broader megabill scramble, there's another drama brewing in the lower chamber over a different part of Trump's agenda: crypto policy. House Republican leaders including Financial Services Chair French Hill are under pressure from Trump and top GOP senators to pass a Senate-approved crypto bill in the coming weeks that would create new rules for dollar-pegged stablecoins. Trump posted on social media last week that the House should 'move LIGHTNING FAST, and pass a 'clean'' version of the legislation — 'NO DELAYS, NO ADD ONS.' But it seems increasingly unlikely that House Republicans, who have their own stablecoin legislation, will want to rubber-stamp the Senate's proposal. Hill spokesperson Brooke Nethercott said last week that the Arkansas Republican looks 'forward to continued collaboration with our members and House leadership as we work toward a path forward' — hardly a warm reception to Trump's demand. It's easy to see why approving the Senate's so-called GENIUS Act isn't appealing to Hill and other House Republicans. They have been working for years on legislation to overhaul how stablecoins are regulated — and while the Senate proposal largely mirrors their bill, some key differences remain. House members likely don't want to roll over and eat a work product from senators who cut a flurry of eleventh-hour deals on new language that was added to the legislation before it hit the floor in the upper chamber. Plus, some House Republicans want to package a stablecoin bill with a much broader crypto market structure overhaul that they fear would be left by the wayside if a stablecoin bill goes to Trump's desk alone. But on the other side of the Capitol, GOP Senators like Scott and Bill Hagerty (R-Tenn.), the bill's lead sponsor, want to notch a win on crypto before the July 4 recess — and they aren't eager to reopen stablecoin negotiations with crypto-friendly Democrats, whose backing is needed to clear the upper chamber's 60-vote threshold. If the House doesn't go along, it could open up a rift between Scott and Hill — who love to tout their collaboration — and, more importantly, anger the Trump team. Some in the Senate hope the Trump factor could put pressure on House Speaker Mike Johnson to take the matter into his hands — and do what the president wants. IT'S MONDAY — Send megabill, crypto and Capitol Hill tips to jgoodman@ Sam Sutton is back this week from a much-deserved break. Send MM tips and pitches to him at ssutton@ Driving the Week Monday … Federal Reserve Vice Chair for Supervision Michelle Bowman speaks about the 'effectiveness of monetary policy during and after the Covid-19 Pandemic' at the International Journal of Central Banking Conference at 10 a.m. … Existing home sales data is out at 10 a.m. … Chicago Fed President and CEO Austan Goolsbee speaks at a Milwaukee Business Journal event at 1:10 p.m. … House Financial Services Chair French Hill speaks at a Brookings Institution discussion about his committee's agenda at 1:30 p.m. … Fed Governor Adriana Kugler speaks at a New York Fed discussion at 2:30 p.m. … Tuesday … Federal Reserve Chair Jerome Powell testifies before House Financial Services at 10 a.m. … The Conference Board's consumer confidence index is out at 10 a.m. … The House Small Business Committee holds a hearing on 'Securing America's Mineral Future' at 10 a.m. … House Financial Services holds a member day hearing at 2 p.m. … The Sfenate Banking Committee holds a hearing on crypto market structure legislation at 3 p.m … The Urban Institute holds a discussion on 'The Past, Present, and Future of Credit Scores in Housing Finance' at 3 p.m. … The Kansas City Fed holds a virtual discussion on 'the current state of the agricultural economy and future prospects' at 4 p.m. … Wednesday … The Bitcoin Policy Institute holds its 2025 policy summit with speakers including White House crypto advisor Bo Hines, Sen. Cynthia Lummis, House Majority Whip Tom Emmer, Rep. Warren Davidson and SEC Commissioner Hester Peirce. … Powell testifies before Senate Banking at 10 a.m. … House Financial Services holds a hearing on 'Reassessing Sarbanes-Oxley' at 10 a.m. … New home sales data is out at 10 a.m. … The Fed meets to discuss proposed revisions to its supplementary leverage ratio standards at 2 p.m. … Thursday … The American Association of Exporters & Importers holds its Conference & Trade Day beginning at 8 a.m. … Initial jobless claims data will be out at 8:30 a.m. … The Washington International Trade Association holds a discussion on 'Congress, Trade & American Competitiveness' at 8:30 a.m. … The Cleveland Fed kicks off its 2025 Policy Summit with speakers including Fed Governor Michael Barr beginning at 9 a.m. … House Financial Services holds a hearing on the CFPB at 10 a.m. … The Securities and Exchange Commission holds a closed meeting at 2 p.m. … Friday … PCE is out at 8:30 a.m. … Fed Governor Lisa Cook participates in a FedListens discussion on issues including inflation and labor market conditions at the Cleveland Fed's 2025 Policy Summit at 9:15 a.m. … The University of Michigan consumer sentiment survey is out at 10 a.m. … Iran fallout — Defense Secretary Pete Hegseth insisted Sunday that U.S. strikes on Iran's nuclear facilities were not intended to bring about regime change in Tehran, our Amy Mackinnon, Joe Gould and Connor O'Brien report. But Hegseth laid out no plans for avoiding a deeper escalation should the country retaliate and said officials didn't yet know the full extent of the damage. —As our Victoria Guida told you in this space on Friday, the conflict in Iran could have economic consequences. In the immediate, Bloomberg reports that U.S. equity futures dropped early Monday in Asia as oil prices climbed: 'The price action reflected typical risk-off positioning, though the moves moderated larger swings when markets initially opened in a sign traders are waiting for further signs of escalation in the conflict.' —One major question looming for energy markets is whether Iran will respond by closing the Strait of Hormuz, a channel through which about a fifth of the world's oil passes. 'Any attempt to close the strait, which connects the Persian Gulf to the Gulf of Oman, would most likely send oil prices soaring,' Rebecca F. Elliott writes in the NYT. It would also inflict severe economic damage in Iran because nearly all of the country's oil exports move through the channel. —For more on the conflict, read Nahal Toosi's 'Compass' column, in which she writes that 'Trump's decision to bomb Iran's nuclear sites this weekend is the latest sign that he's now in a phase where he's willing to take enormous risks with little concern about the blowback.' Taxes Accounting tricks — Tax legislation recently unveiled by Senate Republicans only costs $441 billion when tallied using a novel accounting method requested by the GOP, our Benjamin Guggenheim reports. The new estimate by the Joint Committee on Taxation, which was released late Saturday night, shows how Senate Republicans were able to slash the costs of sweeping tax legislation set to be included in the GOP's sweeping megabill by using a 'current policy baseline' — a never-before-used technique that wipes out the cost of extending existing tax cuts that are set to expire at year's end. 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At the regulators Trump considers moving some USDA programs to SBA — The Trump administration is weighing whether to transfer some programs from USDA's Rural Development agency to the Small Business Administration, according to documents obtained by our Marcia Brown.

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