
CABSAT, Integrate ME and SATExpo Middle East begin today
Together, CABSAT, Integrate ME and SATExpo promise a dynamic three-day showcase of technology, talent, and thought leadership.
Dubai World Trade Centre is set to host a major convergence of global media, broadcast, satellite and Pro AV industries as three powerhouse events—CABSAT, Integrate Middle East (Integrate ME), and the debut SATExpo Middle East—open their doors today, May 13. Running through May 15, the events promise to redefine the region's digital future through innovation, collaboration, and groundbreaking technology showcases.
Marking its 31st edition, CABSAT 2025 will feature over 700 leading brands from across the media, technology, and entertainment sectors. Dedicated international pavilions from countries including China, France and Germany will highlight cutting-edge developments in broadcast and communication technology. Visitors can expect a packed agenda with standout features such as the Content Congress, which will dive into critical discussions around AI ethics, immersive storytelling in AR/VR, and the fast-growing $100bn creator economy.
The Co-Production Salon will provide a platform for regional content creators to pitch their ideas directly to major production houses, OTT platforms and media investors. Attendees will also have the opportunity to join a behind-the-scenes Studio City Tour, offering a rare look at the region's most advanced production facilities—including the Middle East's only deep-water filming tank. Meanwhile, CABSAT TV & Podcast will offer real-time event coverage and expert insights from the exhibition floor.
Expected to attract more than 18,000 visitors, CABSAT is once again positioned as a hub for industry partnerships and innovation. Panasonic, a key exhibitor, is spotlighting its contribution to driving both technological progress and collaborative momentum across the event.
Carl Pocknell, Division Head & General Manager- System Solutions & Communications Division, said: 'Panasonic is proud to return to CABSAT, reinforcing our commitment to innovation in entertainment and technology. As a leading exhibitor, we continue to deliver cutting-edge solutions that empower content creators and industry professionals to push creative boundaries. CABSAT serves as a strategic platform to showcase our latest advancements in Broadcast and Projector technology, fostering meaningful collaborations and shaping the future of the industry.'
Running alongside CABSAT, Integrate Middle East returns with a sharp focus on the Pro AV sector's transformative impact on industries such as retail, entertainment, and enterprise. With more than 700 brands on display, the event will present the latest in digital signage, interactive technologies, immersive audio, and live event systems. Over 10,000 Pro AV professionals are expected to connect with expanding market opportunities across the MEASA region.
Alison Pei, Commercial Manager at NEEWER, added: 'Integrate Middle East has rapidly become a key platform for showcasing innovation in the AV and media space. At NEEWER, we are proud to contribute to this transformation by presenting our latest advancements in photography, live streaming and video technology. This exhibition offers the perfect opportunity to highlight how we have built a fully integrated ecosystem that seamlessly integrates social, commercial and creative solutions for content creation.'
Making its inaugural appearance, SATExpo Middle East 2025 will bring together 15 major players in the international satellite communications market, including E'shailsat, Intersputnik and Eutelsat. More than 8,000 industry professionals are set to attend the SATExpo Summit, which features keynotes and thought leadership from top experts. Highlights include a keynote address by Prof. Dr. Klaus Schilling on the ethics and innovation of interplanetary satellite missions, as well as a Fireside Chat with Prof. Sherif Sedky, focusing on the ambitions of the newly launched African Space Agency.
As regional connectivity becomes increasingly vital, companies like ABS are underscoring their role in delivering advanced satellite solutions that bridge digital divides.
Rasha Shokr, Public Relations Director at Nilesat, stated: 'It is an honour for Nilesat to participate in SATExpo 2025, reaffirming our deep-rooted commitment to the values, ethics and rich cultural legacy of our Egyptian, Arab and African heritage. As a proud Egyptian satellite enterprise, we are dedicated to advancing the future of media broadcasting and communications throughout the Middle East and North Africa region. As one of the region's leading satellite operators, Nilesat delivers a wide range of services, including direct-to-home (DTH) broadcasting, satellite broadband, and advanced communication solutions across Egypt and the wider MENA landscape.'
Shokr further noted: 'Our satellite operations team is at the heart of this mission, ensuring excellence through world-class teleport services, gateway operations and expert consultancy. With a relentless focus on innovation and customer satisfaction, we continue to empower broadcasters and service providers with seamless, reliable and powerful satellite solutions.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Zawya
6 days ago
- Zawya
PRCA Mena launches regional podcast ‘AL SIDQ' hosted by Conrad Egbert
Dubai, UAE – PRCA Mena – the regional arm of the world's largest PR body – has launched its first-ever regional podcast, Al Sidq – Arabic for 'the truth' – a platform dedicated to real and honest conversations with the most influential voices in PR, media and communication. Hosted by head of PRCA Mena and seasoned journalist, Conrad Egbert, Al Sidq goes beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region's evolving media ecosystem, the podcast brings together decision-makers and change-drivers for frank, engaging dialogue. The debut episode features C-suite leader and communication expert Camilla D'abo and co-founder and owner of Seven Media Gregg Fray – two of the region's most respected communications professionals. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed. Speaking about the podcast, Conrad Egbert said: 'The PRCA Mena's new 'vodcast' is essentially about people, the human mind and what makes it tick. Set in a relaxed, casual setting, Al Sidq is a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region's narrative – their wins, their challenges and how they see the road ahead. Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective.' The first episode drops 15 July with new episodes released every two months. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East, Africa and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. For more information visit: Press Contact: PRCA Mena Falah Faisal Jafrani Email:


Web Release
6 days ago
- Web Release
Panasonic awarded Best Brand in Customer Experience at Oman CX Forum 2025
Panasonic Marketing Middle East and Africa FZE (PMMAF) today announced that it has been awarded as the Best Brand in Customer Experience at the prestigious Oman CX Forum 2025. The recognition celebrates Panasonic's unwavering commitment to set new benchmarks in providing exceptional customer service through its leading approach to customer engagement, personalization and continuous innovation in delivering smooth digital and in-person experiences across the region. Held recently in Muscat, the Oman CX Forum 2025 brought together over 200 influential regional leaders and dedicated customer experience professionals. The event, presented by Infoline and organised by Muscat Media Group, served as a pivotal platform for discussing the latest digital customer experience trends, exploring groundbreaking innovations, and dissecting customer-centric strategies shaping the future of industries. The forum's key highlight was the awards ceremonies, which featured 25 categories selected through nationwide consumer voting. Among the top plums of the event's recognition was the distinguished 'Best Brand in Customer Experience' award. Panasonic's strong customer-first approach has been pivotal to its continued success and esteemed reputation as a premium trusted brand across the region. The special accolade validates the company's commitment to forward-thinking initiatives in order to foster meaningful customer connections. Furthermore, it is a testament to Panasonic's consistent efforts to deeply understand its customers' needs, behavior and preferences in delivering seamless digital and in-person experiences, characterized by exceptional engagement and thoughtful personalization. Hiroyuki Shibutani, CEO, PMMAF, commented: 'We are incredibly honored to receive the 'Best Brand in Customer Experience' award at the Oman CX Forum 2025. It marks a significant point in our journey and speaks to the standards we've maintained through the years. This recognition is a powerful affirmation of our dedication to placing the customer at the heart of everything we do. It reflects the hard work and relentless pursuit of excellence by our teams who are committed to understanding and exceeding customer expectations at every touchpoint.' John Hardy, COO, PMMAF, added: 'As businesses embrace innovation to stay relevant in a changing world, we at Panasonic remain focused on shaping what future-ready technology looks like. This recognition not only reinforces the trust our customers place in us, but, equally important, it also motivates us to further invest in strategies that drive us forward and ensure our customers receive unparalleled service.' Truly focused on refining and enhancing its top-tier customer experience, Panasonic consistently strives to make an even bigger impact with its customers. In recent years, the company introduced the SMART CARE App, a digital platform which allows customers, dealers, and service centers to seamlessly communicate all service-related matters and claim warranties at the touch of a button. Panasonic is the first appliances brand in the region to launch this kind of paperless warranty system – a testament to its continuing efforts to enhance customer experience through digital excellence. Also in April of this year, Panasonic established the Digital Studio at its Digital Repair Training Center in Dubai, UAE with the aim of revolutionizing technical training and ultimately deliver efficient service to its customers. With this new platform, optimized technical knowledge transfer is achieved, ensuring that Panasonic engineers and technicians stay updated with the latest product insights and troubleshooting techniques.


Broadcast Pro
6 days ago
- Broadcast Pro
Grass Valley scales up with software and IP workflows
With a growing footprint across the Middle East, Grass Valley is navigating the challenges and opportunities of a broadcast market in transition. In an exclusive interview with BroadcastPro ME, GV's VP of Sales for EMEA, Mark Gardner, discusses how evolving needs in the Middle East are shaping the company's regional strategy. What kind of momentum are you seeing for Grass Valley across the Middle East? We're continuing to see strong growth in our traditional products such as cameras, switchers and IP solutions. However, what's especially exciting is the growth in our software offerings. At last year's CABSAT, we announced a new partnership with Arabsat to provide our cloud playout software, Playout X, as a managed service. This year Arabsat showcased it at their booth, and we're thrilled to welcome new customers to the platform through this partnership. We're also seeing increasing interest in remote production for sports coverage. Technologies we've been successfully deploying in mainland Europe, particularly in the Netherlands and the UK, are now beginning to gain traction in the Middle East. Can you share any customer use cases in the region? We worked closely with NEP on their new IP trucks for the Middle East, supplying cameras and switchers, which were showcased at CABSAT. This collaboration also included our new shallow-depth-of-field camera, the LDX 180, a single large-sensor model that delivers a cinematic look for sports. Although the camera's official release is scheduled for IBC, NEP provided a regional sneak preview. This highlights the strength of our partnership. What stands out is how this technology allows broadcasters to achieve cinematic storytelling without added operational complexity. NEP was able to connect the camera to their system just like any other, integrating it into their existing live workflow. The result is the ability to tell more creative stories while maintaining a streamlined and more efficient production process. You've been discussing AMPP for some time. Has that translated into real-world applications? It's more than a POC now. For example, AMPP is being used across all Saudi Pro League games. They are using it for ingest and then using FrameLight X, our production asset management system, for highlight cuts. This relationship continues to grow, and we are helping them explore additional ways to use AMPP, particularly in cloud and remote production workflows. Given the breadth of your portfolio, where are you seeing the most traction? Last year we saw significant growth in cameras and switchers, but one of our key areas of focus is software products. Playout for example is an area where we see strong potential in the region. We're currently working with several customers on tests and proof-of-concept projects for both on-premises and cloud deployments. One of the strengths of our product line is its flexibility. You can deploy on-premises using COTS servers or in cloud environments such as AWS, Google Cloud, Oracle Cloud, Alibaba or whichever platform best suits your business needs. What overarching message did you bring to CABSAT this year? It's the Grass Valley Media Universe, bringing all of our existing hardware products into the AMPP ecosystem. It's a true platform approach, with the entire product range connected. We're also making sure customers understand that it's an open ecosystem. Third-party vendors are encouraged to join the system and benefit from the platform approach. In addition, we've been working on the Media Exchange Layer (MXL). This is an EBU initiative, and Grass Valley has been a strong supporter. It enables the exchange of video and audio flows on a CPU-based platform. We expect to make the SDK available to customers in the coming months, giving them confidence that the platforms will remain open and that interoperability is built in. What are the biggest challenges right now from a sales standpoint? The breadth of our portfolio is always a challenge. We're selling software products, solutions that can be deployed on-premises or in cloud environments, and more traditional hardware products. We offer a lot of choice to customers, and while they benefit from that flexibility, they also want a clear understanding of where things are headed. Cloud may be ideal for one customer, while another may benefit more from an on-premises deployment. For example, we spoke with a few customers in Saudi Arabia who feel that connectivity charges are still too high, making cloud less viable for them at the moment. In other parts of the region, however, customers may see the benefits of cloud and be ready to adopt it. We're working to tailor our message to each individual market. It's a mistake to treat the Gulf as a single homogenous market. Each country is unique, with its own specific needs and conditions. Where will Grass Valley focus its efforts next? Interoperability remains a top priority for us. We are actively involved in initiatives like the Media Exchange Layer (MXL) and are accelerating our efforts in this area. Our goal is to ensure that customers can seamlessly integrate our solutions with other software environments. We understand that customers make long-term investments and need confidence that their systems will stay flexible and future-proof. By supporting open standards and speeding up development in areas like MXL, we are helping customers achieve the security and adaptability they need.