Netflix users slam new update
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Netflix users around the world are lashing out over a new update that many say has ruined their viewing experience. The streaming giant, which boasts over 300 million subscribers , has rolled out a redesigned user interface (UI) to deliver better recommendations and a more personalized experience.
However, the update has triggered a wave of frustration, with some subscribers calling it 'diabolical.' 'Netflix has destroyed the app. Worst UI redesign ever. Everyone needs to cancel,' one user posted on X. Users are now presented with enlarged title cards, the rectangular graphics that preview shows and movies, which they said takes up more screen space and reduces the number of titles visible at once.
Previously, users could scroll through multiple rows of compact tiles. The 'clunky' title boxes have also taken the place of key features that users said helped them find movies and shows easily.
'Netflix's update is diabolical. Where the hell is the 'Coming Soon' section?!' another frustrated user shared on X. Chief Technology Officer Elizabeth Stone emphasized the company's focus on merging technology with entertainment, calling it Netflix's 'superpower' that improves user connection with shows and movies.
The streaming giant believes the new experience will save users from overwhelming situations, like choosing what to watch, by providing tailor-made suggestions for them. In the previous version, shortcuts like Search and My List were located on the left side.
Now, shortcuts to Search, Shows, Movies, Games, and My Netflix are located at the top of your screen and always visible. The revamped homepage introduces multiple rows of content that update based on a user's viewing habits. For instance, someone watching a romantic comedy may suddenly see an entire section dedicated to similar films.
'The new Netflix TV experience is still the one you know and love, just better,' Chief Product Officer Eunice Kim said. Despite the company's promises, many users are taking to social media to complain that the update has worsened their viewing experience. 'Whoever's job it was to update Netflix UI, I'm praying for a resignation in the coming weeks. IT LOOKS TERRIBLE,' an X user shared.
On Reddit, where user experience discussions often gain traction, subscribers echoed the frustration. One described the update as 'so dire' they were considering canceling their subscription. Another added: 'It was so slick and easy to use before. Now it's so clunky.'
Some subscribers have even launched a Change.org petition urging Netflix to revert the layout, arguing that the new interface shows only three to four titles per screen, which is a drastic drop from the 20 or more shown previously. While users are outraged, Netflix stands by the design that it said will better accommodate its growing library of movies, TV shows and games.
The platform also plans to add generative AI-powered search features, beginning with a beta rollout on iOS. The new AI-powered search tool will let users find content using natural language — for example, typing 'I want something funny and upbeat' instead of searching for specific titles.
Despite the backlash, Netflix appears committed to the redesign. The company said internal testing showed strong user engagement, suggesting confidence that the interface will grow on subscribers over time. Interestingly, signs of user discontent surfaced months ago. Some began voicing complaints during early beta testing, particularly over the enlarged tiles and the diminished ease of browsing, concerns that have since exploded across social platforms.
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