Fix My Curls announces rebrand and new logo
Haircare brand Fix My Curls has announced a comprehensive rebrand aimed at strengthening its connection with India's growing community of curly-haired consumers. The update introduces a refreshed logo, vibrant colour palette, premium packaging, and an enhanced digital experience.
'Fix My Curls has always been about championing its community, and when we realised our community wanted more for us, we took our time and delivered,' said brand founder Anshita Mehrotra in a press release. 'Our rebrand is simply a makeover- giving our mission to give curly the zest it needed to move full speed ahead as a category.'
The rebrand is designed to reflect the brand's evolution from a niche player to a market leader in the textured haircare category. 'We see Fix My Curls becoming a true household name and a benchmark in beauty innovation- from packaging to product to community experience,' said Mehrotra.
The rebrand includes colour-coded packaging for easier routine building, cleaner fonts, and a clearer product hierarchy to improve navigation across retail and digital platforms. A redesigned website introduces new features such as curl quizzes, product comparison tools, and community-led content.
The brand sold over 200,000 units in financial year 2024, growing from Rs 1.2 crore in its first year to Rs 25 crore. Its digital-first community now includes more than 100,000 users.
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