Al-Mathar Group Acquires 4 Corners Creative Agency
By John Lee.
Baghdad-based advertising firm 4 Corners Creative Agency has announced that it has been acquired in full by Al-Mathar Group, marking what it describes as, " a strategic step aimed at supporting the agency's growth and strengthening its position in both the local and regional markets. "
4 Corners was founded in 2016 by Ameer Alaa. Under the agreement, the agency's current leadership will assume advisory roles, while a new executive team will focus on innovation, regional expansion, and strategic partnerships.
Al-Mathar Group, established as an engineering business in 2004, said the acquisition reflects its strong belief in the potential of Iraq's creative sector and its commitment to investing in local brands with regional impact. The group expressed its vision to transform 4 Corners into a regional hub for excellence in advertising and marketing.
(Source: 4 Corners) Tags: 4 Corners Creative Agency, advertising, Al-Mathar Group, cg, featured
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Shafaq News
7 hours ago
- Shafaq News
US Embassy warning sparks fears of major security shift in Iraq
Shafaq News/ A senior Iraqi lawmaker warned on Friday that a potential closure of the US Embassy in Baghdad could be a 'precursor to an unprecedented security event' in Iraq or the wider region. Mohammed al-Shammari, a member of the Iraqi Parliament's Security and Defense Committee, told Shafaq News that 'the possible shutdown of the American Embassy is a serious indicator that the United States and Israel may be preparing for a dangerous operation, warranting the evacuation of diplomatic personnel.' 'This is an early warning signal that demands urgent political and security preparedness inside Iraq,' al-Shammari added. He pointed to Iraq's limited sovereignty, particularly in defense and financial matters, blaming US control over Iraqi oil revenues for hampering military development. 'If Iraq held its financial sovereignty, weapons, salaries, and pensions would be fully national,' he said, noting that the US Federal Reserve can block arms deals that don't align with Washington's preferences. Al-Shammari stressed that sovereignty is not merely territorial, but also financial, warning that the Iraqi military's weaknesses are rooted in dependence on foreign-controlled funds. Regarding the future of US forces in Iraq, he confirmed there is a binding agreement for full withdrawal by 2026, with a mutually agreed timeline currently in place. Earlier on Friday, the US Embassy in Baghdad issued a statement denying any operational changes at its Baghdad embassy or the consulate in Erbil. 'The United States remains firmly committed to advancing its policy priorities in Iraq, supporting Iraqi sovereignty, and engaging with Iraqi leaders and citizens,' the statement said. However, the embassy had issued a security alert last week warning American citizens of increased risks of violence or attacks on US interests. It advised Americans in Iraq to avoid crowded areas and locations frequented by foreigners. The State Department continues to classify Iraq as a Level 4 'Do Not Travel' destination. Last Sunday, Iraq's Kataib Hezbollah threatened to strike US bases and interests in the region if Washington intervenes militarily in the ongoing war between Iran and Israel.
Iraq Business
a day ago
- Iraq Business
UK-Iraq Solar Energy Partnership Advances with 3,000MW Project
By John Lee. Iraq's Minister of Electricity, Ziyad Ali Fadhil, met with UK Ambassador Irfan Siddiq and a high-level delegation to discuss British companies' role in implementing solar energy projects and reaffirm Iraq's commitment to the Paris Climate Agreement. The delegation included Lara Hampshire, UK Director of Trade in Iraq, and Yasmin Khan, Director of Operations and Energy Trade Adviser. Talks focused on the memorandum of understanding signed last month with the UGT Renewables, a UK-US company, to develop an integrated 3,000MW solar energy project in Iraq. The project includes battery storage systems with a capacity of up to 500MW and the construction of 1,000km of high-voltage direct current (HVDC) transmission lines to enhance grid efficiency and stability. Minister Fadhil emphasised the importance of this initiative for Iraq's national power system and praised the strong collaboration with the UK and reputable international firms. The executing company will also implement a two-year training programme and provide maintenance services using advanced D-EPC methods. Fadhil reaffirmed the government's goal of reducing carbon emissions from the energy sector, targeting 12,000MW of solar capacity by 2030 as part of its broader renewable energy strategy. The British delegation expressed their commitment to deepening the energy partnership with Iraq and contributing technical expertise to support sustainable development in the electricity sector. (Source: Ministry of Electricity)
Iraq Business
a day ago
- Iraq Business
IBBC Welcomes New Member
By John Lee. The Iraq Britain Business Council (IBBC) has announced that Baghdad-based conference and business consultancy provider EMAAL has joined as a member. According to a statement from the IBBC, the business is owned and run by Dr Ali Mahjob (pictured), who previously started the Iraq24 TV station, which focuses on business. EMAAL will hold a tax reform conference in Baghdad in August, and a maritime conference focused on Al Faw in October. Dr Mahjob said: "We have known IBBC for a number of years and are delighted to be joining now our group is expanding. IBBC offers EMAAL a platform for business support in Iraq of all types, and IBBC's macro view of the economy and interaction with Government complements our practical granular level approach to private company development." IBBC Managing Director Christophe Michels welcomed EMAAL, adding: "IBBC has known Dr Ali and Iraq24 news channel, which has been very helpful to IBBC, and we look forward to collaborating with EMAAL in their new venture with our members to benefit the wider private sector in Iraq." (Source: IBBC)
