Bad news for the Matcha girlies! Tiktok is making Matcha extinct!
One minute it's a harmless trend, the next—it's a global shortage. The latest victims of social media's insatiable appetite? Pistachios and matcha. Once quiet, niche pleasures, they've become viral obsessions—now crumbling under the weight of their own fame.
Take the now-infamous Dubai chocolate bar. A luxurious blend of pistachio cream, kataifi crunch, tahini, and milk chocolate, it was first crafted in 2021 by FIX Dessert Chocolatier and cheekily dubbed Can't Get Knafeh Of It. Back then, it was just a 15 treat for sweet-toothed connoisseurs. But by late 2023, social media did what it does best: turned a decadent dessert into a must-have trophy.advertisementA few viral videos, a cascade of imitations, and suddenly? Supermarkets rationed pistachio bars like wartime essentials. What followed was a full-blown *pistachio panic*.Already grappling with poor U.S. harvests and strained exports from Iran, pistachio supply chains simply buckled. Prices skyrocketed—from 7.95 to 10.30 per pound in a year. The humble nut, once relegated to baklava or the occasional gelato, now pops up in truffles, pastries, and Easter eggs across the globe.The frenzy has left producers breathless—and shelves barren. All thanks to a chocolate bar and a camera.But wait, there's more. Enter: matcha misery.Matcha—Japan's finely ground green tea powder with centuries of ritual behind it—has become a darling of the wellness world. It's photogenic, antioxidant-packed, and slots perfectly into any lifestyle post. Lattes, ice creams, smoothie bowls—you name it, matcha's in it. And on it.advertisementProduction has tripled since 2010, yet demand continues to outpace supply. Uji, the traditional heartland of matcha in Japan, now finds itself under siege from global thirst and influencer hype. More than half of all matcha is now exported—and the pressure is mounting.The risk? Quantity trumping quality. Experts fear the gap will be filled by inferior Chinese knockoffs, risking not just taste but the centuries-old craft and culture behind real matcha.We've been here before. Remember the avocado craze of 2015? It won the brunch wars, took over Instagram feeds, and pushed prices so high that avocado theft became a genuine problem in New Zealand.Same script, new ingredients.Social media turns a delicacy into a sensation. Demand spikes. Supply falters. Prices soar. Tradition and sustainability pay the price.And while it's tempting to blame influencers, the real culprit is the machinery behind them—the platforms engineered to amplify every craving without consequence.Our palates are ruled by the algorithm. But our supply chains? They're still operating in analogue.So next time a pistachio-stuffed chocolate bar goes viral, or your feed floods with forest-green swirls, remember: trends come with a cost.Virality may taste sweet. But the aftertaste? Bitter. Trending Reel
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hindustan Times
an hour ago
- Hindustan Times
Madonna gives fans a sneak peek into her $40 million apartment and luxe wardrobe
Pop icon Madonna has yet again proven why she remains a fashion and culture icon. The 66-year-old musician offered her fans a sneak peek into her $40 million Upper East Side apartment, this time through an Instagram post featuring highlights from her designer wardrobe. Madonna's recent Instagram post celebrates her fashion influence, featuring her stylish attire and a nod to the Berlin brand Saint Sass.(Photo by Angela WEISS / AFP)(AFP) According to a report, the Material Girl singer shared a carousel of images taken in her expensive walk-in closet, giving her followers a glimpse of her eclectic and luxe fashion sense. She captioned the post, 'Life in my bathroom lately! Also. It's important to read the fine print………..IF YOU WANT IT.' Her caption was a reference to a standout pair of tights from Berlin-based label Saint Sass with a Cher quote embroidered, 'Mom, I AM a Rich Man," as reported by US Weekly. Madonna's wardrobe features Saint Sass, Aupen, and other luxury brands The $52 Saint Sass tights were paired by the pop icon with a blue T-shirt and fuzzy slippers, showcasing Madonna's signature mix of couture and casual fashion. Her $100,000 custom Aupen handbag made of crocodile leather was also on exhibit. She accessorized it with a black-and-silver corset dress, tights, and loafers to create a striking ensemble. The German fashion label responded to Madonna's shout-out; they expressed that Madonna wearing their tights was a huge milestone for the 'tiny Berlin brand'. The brand wrote, 'This will be a core memory FOREVER.' Also read: Is Madonna related to Pope Leo XIV? All about her shocking connection to pontiff About Madonna's Upper East Side home Madonna has lately been sharing glimpses of her New York home through her social media. In May, this year, she invited fashion influencer Lyas into her wardrobe for a video tour during which she spoke about the golden era of Paris fashion week in the '90s. She lamented the lack of depth and cultural immersion in modern fashion shows. According to the report, Madonna, who relocated to New York City from Bay City, Michigan, in 1978, now resides in a 13-bedroom mansion that is adorned with framed pictures of herself with former President Barack Obama, her Golden Globe Awards, a Rock and Roll Hall of Fame plaque, and original artwork by Keith Haring and Jean-Michel Basquiat. From fourth-floor walk-ups to fashion royalty, while Madonna's trajectory and reign are unparalleled, it is now completely evident. FAQs Q: Where does Madonna live now? A: Madonna resides in a $40 million mansion on Manhattan's Upper East Side. Q: What brand were Madonna's viral tights? A: Her 'Mom, I Am a Rich Man' tights are by Berlin-based fashion label Saint Sass. Q: How many bedrooms are in Madonna's NYC home? A: The apartment reportedly has 13 bedrooms. Q: What designer bag did Madonna show in her recent Instagram post? A: She was seen with a custom $100,000 crocodile leather bag by Aupen and a Nirvana Deluxe Noir bag from the same brand. Q: What awards and memorabilia are in Madonna's home? A: Her home features Golden Globes, a Rock and Roll Hall of Fame plaque, and a framed photo with Barack Obama.
News18
an hour ago
- News18
Janhvi Kapoor Enjoys Museum Visits, Gym Days And Picnics In London With Sister Khushi
Janhvi Kapoor shares a fun reel from her London trip with Khushi Kapoor and Shikhar Pahariya. Watch her skincare, gym, food, and picnic moments go viral! Janhvi Kapoor is soaking in all the good vibes in London, and her latest Instagram post is proof that this trip is as wholesome as it gets. The Mr & Mrs Mahi actress, currently holidaying in the UK capital with her sister Khushi Kapoor and rumoured boyfriend Shikhar Pahariya, has dropped a delightful new reel that wraps up 24 hours of her vacation in just 30 seconds—and it's filled with food, fun, fitness, and lots of laughter. Captioning the post with, 'Thnx Khushu for introducing me to powdered sunscreen. Can you guys tell @orry edited my reel?", Janhvi lets fans into a day in her travel life. The video shows glimpses of her devouring delicious meals, sweating it out in the gym, glamming up with Khushi, enjoying a breezy picnic in the park, and visiting museums. The reel also features a casual and affectionate moment with Shikhar Pahariya, where Janhvi cheekily leans over to take a bite from his plate—his priceless expression clearly the highlight. Her friends and family couldn't resist reacting. Brother Arjun Kapoor teased her in the comments, 'U have a 'NAC' of doing this while eating…" while Bawaal co-star Varun Dhawan warned, 'Please be calm and eat sugar-free ice cream." Janhvi's reply? 'Can't be calm till Sunny Sanskari Ki Tulsi Kumari releases," referencing her upcoming film with Varun. Just days before, the trio—Janhvi, Khushi, and Shikhar—were spotted walking hand-in-hand through the streets of London, a video that quickly went viral and had fans gushing over their effortless camaraderie. The actress also shared an Instagram carousel dubbed her 'London dump," featuring more unseen snippets, including that adorable bite-sharing moment with Shikhar. On the work front, Janhvi has an exciting slate ahead with Param Sundari, co-starring Sidharth Malhotra, and Sunny Sanskari Ki Tulsi Kumari opposite Varun Dhawan. But for now, she seems to be soaking up every bit of downtime in London—and sharing it all with her fans in the most relatable way possible. First Published:
Time of India
an hour ago
- Time of India
Watch: Paul Skenes' girlfriend Livvy Dunne cause a splash with her entrance and a bottle surprise
Watch: Paul Skenes' girlfriend Livvy Dunne cause a splash with her entrance and a bottle surprise (Image via Getty) With a comedic performance that has become quite well-known on social media, legendary LSU gymnast Olivia "Livvy" Dunne stunned onlookers. She came dressed in a jean and white top to a recent meeting on June 20, 2025, which caused a bottle to suddenly splatter into water. Viewers are kept from pausing their viewing by viral video. Olivia Dunne surprises fans with funny moment at Fanatics-sponsored athletic event Recorded during a Fanatics-sponsored athletic event in New York City, the video was Olivia Dunne approached a guy who appeared to be giving her a warm greeting as she strode in donning a flowing summer dress. The man's bottle fell from his hand suddenly at that point and dropped into a decorative water feature, producing a major splash. Livvy did not flinch. She grinned instead and kept wandering as though nothing had occurred. The clip quickly made its way to X (formerly Twitter), where sports page @_MLFootball posted it with the caption, 'This video is hilarious.' Within hours, it had thousands of reposts, likes, and memes. The light-hearted moment offered a break from the usual game talk and showed Livvy's calm personality in a funny, very real situation. Fans react as Olivia Dunne's splash moment dominates social media Once the video spread, fans flooded the replies with jokes, reactions, and praise. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Make Smarter Health Insurance Choices Search7 Learn More Undo Some said humorously that even a bottle "can't handle Livvy's presence," while others pointed out how elegantly she appeared even during the surprise. Also Read: Livvy Dunne Stuns In LSU Purple Crop Top As Paul Skenes' Jersey Brings College World Series Luck Known for her enormous following on TikTok and Instagram, Livvy Dunne has a loyal fan base that helped the video to trending status fast. Olivia's rising online popularity was enhanced by the attention on the video even if she did not share about the splash herself. With more than ten million social media followers, she constantly blends sports, character, and viral online appeal like almost no other among athletes today. Among companies like Vuori and Leaf Trading Cards, senior gymnast Olivia Dunne of LSU has prominent endorsements. She is known for supporting MLB player Paul Skenes at Pittsburgh Pirates functions. Livvy keeps discovering fresh viral ways whether she is in the gym or at a fan event—sometimes all it takes is a water bottle. Follow all the live updates, scores, and highlights from the India vs England Test match here . Game On Season 1 kicks off with Sakshi Malik's inspiring story. Watch Episode 1 here
