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How the $1.5bn Bybit hack has affected sentiment in the crypto sector

How the $1.5bn Bybit hack has affected sentiment in the crypto sector

The National27-02-2025

Future
Technology
Dubai-based company handled the situation well and analysts are urging calm amid a plunge in Bitcoin's price

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ArabyAds Elevates MENA Marketing by Winning Snapchat Advanced Partner Badge
ArabyAds Elevates MENA Marketing by Winning Snapchat Advanced Partner Badge

Arabian Post

time10 minutes ago

  • Arabian Post

ArabyAds Elevates MENA Marketing by Winning Snapchat Advanced Partner Badge

Arabian Post Staff -Dubai ArabyAds has secured the prestigious Snapchat Advanced Partner badge, marking a significant milestone that positions the UAE-based ad-tech firm at the forefront of digital innovation across the Middle East and North Africa. The designation grants the company exclusive access to Snapchat's latest tools, data analytics, and strategic support, enabling clients and creators in the region to harness full‑funnel campaign opportunities on the platform. This recognition underlines ArabyAds' deliberate investment in human capital and know‑how, rather than simply technical capability. As part of the Snapchat Advanced Partner programme, the company gains access to private training sessions, expert enablement, account‑management backing and early‑stage features like Snap's Creator Discovery API and Snap Creator Marketplace Beta. The badge also comes with visibility and credibility as Snapchat builds its ecosystem through trusted agency partnerships. ADVERTISEMENT ArabyAds Vice‑President of Digital, Ayah Reyad, emphasised that working with Snapchat has been instrumental in expanding market share and inspiring creativity, and that the advanced partner status will deepen relationships with clients and unlock new possibilities in digital storytelling. The move adds another layer to ArabyAds' portfolio of regional achievements, which include being named Marketing Platform of the Year 2023 by MMA Smarties MENA and the prior launch of their AI‑powered Household Graph for cross‑platform audience reach. Snapchat states that over 67% of users follow creators to see real, everyday moments, underlining the emphasis on authentic connection. The platform reports that 97% of users are open to brand‑sponsored creator content, and 59% have made purchases following exposure to such campaigns. This context sets the stage for ArabyAds to broker more effective creator partnerships on behalf of brands, using bespoke targeting informed by data and platform insight. The Advanced Partner badge places ArabyAds among an elite selection of regional agencies, including Publicis Groupe‑Content Practice, Creo, InHype and The Goat Agency MENA. Snap's pilot cohort benefits from direct collaboration opportunities with Snapchat teams, hands‑on enablement events and tailored access to analytics and certification from Snap Focus. A Partner Enablement Day in Dubai offered immediate immersion into platform tools and strategic best practice, reinforcing the parent company's goal to build a vibrant creator economy across the MENA region. Senior figures from other agencies in the cohort echoed Snap's confidence in ArabyAds. Timothée Desormeaux, Managing Partner and Co‑founder of Acquisit, noted that Snap values their data‑driven and measurement‑focused approach, which has helped solve complex client challenges in the region. Snap's head of agency relations in the region, Rasha El‑Ghoussaini, described the partner initiative as part of a broader strategy to support agencies amid rapid transformation across digital markets. For ArabyAds' clients, the benefits are multifaceted. The Creator Discovery API enables mapping and analysis of over 100,000 MENA creators, enabling data‑led influencer alignment. End‑to‑end ROI tracking, combined with advancement in AR and creative strategy, allows brands to build measurable campaigns that drive deeper engagement and conversions. ArabyAds is now well placed to offer clients a full‑stack solution on Snapchat: from creator identification and certification through Snap Focus, to influencer campaign activation using the Creator Marketplace, and ongoing optimisation via account management and platform insights. The firm's trajectory signals intention not only to maintain growth, but to shape what high‑impact creator collaboration looks like in the region.

UAE: Archer Aviation ties up with Jetex to build infra for its air taxi network
UAE: Archer Aviation ties up with Jetex to build infra for its air taxi network

Al Etihad

timean hour ago

  • Al Etihad

UAE: Archer Aviation ties up with Jetex to build infra for its air taxi network

22 June 2025 18:37 ABU DHABI (ALETIHAD)Archer Aviation, the US-based company developing electric vertical take-off and landing (eVTOL) aircraft, has announced a strategic partnership to develop infrastructure across Jetex's international portfolio of private terminals to support Archer's planned commercial air taxi network. In a statement, Archer said the collaboration would initially focus on Jetex's facilities in the UAE but is expected to expand across Jetex's global network of 40 private aircraft terminals in more than 30 countries. The partnership will involve designing passenger experiences, deploying charging infrastructure, and integrating Archer's Midnight eVTOL aircraft into daily operations at terminals serviced by founded in 2005 and headquartered in Dubai, offers a wide range of private aviation services including fixed-base operations (FBOs), ground handling, fueling, global trip planning, aircraft charter and concierge services. The company caters to corporate, commercial, and personal air travel markets and is known for its high-end service standards. 'eVTOL technology is an instrumental part of our industry, designed to transform urban mobility and shape the future of business aviation,' said Adel Mardini, Founder and CEO of Jetex. 'We are proud to work with our partners at Archer on making this ambitious vision a reality at Jetex Abu Dhabi and our other global destinations.'Archer CEO Adam Goldstein said the partnership is a key step in delivering a seamless premium air taxi experience. 'Building a beautiful, safe and high-performing aircraft is only one aspect of our business,' he noted. 'To succeed in the UAE and beyond we need to pair Midnight with strategic infrastructure that allows us to operate by delivering a premium experience for our passengers. Jetex, with its global footprint and deep expertise in luxury service, is an ideal partner.' The announcement comes as Archer advances regulatory and operational efforts in the UAE, including recent design approval for the country's first hybrid heliport at the Abu Dhabi Cruise Terminal and ongoing cooperation with Abu Dhabi Aviation.

From GIFT to Singapore: How global hubs are shaping the new playbook
From GIFT to Singapore: How global hubs are shaping the new playbook

Khaleej Times

time3 hours ago

  • Khaleej Times

From GIFT to Singapore: How global hubs are shaping the new playbook

- Associate Partner, MICS Everyone has heard of the UAE's headline single digit nine per cent corporate tax rate. But what most people don't realise is that some of the world's biggest companies despite being based in high-tax jurisdictions, have consistently paid effective tax rates in the single digits, typically ranging from six to nine per cent. How is that even possible? One simple answer: Smart, strategic tax optimisation. So how did these companies structure themselves to achieve such outcomes? Is it still feasible in today's complex and constantly evolving global tax environment? And if so, how complicated is the playbook? Let's unfold the global tax game – and how building the right structure can be your winning move. Where it all begins: Structuring with purpose When companies set up operations, their primary considerations often revolve around ease of doing business, customer proximity, and market access. Surprisingly, tax is rarely the top factor at least initially. But not all functions in a company are tied to these operational dependencies. Some, like headquarters, treasury centres, intellectual property (IP) ownership, holding companies, and SPVs, can be located with greater flexibility. And when done right, these choices can be game-changers for both operational efficiency and tax savings. The big Fours: Holding companies, HQ, treasury, and IP Here's where strategy enters the game: • Holding company: Often used to centralise ownership of subsidiaries and assets, and to efficiently manage dividends, capital gains, and group-level financing. • Headquarters: Can be placed in jurisdictions that offer not only strategic access but also favourable tax regimes. • Treasury functions: Since these involve managing global cash flows and financing, tax and regulatory predictability matter more than physical proximity. • Intellectual Property (IP): IP holding companies are frequently located in countries that offer tax incentives on royalties and capital gains. Locating these functions in jurisdictions with stability, feasibility, predictability, and favorable tax treatment can significantly enhance the bottom line. Equally important are withholding tax (WHT) implications and the availability of double taxation avoidance agreements (DTAAs), which directly impact the tax efficiency of cross-border payments such as dividends, interest, and royalties. Jurisdictions with strong treaty networks often provide reduced or zero WHT rates, making them particularly attractive for housing holding companies, treasury hubs, and IP ownership. There are famous examples – Apple and Google, among others – who have reaped enormous tax benefits simply by strategically housing their IP in favourable jurisdictions. Top jurisdictions for strategic tax functions Each jurisdiction has carved its niche: • Singapore: A globally trusted IP hub offering attractive tax incentives for IP development and commercialisation. • GIFT City (India): Rapidly emerging as a preferred jurisdiction for treasury operations and regional headquarters due to its regulatory clarity and tax exemptions. • Ireland and Luxembourg: Historically favoured for IP and financing structures, though tightening global tax norms have nudged companies to reassess. • UAE: Supported by an extensive network of DTAAs and evolving tax infrastructure, it is gaining ground as a versatile base for several strategic functions. UAE: A strategic player in the evolving tax landscape With the introduction of its corporate tax regime in 2023, the UAE repositioned itself as a credible and competitive jurisdiction in the global tax planning ecosystem. Operating from a qualifying free zone can allow key functions – including HQ, treasury, holding companies, SPVs, and IP – to potentially benefit from a zero per cent corporate tax, subject to meeting substance and activity-based requirements. In addition, access to a growing network of DTAAs allows for potentially favorable withholding tax treatment, enhancing the efficiency of global structures. Rather than aiming to be a low-tax outlier, the UAE is adapting to global standards while still offering targeted advantages that businesses can leverage based on their specific needs. A final reflection In the modern tax environment, where compliance and optimisation must go hand in hand, no single jurisdiction offers a one-size-fits-all solution. Singapore continues to lead as a preferred jurisdiction at least of Asia, for IP and regional HQs due to its R&D incentives and robust legal framework. GIFT City is rapidly gaining ground with focused benefits for treasury operations and financial entities. Ireland and Luxembourg, while reassessing their frameworks post-BEPS, still retain relevance for certain financing and licensing models. The UAE, with its blend of flexibility, treaty access, and evolving infrastructure, is now a serious consideration for global tax planning. Ultimately, the winning move lies in aligning your operational footprint with a tax strategy tailored to your business's functions, risk profile, and growth vision.

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