Saif Ali Khan becomes ambassador for Sparsh Pearl

HighlightsBollywood actor Saif Ali Khan has been appointed as the brand ambassador for Sparsh Pearl, a bathroom fitting company, under a two-year agreement. Sparsh Pearl's Director, Archit Garg, expressed confidence that the collaboration with Saif Ali Khan will enhance the brand's presence in global markets and facilitate strategic expansion. The partnership aims to connect with a more premium, urban audience, leveraging Saif Ali Khan's refined persona and legacy in Indian cinema to align with Sparsh Pearl's brand values.
Bollywood actor
Saif Ali Khan
has been roped in as a
brand ambassador
for
Sparsh Pearl
, a bathroom fitting company. The 54-year-old actor has signed a two-year agreement and will be the face of 360-degree
marketing campaign
, spanning television commercials,
digital platforms
, OTT media, and outdoor
advertising
for the brand, according to the press note.
Director of Sparsh Pearl, Archit Garg, said he believes the collaboration with the actor will strengthen "
global markets
and open new avenues for strategic expansion" for the company.
"With Saif Ali Khan joining us as the face of the brand an icon with international appeal and fan following across the world we're confident this partnership will further strengthen our presence in global markets and open new avenues for strategic expansion," he said in a statement.
"Our strength lies in the trust we've earned from our wide network of distributors, dealers, and millions of satisfied customers. With Saif Ali Khan joining us, we aim to reach a more premium, urban audience," Manish Gupta, president of sales and marketing of Sparsh Pearl said.
"Saif Ali Khan, with his refined persona and enduring legacy in
Indian cinema
, perfectly aligns with our brand values. We are confident that this association will help us scale new heights and connect deeply with our customers," chairman and managing director Naresh Garg added.

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The Hindu

21 minutes ago

• The Hindu

Lighting the spark in U.K.-India cultural relations

May was a month of magical bonanza for United Kingdom-India relations. The long-anticipated Free Trade Agreement was ratified by both Prime Ministers, and it was another milestone that illuminated a different but equally significant dimension of their partnership: culture. On May 2, U.K. Secretary of State for Culture, Rt Hon Lisa Nandy, and India's Minister for Culture, Gajendra Singh Shekhawat, signed the Programme of Cultural Cooperation (POCC). This landmark agreement promises to light up the cultural corridor between the two nations, reaffirming their shared creative spirit. The POCC outlines five programme areas: digital technologies for culture, exhibitions and collections, performances and events, cultural property, and sustainability. These themes directly support the creative economy, a core sector driving the U.K. government's industrial strategy. This agreement signals a shared commitment to cross-cultural collaboration and economic growth. Before arriving in Delhi to sign the POCC, Ms. Nandy, the first Labour Cabinet Minister of Indian heritage, was the highest-ranking international delegate at the World Audio Visual & Entertainment Summit (WAVES) Summit, held in Mumbai. In her keynote, she powerfully highlighted the collaborative potential of the India-U.K. cultural and creative industries, sustainable by nature and an employment multiplier. The growth of the creative arts sector Globally, the creative arts sector is rapidly growing, projected to reach 10% of global GDP by 2030. At the G-20 New Delhi Leaders' Summit in 2023, global leaders unanimously called for greater investment in the sector. India hosting WAVES for the first time underscored its commitment, resulting in significant business deals and international agreements. The POCC between India and the U.K. builds on this momentum. It brings together the Indian Ministry of Culture, the U.K. government's Department for Digital, Culture, Media & Sport and the British Council in India, alongside major U.K. cultural institutions — including Arts Council England, the British Library, the British Museum, the Natural History Museum, and the Science Museum Group. With over 1,700 accredited museums in the U.K., the scope for partnerships with their Indian counterparts is tremendous, especially around leveraging digital technology for sharing cultural experiences and heritage. At its core, the POCC signals hope: the creative economy can foster a more inclusive future, encompassing tech-driven sectors such as gaming, digital content, film, OTT, television and more — creating opportunities for skilled workers and innovators. That is great news for India. With its deep cultural heritage, cutting-edge technology, skilled artisan base, and the world's largest youth population, India is uniquely positioned to lead. India's creative economy, valued at $35 billion, employs nearly 8% of its workforce, second only to agriculture. According to the Asian Development Bank's report (2022), 'Creative India: Tapping the Full Potential', six of India's top 10 creative hubs — from Badgam in Jammu and Kashmir to Tiruppur in Tamil Nadu — are in non-metro regions. This shows India's diverse cultural heritage. India, with over 300 universities and 3,000 colleges offering courses in design, arts, and architecture, is nurturing a global creative workforce. A role for the U.K. In 2023, during India's G-20 presidency, the U.K. played a pivotal role in supporting the cultural agenda. Artistic partnerships, creative project grants, and year-long cultural exchanges, such as Wales in India, which culminated at the 2024 Hornbill Festival in Nagaland, furthered that agenda bilaterally, redefining India-U.K. cultural ties and building lasting bonds. Why do these global partnerships matter so much? First, the creative economy is evolving rapidly. It faces challenges including skilled labour shortage. To meet this, we need sustained investment in education, vocational training and apprenticeships. International collaborations can help empower creative professionals with global competencies and best practices. Second, emerging technologies such as Artificial Intelligence and augmented reality and virtual reality (AR/VR) are transforming the sector. As the British Council's recent report, Arts and Technologies in India: Reimagining the Future argues, it is time to integrate it into India's creative education framework. Cultural exchange and cross-border partnerships can support professionals in navigating this digital shift. India's creative canvas is expanding, driven by cultural wealth, youth potential, and a bold vision. 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NDTV

37 minutes ago

• NDTV

Is Bridal Jewellery All About The Big Rocks Now?

Are you a modern Indian bride-to-be who has said yes to the proposal and to your wedding dress? The obvious next step is picking the jewellery to add all the sparkles to your look for the big day. What are you inclining towards taking the traditional Indian path of the good old gold and kundan jewels or the one leading to carats worth of shimmer and shine in the form of on-trend gemstones encrusted wedding jewellery. View this post on Instagram A post shared by KIARA (@kiaraaliaadvani) Whether it is the OG engagement ring, or the bridal jewellery trousseau; what are the contemporary Indian brides opting for? Are they going the gemstones route taken by many a celebrity in the recent years such as Kiara Advani, Parineeti Chopra, Nayanthara and more? Or are they wanting to take the gold jewellery route? Well, if the road taken is that of the gemstones, let us decode if it is all about the big rocks for the new-age brides or are they going for a different aesthetic? View this post on Instagram A post shared by @parineetichopra NDTV spoke to jewellery industry stalwart and designer, Sunita Shekhawat, and other leading jewellers including Angara, Craftier, Golubhai Badalia Diamonds, Akoirah and more to decode if today's bridal jewellery is all about big rocks being worn as a status symbol or do these choices resound with their tastes as well. View this post on Instagram A post shared by Netflix India (@netflix_in) Every Girl Dreams Of The Big Solitaire As A Wedding Ring, How Has This Trend Stayed Timeless? View this post on Instagram A post shared by Sunita Shekhawat (@sunita_shekhawat_jaipur) Sunita Shekhawat, who helms Sunita Shekhawat Jaipur, tells NDTV, "I personally feel solitaire has stayed timeless because it represents purity, commitment, and individuality. It's elegance lies in its simplicity, making it just as relevant for the modern bride as it was for generations past. Whether set in classic gold or paired with traditional meenakari, it remains a powerful symbol of love that transcends trends." View this post on Instagram A post shared by Sunita Shekhawat (@sunita_shekhawat_jaipur) Aditi Daga, co-founder of Angara, seconds Sunita Shekhawat's opinion, "The solitaire is classic because it's versatile and symbolic. Brides still choose it, but today they're looking for more value and personalisation." Namrata Kothari, founder at Akoirah by Augmont, is of the same opinion as well, "The solitaire ring remains a timeless classic because it symbolizes simplicity, elegance, and the commitment that comes with marriage. Its understated design is universally loved and has always been a symbol of eternal love." Achal Gupta, jewellery designer and founder Craftier, too says, "There's a reason the solitaire has maintained its position in the heart of every bride-to-be. The solitaire is a timeless, elegant setting informing all-time commitment. Today, with lab-grown solitaires brides can own that dream, having it beautifully made with consciousness." Golu Bhai and Ishmita Badalia founders of Golubhai Badalia Diamonds, tells NDTV, "A solitaire isn't just a ring; it's a sentiment of a promise cast in brilliance. The timeless appeal of the solitaire lies in its purity and symbolism. Brides may evolve, styles may shift, but the big solitaire remains the ultimate emblem of enduring love." That is a unanimous industry wide opinion, we must say. The Shift From Gold And Kundan Jewels To Gemstone Heavy Jewellery Is Real. What Do The Contemporary Brides Want As Their Bridal Jewels? Sunita Shekhawat expresses her opinion on the shift and the preferences of the modern-day brides, "Today's brides are looking for jewellery that tells a personal story. While traditional gold and kundan will always hold a place of pride, contemporary brides are embracing gemstones bases their colour and individuality. They want sets that are versatile, something they can wear beyond the wedding day, that reflects their personality while still honouring heritage." View this post on Instagram A post shared by Sunita Shekhawat (@sunita_shekhawat_jaipur) Aditi Daga is coincidentally of the same opinion again, "Brides want jewellery that feels personal, intentional, and wearable beyond the wedding day. There's a move away from bulky sets toward modular, high-impact pieces like stackable gemstone rings, or layered necklaces with mixed cuts and textures. We've seen strong demand for gemstones like rubies, sapphires, and emeralds in bridal orders, especially pieces that can be worn again at receptions, anniversaries, or even as daily heirlooms." This expresses how the new-age brides pick pieces that mirror their stories and opt for jewellery that are wearable beyond their wedding day. Do The Brides Of Today Prefer A Certain Gemstone Such As Emeralds Or Diamonds Over The Others? Sunita Shekhawat tells NDTV what the brides of today prefer in terms of gemstones. "Coloured stones are becoming a quiet favourite amongst contemporary brides. They present a unique blend of rarity, luxury, and personal expression. Brides today are looking beyond the traditional they want something meaningful and distinctive. Naturally sourced coloured diamonds, with their subtle hues and timeless appeal, fit beautifully into that vision. They're elegant, expressive, and truly one-of-a-kind-just like the modern bride." View this post on Instagram A post shared by Sunita Shekhawat (@sunita_shekhawat_jaipur) Anchal Gupta also shares a similar point of view that diamonds are a bride's first choice. "No other gemstone replicates the brilliance and emotional value of a diamond; but emeralds and sapphires are on the rise, especially among brides looking for that exceptional touch with their bridal attire, all-the-while being mindful of sourcing." Are The Size And Carats Of Gemstones Becoming A Symbol Of The Price Tag Attached To Them? Or Is There An Aesthetic Element Involved When Young Brides Look For Their Wedding Jewellery? Sunita Shekhawat tells NDTV that contemporary brides rate the emotional value their jewellery over their carats and size. 'While size and carat still carry a certain prestige, brides are far more attuned to the aesthetic and emotional value of their jewellery. They want pieces that reflect their personality, not just their price tag. The craftsmanship, design, and how a jewel complements their style matter just as much, if not more than the weight or size of the gemstone. At our atelier, we often see young brides choosing refined, thoughtfully designed pieces where the beauty lies in detail, colour, and hentage. For them, it's about how the jewellery feels, not just how much it weighs.' Aditi Daga adds her opinion, "For today's brides, aesthetics and meaning often outweigh just carat size. While size can influence price, it's no longer the sole marker of value. Many brides are now asking smarter questions about origin, treatment, quality, and craftsmanship." How Have Gemstones Set Bridal Jewellery Trends In The Recent Years? Sunita Shekhawat tells NDTV how gemstones can be credited with refreshing the bridal jewellery trends, "Gemstones have brought a fresh vibrancy to bridal jewellery, Brides today are moving beyond all-gold looks and embracing colour-deep emeralds, royal blues, and soft pastels. These stones add personality, emotion, and a sense of individuality, making each bridal look truly unique, It's a beautiful shift toward meaningful luxury." Golu Bhai and Ishmita Badalia express a similar opinion, "Gemstones have diversified bridal palettes, but diamonds continue to dictate the bridal aesthetic. Solitaire engagement rings, chandelier diamond earrings, and layered diamond necklaces remain at the forefront, occasionally accented by coloured stones." Has Kareena Kapoor's Solitaire Wedding Ring Become A Cult Symbol For The Brides Of Today To Get Similar Wedding Rings? View this post on Instagram A post shared by Kareena Kapoor Khan (@kareenakapoorkhan) Sunita Shekhawat completely agrees, "Kareena Kapoor's solitaire ring definitely sparked admiration and set a trend, especially among modern brides who appreciate timeless elegance. The solitaire's simplicity combined with its classic appeal makes it a coveted choice. While each bride wants something unique, Kareena's ring has certainly inspired many to embrace understated sophistication in their wedding jewellery." View this post on Instagram A post shared by Sunita Shekhawat (@sunita_shekhawat_jaipur) Aditi Daga tells NDTV a different tale on this matter, "It probably set a benchmark for clean, classic design. But today's brides want more than replication. Many still gravitate toward solitaire silhouettes, but they're adding personal touches like hidden halos, coloured side stones, vintage-inspired galleries, and meaningful engravings." Speaking of Celebrities, Comment On How Gemstones Are Taking Centre stage on International Red Carpet View this post on Instagram A post shared by BVLGARI Official (@bvlgari) Aditi Daga tells NDTV, "What we're seeing on global red carpets is a return to jewellery with soul. Gemstones are stepping into the spotlight not just for their beauty, but for their power to communicate individuality, heritage and intention. When Priyanka adorns herself in emeralds or when Diljit pairs a s herwani with emeralds and tourmalines, it's not just fashion. It's storytelling. These choices reflect a deeper cultural confidence and a desire for luxury that feels personal rather than prescribed." View this post on Instagram A post shared by DILJIT DOSANJH (@diljitdosanjh) Golu Bhai and Ishmita Badalia also say, "The MET Gala 2025 was nothing short of a gemstone spectacle. From Priyanka's breathtaking emerald-studded neckpiece to Diljit's diamond-dripped ensemble, one thing was clear-bigger is back. Even celebrities are now leaning into the grandeur of high-carat diamonds. It's not just Hollywood; Bollywood too has caught the fever. Diamonds have officially become the craze of the century, and it's refreshing to see Indian stars take the global stage with unapologetic sparkle. The era of minimalism has made way for maximalism-with diamonds leading the charge." Just Like Gold Jewellery, Do These Gemstones Jewels Hold And Grow in Value Or Are Breaking Your Bank? Sunita Shekhawat tells NDTV about the intricacy of investing in gemstones as bridal jewels, "Gemstones, when carefully chosen for quality and rarity, can indeed hold and even appreciate in value over time-much like gold. However, the key is understanding their origin, craftsmanship, and market demand. While some pieces may be an investment, others are meant to be cherished for their beauty and personal meaning rather than financial return. So, it's about balancing passion with prudence." Aditi Daga keeps it short and sweet and opines the same, "Rare gemstones do hold value and are appreciating assets." Top Three Gemstones For The Contemporary Indian Bride Sunita Shekhawat says, "For the modern Indian bride, emeralds, rubies, and sapphires remain timeless favourites. Emeralds bring a fresh vibrancy and symbolise prosperity, rubies exude passion and strength, while sapphires add a touch of royal elegance. Together, they beautifully blend tradition with contemporary style." Achal Gupta adds, "Well, without any doubt big solitaire diamonds, vintage-inspired sapphires, and rich emeralds for contrast are the top three gemstones. Together, they create a bridal palette that's classy, elegant, versatile, and forward-thinking." Conclusive Take On The Future Of Gemstones And Indian Brides Sunita Shekhawat says that the contemporary brides lean towards expression of their individuality over opting for gemstones as status symbols, "Indian brides today crave individuality, sustainability, and stories behind every stone. Gemstones will no longer just be symbols of status but powerful expressions of identity and values. Expect a surge in ethically sourced gems, bold colour combinations, and personalised designs that break the mold-making every bridal piece as unique as the bride herself." Golu Bhai and Ishmita Badalia add a different point of view, "The future is brilliant and undeniably diamond studded. As Indian brides seek luxury with meaning, we foresee solitaires and standout diamonds continuing to dominate, with accent gemstones adding flair. It's the age of bold elegance, and the big rock is here to stay." Let us be honest, the brides of today follow the 'all that sparkles is a big rock' jewellery mantra while following their hearts desires and aesthetics alike.

News18

40 minutes ago

• News18

Indian Hockey Players To Get A Monthly Stipend From Sports Ministry

Last Updated: Indian hockey players selected for national camps will receive a Rs 25,000 monthly allowance. The decision, costing Rs 20 lakh per month, was approved by the sports ministry. For the first time, Indian hockey players selected for the men's and women's national camps will receive a Rs 25,000 monthly out-of-pocket allowance, a decision sanctioned by the sports ministry after consistent requests from the sport's governing body. Eighty players (40 men and 40 women) are set to benefit from this allowance, which is extended to athletes in the developmental group of the Target Olympic Podium Scheme. The decision was made during the Mission Olympic Cell's monthly meeting on Thursday. This allowance will cost the government Rs 20 lakh per month, while core group athletes receive Rs 50,000 per month. 'The allowance was being requested by Hockey India for some time, and we have decided to accept the demand. The players have performed reasonably well, and it is on merit," Sports Minister Mansukh Mandaviya informed reporters in an informal interaction. Hockey India will need to submit a list of players every month to facilitate the disbursement of funds. 'The list will consider form and fitness, and names might change depending on these factors," a sports ministry source explained. Currently, hockey players earn salaries from their respective departments and organisations, although a proposal for a graded contract system by Hockey India has been under consideration for the past few years. Their additional source of income comes from prize money for strong international performances in events like the Olympics and the Asian Games. The men's team has secured two consecutive bronze medals in the 2021 Tokyo Olympics and the subsequent Paris Games last year. The women's team finished fourth in Tokyo but did not qualify for the Paris event. Both teams are currently competing in the FIH Pro League's European leg, where the results have not been particularly encouraging so far. The MOC also approved financial proposals amounting to Rs 4.28 crore during the meeting. A significant portion of the funds — Rs 1.38 crore — will be allocated to tennis players such as Saketh Myneni, Jeevan Nedunchezhiyan, and three women players. 'Several proposals for assistance from para-athletes were also approved. Additionally, a few additions were made to the TOPS developmental group. The core group remains unchanged for now," a Sports Authority of India (SAI) official stated. The ministry has also decided to enhance its talent identification process with an app that will allow talented youngsters to upload their performances for evaluation by regional talent identification panels of the SAI. 'If found promising at first glance, the youngster will be invited to Khelo India Regional Centres where their potential will be assessed. This will broaden our talent identification mechanism, which is currently limited to age group competitions," Mandaviya said. 'It will ensure that we can reach the remotest corners of the country to find promising athletes. This is all part of the National Sports Repository System," he added. With PTI inputs.