Tesco says sorry after running ‘meet the Lionesses' campaign... in Wales
Tesco has apologised for displaying a 'meet the Lionesses' advertising stand in a Cardiff store, which customers described as 'deeply offensive'.
Wales's women's team will take part in their first ever major tournament at this summer's Euro 2025 and have been drawn in the same group as England.
Shoppers in Cardiff were outraged by a Lucozade display that offered the chance for fans to meet the Lionesses, whom Wales play on July 13.
Noel Mooney, the chief executive of the Football Association of Wales (FAW) was one of several people to share their anger on social media, posting on X: 'We are Cymru.'
One shopper called on the supermarket to 'read the room' while another said: 'Must be lovely for our Welsh women footballers, walking in Tesco and seeing the England women's team. Disgraceful.'
Tesco admitted the display had been put up by mistake and that it has since been removed. A spokesperson said: 'We're sorry this happened. We wish both the Welsh and English teams the best of luck in the upcoming Euros and know that many of our colleagues and customers will be proudly supporting their home nations throughout the tournament.'
Players describe shirt row as 'extremely disappointing'
It comes after Telegraph Sport reported that Welsh players were disappointed that fans were unable to personalise their away shirts for the Euros.
The FAW unveiled a new away shirt earlier this year but supporters are unable to personalise the mint-green jersey – made by longstanding kit supplier Adidas – with a name and number, which has angered fans and members of the team.
A current member of the Wales squad, who wished to remain anonymous, told Telegraph Sport: 'It's extremely disappointing that, as we prepare for the Euros, as we make history, we still can't get access to names on the back of our shirts. We've said for years, visibility is key and it is impossible for us to be in this history-making moment and actively choose against visibility.'
In a statement, the FAW said: 'The Football Association of Wales want every fan to have the opportunity to personalise their Cymru shirt with the name and number that they desire. The FAW is in regular dialogue with Adidas and JD to find a resolution for personalisation on the WEC 2025 away shirt ahead of Euro 2025 this summer.'
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