CAF discusses future of African football at Soccerex MENA in Cairo
The Confédération Africaine de Football (CAF) was well represented at the recent Soccerex MENA (Middle East & North Africa) event that was staged in Cairo from 23-26 February, 2025, taking part in several panel discussions on the global game.
CAF took part in three key panel presentations, namely CAF's Critical Role in the Rise and Development of African Football, The Pinnacle of Football in Africa and Forging Meaningful Relationships: Unlocking Sponsorship Opportunities in the MENA Region.
Commercial Director Hassan Elkamah, Member Associations Director Sarah Makuna, Marketing Head Herve Dassoundo, Head of Digital Sherif Hassan, and Sponsorship and Operations Manager Marianne Dimitry were at the Soccerex event on behalf of CAF.
The discussions emphasised CAF's pivotal role in the growth and development of football across Africa, showcasing successful initiatives that have made a significant difference.
Insights were shared regarding the future direction of African football, including strategic goals aimed at increasing competitiveness on the global stage.
The importance of building meaningful partnerships in the MENA region was highlighted, along with effective strategies for unlocking sponsorship potential to support football development.
The discussions underscored the necessity of leveraging digital platforms and technologies to engage fans, promote clubs, and enhance overall football experiences.
The sessions also reinforced the idea that collaboration among stakeholders – clubs, sponsors and governing bodies – is essential for driving progress and creating sustainable growth in African football.
The need for continuous education and training programs to develop talent and management capabilities within the football industry was also a key takeaway, ensuring future leaders are equipped for success.
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