28 Affordable Ulta Beauty Products That Deliver Results

E.l.f.'s Lash Xtndr Tubing Mascara hugs each lash to create volume and extends length with a unique technology that our readers and editors alike can't stop raving about. Enriched with jojoba seed oil, this conditions as the applicator separates and lengthens each lash. What are you left with? A long-lasting, dramatic, eye-opening finish.
Maybelline's Lash Sensational Sky High mascara lifts lashes in one fell swoop — you won't believe you spent under $13 for this kinda finish. Infused with bamboo extract and fibers, it gives lashes a type of spellbinding hold and volume that won't clump or flake.
E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has a few thousand positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores in a flash.
Good Molecules Yerba Mate eye gel wakes up under eyes with a healthy dose of caffeine and antioxidants to help reduce puffiness, not to mention assisting in hydrating and firming up delicate skin with hyaluronic acid. For something that costs as much as a fancy coffee but lasts a lot longer (a pea-size amount is all you need!), we know which one we're investing in to make us appear more alert in the mornings.
Living Proof Instant De-Frizzer spray reduces up to 92% of frizz (!!!) so all you have to do to tackle bedhead is give your hair a nice ~spritz~ and simply comb the product through. It also softens your hair between washes and provides UV protection, all with a lightweight and wearable formula. To put it lightly, not all heroes wear capes.
Aquaphor's Healing Stick packs natural skin healers like avocado oil and shea butter into one mess-free applicator with multitasking benefits, one that yours truly is actively using to hydrate dry patches and smooth skin creases. But that's not all this wonder balm can do: Glide it over skin to prevent chafing and irritation — or toss it in your bag to shield against windburn on the go.
To prevent under-eye dryness throughout the day, the Aquaphor Healing Balm is my MVP. I use it as a priming base for either my tinted eye cream (when I'm going for a no-makeup day) or under my concealer. It gives my skin an instant glow and locks in moisture; it appears to blur lines better than if I were to go without it. I have noticed that my makeup doesn't crease as much when I use it, which is obviously a bonus, but I wouldn't say that it completely prevents cakey-ness. I'm always kicking myself if I forget to apply it, as my skin is noticeably less hydrated, so this will continue to be a mainstay in my routine.Promising reviews: "I'm on my third tube and just ordered another. This is great for lips and dry patches on the face. I also use this as a primer for my concealer. Great product!!" —Lainy"I rub this on my neck and wrists before applying perfume. Makes my fragrance last ALL DAY and project." —MsandyPrice: $12.99
Nyx Professional Epic Ink Waterproof Liquid Eye Liner produces precise, sharp, and downright majestic cat eyes with its long-wear, waterproof formula. Invented with a fine felt tip that's user-friendly, it's perfect for newbs and pros alike who are looking to enhance their eye shape with a bold or subtle look that'll last.
Promising review: "This Waterproof Epic Ink Liner is so cute and so vibrant. The felt tip helps the product apply on soooo smoothly. This product would be ABSOLUTELY PERFECT FOR FESTIVAL MAKEUP. This product is available in different shades. Also, this product is really affordable, only $10. I will definitely be purchasing this product in different shades." —AlexisPrice: $10 (available in nine shades)
E.l.f. Cosmetics Glow Reviver Lip Oil drenches lips in a similar look and feel to costlier alternatives like, say, the Dior Lip Oil — but all for a more attractive price. Cracked lips will now be a thing of the past, thanks to its nonsticky, high-gloss formula that's packed with moisturizing jojoba and avocado oils.
Promising review: "This is a really great lip oil! It feels and looks great! It lasts for a long time, too! I love the minty scent too! I would definitely recommend!" —Ulta CustomerPrice: $8 (available in 10 shades)
First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant decongests pores with a combination of glycolic and lactic acid. It gently exfoliates and renews rough and bumpy skin with pumice buffing beads that don't cause irritation.
Anua Heartleaf + Vitamin E pore-clearing cleansing oil gently cleanses with its lightweight formula but is tough on gunk and heavy-handed on impurities in one go. Reviewers rave about this sebum-reducing hero, noting its ability to yank blackheads out from cheeks and the nose once it emulsifies with water and is massaged into the skin. The result? A clear, glowing complexion that feels soft and soothed with not a lot of effort.
L'Oreal Age Perfect Midnight Cream renews cells and repairs the skin's natural barrier while you sleep, with its lightweight, antioxidant-infused moisturizer. Reviewers say they've noticed a visible difference in their skin's texture and fine lines after consistent nightly use.
Promising review: "I am on my third jar of this lovely night cream. A jar lasts about 6 weeks with nightly use. It accelerates cell turnover but doesn't beat up my skin's moisture barrier like similar products have in the past. It is weightless but keeps my skin moist and supple through the night. The consistency is pudding-like. The fragrance is pleasant, mild, and fades quickly. I'm most pleased that this product doesn't irritate my very sensitive eyes at all. On especially dry days, I dab a tiny bit extra under my eyes, and it plumps the area nicely. The price is very reasonable for the quantity and quality of the product. The jar is beautiful and can be repurposed to hold small treasures or be recycled." —MamalehPrice: $36.99
Mighty Patch hydrocolloid pimple patches work to absorb pus and shrink zits ~head on~ without you needing to do any extra work (or popping!). Since adult acne is a thing *sigh*, these are great to prevent picking and, according to one of our editors, are an effective treatment to help avoid scarring and hyperpigmentation.
Nudestix Nudies Matte Lux All Over Face Blush delivers a buttery-soft, peachy flush that you can use as an eyeshadow, blush, or lipstick. It's designed with a built-in brush, so you can take this vitamin-E-enriched, multitasking marvel on the go for first applications and end-of-day touch-ups. No extra tools or products needed.
Promising review: "Blush is not an integral part of my routine, so being able to keep this in my bag to brighten up my cheeks when I need to is great. Obviously purchased it because I can apply it, keep my hands clean, and not have to carry around an additional brush or Beautyblender." —ViPrice: $35 (available in five shades)
Curlsmith Hold Me Softly Style Balm offers a lightweight curl-enhancing formula that — ta-daaa — gives tresses some oomph without the crunch. Think: frizz control paired with soft definition; best applied to wet, sectioned-off hair that you can wrap and now shape with ease.
Promising review: "I hope they never discontinue this!!! I use this generously under my gel on wash days (on very wet hair), and it smooths and softens my coarse, low-porosity hair like a dream! I also love to use this to dry refresh my curls on days 2–4, and it's amazing at smoothing down my frizz! It's so lightweight and I love that it dries down super soft :-)" —KPrice: $28+ (available in two sizes)
Londontown Kur Illuminating Nail Concealer coats your nails in an Insta-worthy finish that brightens and neutralizes the look of discoloration. Available in several subtle shades, you can achieve that perfectly chic, no-mani mani in minutes. I mean, Hailey Bieber could never...
Benefit Cosmetics Porefessional Super Setter spray secures makeup with a lightweight, waterproof mist that lasts up to 16 hours *with* the added benefit of blurring pores for a satin-soft complexion.
I can attest that Benefit's The Porefessional Setting Spray lives up to the hype. It gently mists a light (but totally effective) airbrush quality over my skin that no other setting spray has ever done for me before. It blurs texture and uneven tone to leave my makeup pretty much looking — if you can believe it — flawless. I am, hands down, a true fan and will definitely be keeping this in my beauty arsenal for all makeup application days from here on out.Promising review: "I love this setting spray. My friend suggested it and now I've been using it for a few years and it is just so good. It keeps makeup intact for hours while also giving me a hydrated feel. It's very lightweight and sometimes I just spray it on throughout the day to make my makeup look more glowy." —IrisPrice: $16 (also available in full size $35)
Clinique Pop Lip + Cheek Oil in Black Honey dishes out the viral glossy look in a multipurpose formula that saves you time (and money). Ever dreamed of extending the universally complementary hue beyond your lips? Now you can color match your cheeks with the same wash, giving your skin a naturally-flushed look in a pinch. And don't fret, reviewers note that this dries down and doesn't feel sticky.
Promising review: "Didn't know my cheeks needed this. I have never been a big fan of using lip oils in my cheeks, but I tried this and wow, do I love it. It gives me a dewy glow that lasts all day without clogging pores or anything. My cheeks stay on the dry side, and this has been a total game-changer. It has become a must-have for my daily routine." —MelPrice: $27 (available in two shades)
La Roche-Posay Face Wash Cleanser gets you your money's worth since reviewers say its foaming technology goes a LONG way (and just look at the size of it!). Plus, its gentle formula works wonders to remove makeup, excess oil, and impurities, all while leaving your precious sensitive skin with its natural layer. This is now a strip-free zone!
Promising review: "I've been using this cleanser for about two years now, and it's treated me great. It makes my face feel so smooth, and it does a good job of clearing up my breakouts. I've put several people on to this product, and they seem to like it too. I also feel like the price is unbeatable. I've used CeraVe facial washes and all of that, and none of them really seemed to do anything for my skin except this one." —BigLianPrice: $19.99
Curlsmith Multi-tasking Conditioner upgrades your hair-softening experience with a protein-packed formula that can be used in so many different ways, it's got my head spinning (in the best way possible). Apply it as a rinse-out, deep conditioner, or leave-in treatment to achieve your healthiest-looking, hair-commercial-flipping, frizz-free hair.
Blends of babassu, jojoba, and castor oils are there for your hair cuticles — while hemp seed and rice protein offer a plant-based alternative to animal keratin to strengthen strands.Promising review: "I purchased this product because my hair lacked protein. I've used it as a regular conditioner, deep conditioner and leave-in, and it works well for all three! I have 3B/3C hair, and I love using a little bit of it as a leave-in after wash day. It helps my hair remain defined and soft until my next wash." —ChardonnayPrice: $28+ (available in two sizes)
Live Tinted Glotion Mineral Sunscreen SPF 50 layers beautifully over prepped skin and offers lightweight coverage in a flexible shade that can even out your complexion (while still protecting your skin). You can expect a dewy glow that pairs well under concealer and foundation — or even while flying solo.
Live Tinted is a South Asian woman-owned beauty brand founded by beauty blogger and entrepreneur Deepica Mutyala. Her brand is built around diversity and inclusion, with phenomenal multitasking products that address skin concerns like hyperpigmentation. Just peep their top-selling color-correcting Huestick.I have an announcement to make: I've officially found my new holy grail in Live Tinted's Glotion. From the way it layers on top of my skincare to how it blends under my concealer and bronzer, this stuff means business. My skin feels hydrated and protected at the same time, and I've found it makes the perfect lightweight base for when I want to even out my skin tone without heavy makeup. The spout applicator is genius, allowing the product to trickle out easily across the skin. Plus, it rubs in seamlessly — unlike other mineral sunscreens you might have come across that leave behind a texture, cast, or weird-feeling film that pills. This does none of that. Something else I've noticed when I wear this? I receive a ton of compliments on the way my skin looks. So, needless to say, my obsession with this brand continues.Promising review: "I started using mineral sunscreen as my skin has become too sensitive to chemical ones. I tried various mineral sunscreens, and all left some type of white cast, too greasy, too heavy, pills under makeup, but not this one! It leaves a beautiful, glowy finish without looking greasy. It sits well under makeup, so I can't recommend it enough!" —AshPrice: $36 (available in two shades)
Peter Thomas Roth Ultimate 5 Solution Eye Cream features five benefits into its whipped, ultra-hydrating formula. Hyaluronic acid, vitamin C, ceramides, caffeine — oh my — all of which can help improve skin firmness, dark circles, puffiness, fine lines, and dryness if applied twice a day.
Promising review: "Extremely effective! I have always been a fan of Peter Thomas Roth, so I tried this eye cream. It outranks every other one I have tried, and I saw a change within a week!" —AudreyPrice: $38
Pür Silky Tint Creamy Multitasking Stick blends and melts into skin with a moisturizing, peptide-rich formula to deliver a sun-kissed glow that begs the question, "Who's that girl?!" Oh, it's just you and your new elevated makeup routine. Using the handy applicator, simply dab it on your lips, across your cheekbones and nose bridge, plus your brow bone for a unified, year-round, influencer-inspired flush.
Promising review: "The Pur 'You Go Pearl' multitasking stick is beautiful! The packaging makes it super easy to dispense the product and convenient to take on the go. The pearly color worked really well for my olive undertones. I use two methods for application, the first just my hands — I'll warm the product up on the back of my hand, then apply using my fingers to the high points of my cheeks and nose. The second — If I want to get a more precise application, I'll pick up the product with a brush and apply it to the inner corner of my eyes and brow bone. The product wears well and layers well both under and over powder. I'm interested in trying the more pink shade now! Highly recommend this!" —JasminePrice: $26 (available in six shades)
Batiste Dry Shampoo freshens up grease-ridden hair instantly — and as an added bonus, it also creates volume. Pro tip: Spritz this on your roots before bed and let it work the night shift on your oily locks for a serious time-saving solution.
Promising review: "I really love this dry shampoo. I have heard of this name brand for such a long time, but I always went with other dry shampoos. I smelled this in the store, and it smells so good, really fresh and light. I'm so glad I decided to buy this because it really gets the job done. It makes my second-day hair look like I washed it that day, and it looks, feels, and smells awesome. I have brown hair, and I also haven't noticed any white residue, which means it is absorbing up all the oil like it's supposed to. For the price and size of the can you get, you can't go wrong with getting this." —JennPrice: $12.49+ (available in two sizes)PS: It was also selected as our low-price point pick for the best dry shampoos.
Kiehl's Ultra Facial Cream perks up the skin's moisture barrier with its 4.5% squalene formula. Composed of a rich yet lightweight moisturizer, this can provide up to 72 hours of soothing hydration that absorbs into the skin without the greasy finish.
It's fragrance-free!This is the only moisturizer I trust to take care of dryness and irritation. I have hyper-sensitive, acne-prone skin. Once I apply this, it feels like a breath of fresh air is hitting my face in that it soothes any redness, delivers instant hydration, and doesn't feel greasy. I opt to use this at night as my final step in my routine, and, without fail, I wake up with my skin looking smooth and (still) feeling moisturized.Promising review: "I have combination skin that is both dry, oily, and sensitive in certain areas on my face. I'm so glad I made the purchase and tried it out. I use this product religiously and have seen so much improvement!" —AchanPrice: $26+ (available in four sizes and also in a refill)
Bumble and Bumble Invisible Oil Heat and UV Protector primes parched locks for initial post-shower styling *and* day two RE-styling. This frizz-fighting, leave-in formula detangles and shields each strand from sun rays and hot air so roots and tips of different thicknesses and textures can all receive a spritz wherever they require extra moisture.
Oh! This includes six featherlight oils, including coconut, macadamia, and argania kernel, and can be applied to both damp and dry hair for heat-styling protection or just protection from the drying effects of the sun. Promising review: "I am very picky about hair products, and this is my favorite leave-in conditioner! I have dry, damaged, thinning hair, so it's hard to find products that are very moisturizing but don't make my thinning hair greasy. This is the perfect balance. My hair detangles so easily with just a few sprays, and it protects my hair from heat damage as I blow-dry and straighten my hair. I will also use a little on my dry hair before straightening, and it doesn't weigh my hair down like every leave-in or heat protectant I've used. It smells great too. I tend to spray this into my hands and evenly distribute it through my hair. It truly is one of the best products out there, and trust me, I've tried a lot." —DenisePrice: $34
Winky Lux Flower Balm cleverly changes color with your skin's pH level. Taking the guesswork out of finding the perfect shade to match your complexion? Done, thanks to this rave-worthy lippy that even has a flower living inside of it.👀
Tarte Shape Tape Concealer camouflages dark circles, blemishes, and dark spots for long wear, crease-free coverage that never flakes. Because once this stuff is blended, it sticks to its plan of keeping your makeup looking on point.
RoC Vitamin C Brightening Serum for Dark Spots & Uneven Tone supplies the skin with not one, but two benefits: brightening and tightening. This noncomedogenic serum can help improve radiance and minimize dark spots *and* the appearance of fine lines with peptides that assist with the loss of skin elasticity.
Promising review: "This is the second time I have purchased this, and I love how it brightens my skin and removes dark areas. I have used other products twice as pricey and never got results like I do with this. Great for sensitive skin, too!" —MkMeLaughPrice: $34.99

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Buzz Feed

18 hours ago

• Buzz Feed

30 Summer Products You Should Just Buy Now

An Ostrich 3-in-1 beach chair tricked out with padded backing and a padded footrest for ultimate comfort, no matter how you choose to lounge. The best feature? The padded face hole and arm holes make it easy to read or be on your phone while lounging and tanning on your stomach! Or, a waterproof and portable inflatable lounger if you want a seating option that's easy to carry to and from the beach and easy to set up. Just whisk it in the air, let the wind fill it up, and BOOM. Instant lounger and instant relaxation, just like that. A set of sunscreen reminder stickers that'll tell you when it's time to reapply, because PSA, one application at the start of the day is not enough to prevent sunburn. Plus, they last up to 12 hours and are even waterproof! Some reusable water balloons because you love a good water balloon fight, but the thought of picking up all those tiny pieces afterwards is a total chore. These eco-friendly, biodegradable, and chemical-free water balloons are easy to refill and don't leave you with the usual sting of traditional water balloons. A cool tool called the "Bug Bite Thing" that's designed to suck out the painful and itch-inducing irritant that those buggers left you with. This helps to reduce swelling and redness *and* it's super easy to pack when you're on the go! And, a pack of reusable mosquito repellent bracelets so you can enjoy the nice weather without getting eaten alive by all the bugs who also decided to be out and about this summer. These help keep them away using essential oils like lemongrass and citronella, and are way better than stinky-smelling sprays that also leave you feeling sticky. The ✨Limited Edition✨ Sol De Janeiro Summer Body Mists that'll serve as your signature scents all summer long. With delicious warm, fruity, and floral notes, this will have people telling you that you smell oh-so-good. A duo of E.l.f.'s Squeeze Me Lip Balms in mango and watermelon scents, because what's more summer than lippies in everyone's favorite juicy summer fruits? These leave your lips with a sheer tint of color and feeling ultra hydrated thanks to the hyaluronic acid. A pack of unscented antiperspirant wipes since you're someone who tends to get a little sweaty, and the sweat stains on your shirt show it as clear as day. Whether you apply these on your armpits, chest, or hands, these will help you get through the day feeling dry and not sweating like a sinner in church. And, a pack of underarm shields that'll give you an extra layer of protection between your pits that like to perspire and the shirt you don't want ruined with sweat stains. They can also help stop odors, ensuring you don't *smell* like sweat either! A set of cup holders to keep your favorite beach bevs secure while you soak up the sun. No need to dig a hole for your soda can, only for sand to get kicked into it, when these holders keep your drinks lifted and sturdy on uneven surfaces. A set of cooling towels because the warm weather temps can sometimes have you feeling like 🥵 🥵 🥵. Just put it under water, wring it out, and you've got yourself an instant chill towel. Reviewers in hot climates swear by these and say they are a must-have. A BrüMate insulated can cooler that will keep your ice-cold drinks ~actually~ cold even on the hottest of days. If you're a slow sipper, you'll definitely appreciate how you can just sit back, sip, and relax at your own leisurely pace. A weatherproof outdoor Wi-Fi extender since you're tired of your typical work-from-home cave (aka your office) and want to enjoy some fresh air while you work. This easily mounts onto a pole or a wall and still lets you Slack, e-mail, and "circle back" as normal. A Solar Buddies sunscreen applicator designed for hassle-free application for kids (and some stubborn know who you are) to put on their UV protection during sunny beach days. The refillable applicator allows you to choose your favorite sunscreen for your skin type, and the rollerball glides on your body for even application. And, an after-sun body lotion since after-sun care is just as important as pre-sun exposure care. This will help rehydrate and moisturize your skin, leaving it feeling silky smooth and smelling like a coconut dream. Plus, a cut-to-size aloe wrap in case you get a little sunburnt. The aloe vera, vitamin E, and green tea in each gel soothes the skin, reduces redness, and provides moisture. Slap this on a sunburn and feel like you're getting a cool, hydrating hug for your skin. A mini portable fan that'll keep you cool as a cucumber while you're out and about doing all your fave warm weather shenanigans. You can use it handheld, wear it as a necklace, or sit it up right. A major plus? This little guy is also a portable charger, so it'll basically be your summer lifesaver. Or, a neck fan if you want to go hands-free and enjoy the nice breeze without even lifting a finger. This has three adjustable speeds to choose from, and the LED screen on the side lets you know how much charge you've got left. Plus, reviewers say it's super comfy and lightweight! A pair of sockless shoe liners because you don't always want to wear socks in the summer if you don't have to, but also don't want to deal with stinky, sweaty feet. Enter these washable and absorbent shoe liners that will solve all your woes! An adjustable mister that'll be a lifesaver for those hot days that seem unbearable because of the scorching temps and humid air. This easily attaches to your standard garden hose and will come in super handy while you tan on your deck or just need a nice, misty cool down. A sand-removal bag, a talc-free and reef-friendly way of removing all that annoying sand on your body that'll be a must-have in your beach bag this summer. Rub it on your body to remove sand with ease! (No, it's not magic. Inside the bag is a powder that, when rubbed on your body, quickly absorbs moisture, making it easier to brush off the sand.) A six-speed oscillating tower fan, great for those who don't have an AC unit or those who don't want their AC bill to eat away at their paycheck. This will seriously cool you off since, at its highest speed, it can move air up to 29 feet away! Yes...29 feet! If that's not ~cool~, then IDK what is. A sand-free beach blanket so you can have some fun in the sun without bringing it back home with you and finding sand all over your house for the next three days. This packs up small, but is able to fit four adults comfortably!! A set of reusable waterproof silicone Nippies that come in so clutch for those days you don't want to wear a bra (which is usually every day, but most definitely true during the hot and sweaty days of summer). These can stay on for up to 12 hours and work great under a cute summer tank or strapless sundress! A waterproof zippered pouch to store all your beach day necessities like sunscreen, a hairbrush, sunglasses, and pretty much anything else. It's got a super cute design similar to that of the Stoney Clover Lane bags and acts as a great toiletry bag too if you're going on a summer vacay. A beach bag featuring a mesh design to filter out sand, regular pockets and waterproof pockets, a towel strap, AND an insulated bottom compartment that can keep fresh snacks or up to 12 cans of drinks cold. This bag is really doing the most, but you'll be so glad that it is. An easy breezy, reviewer-beloved straw fedora boasting UPF 50 protection and bringing a chic vibe to any outfit. It's got a hidden adjustable strap for ensuring an extra comfy fit all day or to make sure it doesn't go flying when a gust of wind hits ya out of nowhere. A rolling pool organizer bin so all those noodles, floaties, and balls can have a designated place to live besides being scattered around the backyard. There are extra pockets for smaller items, and the mesh helps keep your pool accessories from getting all gross with mildew. An umbrella light that ensures you and the besties can still enjoy the outdoors even when it's way past sunset. This easily attaches to the pole of the umbrella and has three brightness modes to choose from. Now that you've got everything you'll need this summer, you can just sit back, relax, and chill all summer long! Reviews for this post have been edited for length and/or clarity.

Business Wire

5 days ago

• Business Wire

e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. is partnering with Hello Sunshine for the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. Share e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the pressure of having everything all figured out. As Sunnie's partner, e.l.f. is proud to support the Reese Witherspoon-founded Hello Sunshine in building a highly inclusive online and offline experience that champions curiosity, celebration and connection. Sunnie offers a safe space for young women to nurture themselves and one another on their own terms. It's a movement rooted in a belief that confidence is a muscle, community is a fuel and joy is a form of rebellion. Witherspoon and e.l.f. Beauty Chief Marketing Officer Kory Marchisotto are to appear together today at the Cannes Lions International Festival of Creativity in Cannes, France, for a conversation called 'Joy Is Rebellion: Hello Sunshine and Gen Z Rewrite the Narrative.' 'At e.l.f., we use our platform to create pathways for growth for the next generations. Our stars align with Sunnie's mission to help young women star in their own stories,' said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. 'We are joining forces to create cultural change and give rising stars what they've been missing to reach their highest potential: tools, support and space to shine.' To ground the platform in real insights, Sunnie commissioned a research report in partnership with Etre and Ypulse – The Gen Z Rewrite – surveying 1,000 girls ages 13-18. Sunnie is a direct response to the learnings, prioritizing a content, community and experiential platform designed to deliver the positivity, inclusivity and accessibility these young women need versus performative marketing. The data found that 92% of 13- to 18-year-olds appreciate brands that encourage them to define success in their own way. 'We couldn't be more proud to have e.l.f. as a foundational partner in bringing Sunnie to life,' said Hello Sunshine's Head of Direct-to-Consumer, Maureen Polo. 'Sunnie is built to fuel connection, creativity, and confidence—and e.l.f.'s fearless approach to disrupting norms and celebrating self-expression makes them an ideal partner in this mission. Together, we're creating a cultural force that meets young women where they are and empowers them to shine on their own terms.' As a foundational partner, e.l.f. is supporting Hello Sunshine as it creates a multifaceted content engine across platforms, including: Emotional wellness and identity Storytelling and shared experience Real-life tools - delivered playfully Self-expression and style discovery A highlight to support self-expression and empowerment is a feature called color e.l.f.-nalysis, a beauty-meets-identity tool featured in Sunnie's newsletter and on Pinterest that helps users discover their 'color season' and own their personal aesthetic. About e.l.f. Beauty e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. About Hello Sunshine Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business.

Buzz Feed

11-06-2025

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51 Cheaper Versions Of Popular Products

A polar bear hydrating eye stick to cool and smooth, which helps lessen dark circles. Just keep it in the fridge and roll it under your eyes before you head out — a perfect quick de-puff remedy so your face can feel snatched! Plus, it's a much more budget-friendly alternative to that other TikTok-famous option from Tula. A set of affordable wireless Bluetooth earbuds that'll stay in no matter how intense your solo dance party gets. These are completely waterproof (reviewers have even worn them in the shower with no complaints!), have a built-in mic for taking hands-free calls, and come with different silicone covers to find your best fit. An affordable longline sports bra made from a very soft, stretchy material that's pretty similar to the Lulu Align tank. It's quickly become a staple in a ton of reviewers' wardrobes, and many say they don't even wear a bra with this because of the supportive padding. It's so good, people are snagging it in different colors — and you'll probably want to as well. 😉 A luxury-scented candle beloved by reviewers for how well it fills a space with its incredible aroma and they say you can even smell it while it's not lit! This jasmine, oud, and sandalwood blend is definitely a reviewer fave, but there are sooo many amazing scents to choose from — it's almost impossible to *not* find one (or several) that match your preference. E.l.f.'s moisturizing "Squeeze Me" lip balm because you deserve to serve "I just have naturally glossy, perfect lips" on the daily without dropping $20 on the Laneige lip balm. It's made with hyaluronic acid for extra moisture, tinted for a little color, and flavored as a touch of fun for your inner child. A pair of ~Dreamlux~ leggings made with a stretchy, buttery-soft fabric reviewers compare the quality to Lululemon's Align! If you've been looking for affordable, dependable leggings you can comfortably wear to the gym, running errands, and relaxing at home, then your search is over! Plus, a pair of popular cross-waist leggings that are lightweight, buttery soft, and stretchy — just like the Aerie ones, but without the Aerie price. These went viral for being an elevated version of the classic yoga pant thanks to the cute slits at the bottom and, of course, the iconic V-shaped waistband with a hidden pocket. A ridiculously comfortable oversize hoodie you might as well call your second skin, considering you'll never want to take it off. Reviewers love how it's warm without feeling stuffy and compare the quality to brands like Aritzia and Skims. A set of teeth whitening strips if you want a noticeably brighter smile without shelling out Crest-level cash. These enamel-safe strips are easy to use, don't slip around, and actually stay put while you go about your business. Those years of coffee and tea stains don't stand a chance! A three-pack of vintage-inspired polarized sunglasses because you probably don't want to bring your actual Ray-Bans to a concert and risk losing them. These are the perfect alternative for anyone who lives a "I forgot my sunnies" lifestyle because you can always have a back up pair in your car or bag. E.l.f's brand new Lash XTNDR Tubing Mascara that wraps each individual lash in tiny, lightweight "tubes" (hence the name) made of flexible polymers for maximum length and volume. And the real magic happens when you remove it: Instead of smudging or smearing, these tubes cleanly come off with just a little warm water and gentle wiping — so NO raccoon eyes! A bottle of sulfate-free biotin shampoo with over 36,000 5-star ratings? 🤩 Yes, please. And for under $15 — a total steal. The star ingredient, biotin, can help make your hair look fuller, while rosemary and coconut oils swoop in to nourish and moisturize your scalp. CeraVe's resurfacing retinol serum that works like a charm to tackle pesky dark spots, fine lines, and uneven texture. It gently helps renew your skin while keeping things smooth and hydrated, thanks to ceramides and soothing ingredients that help keep irritation at bay. And some reviewers even prefer it over pricier versions (like the $92 Murad Retinol Serum)! A ~weightless~ liquid cream blush for people who are going for the soft, dewy lewk but aren't ready to drop $25 on the Rare Beauty blush. This one stands out for its rich pigmentation and smooth blendability, made even easier with the built-in sponge applicator. Definitely a compliment earner! A seamless shapewear bodysuit because Skims can be pretty pricey and this one comes impressively close to the OG in both quality and fit — all without making your wallet weep. It's made from thick, supportive fabric with four-way stretch and offers just the right amount of compression without feeling restrictive. A set of luxury hotel bed sheets made from a super soft, moisture-wicking microfiber fabric that usually goes for hundreds of dollars. They also have a wonderful cooling effect (that I'm sure the contestants of Single's Inferno would've loved to have in their tents). But, seriously, only get these if you can fight the temptation to stay in bed all day. And a breathable, moisture-wicking waffle weave blanket for hot sleepers who still want to snuggle up under a blanket without overheating. It's ridiculously soft and has a cooling effect that will make it your go-to blanket during the warmer months. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm to literally melts away every trace of makeup (yes, even waterproof mascara!) without stripping your skin. It's packed with skin-loving ingredients like hyaluronic acid and ceramides to help leave your face feeling soft, hydrated, and so smooth — and reviewers with sensitive skin give it their seal of approval! A bottle of Elizavecca Hair Treatment that takes just 5 to 20 minutes to bring your hair back to life. Your strands will feel softer and look glossier thanks to ingredients like ceramide 3 and protein extracts. Reviewers rave about how well it repairs damaged hair, and it's tough to find another mask this effective at such an affordable price. Olaplex doesn't stand a chance. A Cosori gooseneck electric kettle to make brewing the perfect cup of coffee or tea easier. This thing is fancy with five temperature presets to get the perfect amount of warmth for each drink — so you don't have to burn your tongue or wait for your drink to cool down. *And* it has a "hold temp" function that keeps water warm for up to an hour (no more re-boiling) and an automatic shutoff (no more screeching kettles). A Revlon one-step hair dryer and volumizer so you can easily achieve a salon-level blowout right at home without splurging on the Dyson Airwrap. It works on most hair types and textures and gets your hair camera ready in half the time since it simultaneously dries and styles. The amazing results do not match the minimal effort. Marc Anthony "Grow Long" Leave-In Conditioner Spray for detangling while strengthening and nourishing your locks so they can grow to be as long as Rapunzel's. Why bother with several products when you can get everything you need in one spray (complete with biotin, vitamin E, caffeine, and ginseng) instead? An eye cream made with vitamins C + E, rosehip seed oil, and hibiscus extract to help naturally brighten and firm sensitive under-eye skin. It can help reduce dark circles and puffy eyes so you can feel more refreshed. And reviewers love how it doesn't leave behind a greasy residue! A pair of lightweight legging-style joggers for when the Lululemon Align ones are simply out of your budget, because reviewers find these to be remarkably similar. And just like the Lulu ones, these are made from a soft, stretchy, breathable material and have a wide waistband for maximum comfort. You can wear them to work out, run errands, or just lounge in! A bottle of Nyx setting spray if you're tired of your makeup sliding off halfway through the day. One quick spritz, and this magic mist locks in your look for up to 16 hours with zero shine (just like the beloved Urban Decay setting spray), except this one will leave you with extra funds for a sweet treat. An adorable, roomy duffel bag with quite the resume. It's durable and water-resistant; plus, it has long handles to easily lug it around, a side panel to hook it onto a suitcase, and compartments to keep your wet/dirty clothes separate from your clean ones — check, check, check, and check. It's comparable to the Herschel's duffel, but ya know, is waaay more affordable. A waffle weave "shacket" that's just as stylish as the one from American Eagle. It's lightweight enough for easy layering, but warm enough to keep the chill off during those breezy beach nights or casual evening hangouts. A trio of lip sleeping masks because they essentially do the same thing as the Laneige one (providing deep hydration and nourishment) but for waaay less money *and* you get THREE of them! It's primarily an overnight treatment, but it can also be used as a lip balm throughout the day — so you're getting some serious bang for the little buck you spent. Peach Slices Acne Spot Dots to suck the gunk out of your pimples and keep you from picking at them. Just stick one of these hydrocolloid patches on a pimple before bed, and by morning, it'll be flatter, calmer, and way less angry. Plus, each pack comes with *three* different sizes to match whatever size of pimple you're dealing with unlike pricier brands. Thank Me Later Eyeshadow Base so your smoky eye doesn't go from beautifully blended to smudged after an hour. Now you can bat your eyes as much as you want without worrying about creasing or having spent way too much on the Two Faced version! A set of satin pillowcases that'll have you smiling in your sleep knowing how much you saved getting these instead of dropping over $50 on a single Blissy pillowcase. These create less friction on your hair compared to cotton pillowcases, which helps reduce frizz and breakage; plus, the satin just feels so soft and cool on your skin. A très chic Lululemon-inspired mini belted pack to keep all your daily essentials close by and easily accessible. Don't let its size fool you; this little guy can hold a lot — wallet, phone, earbuds, keys, those all-important snacks — all while keeping you hands-free. Pure Instinct Roll-On infused with pheromones and a soft, musky-sweet scent that reviewers say is just like it's pricier counterpart, Basic Instinct. Just roll a little on your pulse points and let the compliments roll in. A set of elegant cylindrical wineglasses to make drinking any beverage feel like you're celebrating something — and TBH, finding an affordable Crate & Barrel alternative IS cause for celebration. An long-sleeve shirt made with a super soft fabric that has just the right amount of stretch and thickness. Reviewers even compare the quality to Skims, which definitely sets it above all those other plain long sleeves. A sleeveless halter bodysuit so you don't have to splurge on one from Zara or Skims. This versatile piece goes with everything, and I mean everything: shorts, skirts, jeans, sweatpants, leggings, you name it. And it's slightly compressive (similar to shapewear), but without being too restrictive! Honestly, you might just want to stock up on a few colors now. Maybelline's Total Temptation Eyebrow Definer Pencil you'll end up wanting to buy in bulk and you actually can since it's nowhere near as pricey as the Anastasia Beverly Hills' Brow Wiz. The teardrop-shaped tip makes it super easy to shape and fill, while the built-in spoolie blends everything out for that soft, naturally fluffy brow look. A popular set of makeup sponges for perfectly blended foundation, concealer, and any other base makeup. They're super fluffy and bouncy, with many reviewers actually preferring these to the OG Beauty Blender. And honestly, who can blame them? With how well they get the job done and at such an affordable price, they're a total game changer for your makeup routine. A pair of beloved stretchy faux-leather leggings that'll get you the chic leather pant look without the stuffy, constricting feeling. They can be styled with T-shirts and boots for an elevated casual vibe, or a fancy top with heels for going out! A 24/7 interactive Petcube pet camera so you can literally see what your furry friend gets up to when you're not around, complete with a wide-angle view and night vision. And thanks to the two-way audio, you can even check in and tell them they're a good boy (in case they forgot since you told them this morning). If you know what a Furbo is, this is kind of similar — but way more affordable! A lightweight E.l.f.'s Poreless Putty Primer to help minimize the appearance of pores and blemishes — it's like an IRL Facetune smoothing tool (and an amazing alternative for the Tatcha Silk Primer). Reviewers say it helps their makeup look more even and their skin smoother! A slightly cropped half-zip pullover so you can feel cozy and look put together. Reviewers say it's thick and warm, which makes it perfect for chilly summer nights. Plus, the very similar Lululemon one is about three times as much — and we both know you could use that money elsewhere. A six-piece set of high-performance matte lipsticks that'll stay put through eating, drinking, and everything in between, delivering gorgeous color that lasts. As one reviewer put it: "This functions just like the high-priced lip colors you can find at high-end stores and makes it affordable for all!" A pair of gold-plated, hypoallergenic minimalist teardrop earrings you can wear with any 'fit for any occasion — not many accessories can look as equally amazing with a shirt and jeans as they do with a floor-length gown, but these pull it off! They might look similar to the Bottega Veneta ones, but thankfully, they're *much* cheaper. E.l.f. Power Grip Primer that'll have your makeup sticking to your face like its life depends on it. It's infused with hyaluronic acid to keep your skin feeling hydrated and looking plump (just like the Milk's Hydro Grip primer, but for half the price!). Just apply it, wait a quick 30 seconds, and watch as your foundation goes on smoother and lasts way longer than it ever has before. A fuzzy loungewear set so you can relax in style. The matching top, bottoms, and cardigan also make for a cute outfit you can run errands in. Reviewers say the material is soft and stretchy, making it very comfortable. Thank goodness this set is so affordable; otherwise, you'd have to spend over $140 on the Skims version! An extreme-hold Nyx eyebrow gel that'll ensure your brows stay sleek and sculpted from dawn 'til dusk! The wand applicator effortlessly tames your brows and provides a strong hold without any sticky residue. It's ideal for all brow types and perfect for creating anything from bold, defined arches to a natural, groomed look. A dark spot-removing soap bar packed with kojic acid, turmeric, retinol, collagen, and vitamin C — aka the dream team for fading dark spots, evening skin tone, and giving your complexion that ✨lit-from-within✨ vibe. It lathers up nicely, smells great, and is gentle enough for everyday use on your face, underarms, inner thighs, and more. Bonus: This is a way more affordable option than those high-end dark spot treatments out there. A pair of cozy pull-on cushioned boots to keep your feet nice and toasty. These have a soft faux fur lining and memory foam insoles, and reviewers say they are comparable to their Ugg counterparts (which are over $140) in look and comfort. Cushionaire slides that you don't have to break in (I'm looking at you, Birkenstocks) — the flexible cork footbed and cushioned insole means that they are comfortable right out of the box! But if you don't believe me, look at the over 50,000 5-star over 1,000 reviews comparing the support to Birks. L'Oreal's True Match Lumi Glotion so you can glow like a beautiful sunset without spending three times as much on Drunk Elephant's D-Bronzi Drops. This adds a lightweight tint that creates a natural dewy look, perfect for mixing with your favorite moisturizer or layering with foundation!