Catalina Ramirez joins ITV Studios as VP Sales, US and Latin America
Catalina Ramirez, has joined ITV Studios as VP Sales US and Latin America. Formerly Co-Head of Propagate International, Catalina will report to SVP Sales US and Latin America, Rob Kaplan.
In her new role, Catalina will lead on sales of ITV Studio's burgeoning 95,000 hour catalogue to the Latin American region and support all US sales initiatives. She will provide strategic input to maximise market potential while cultivating relationships with clients across TV, Cable, FAST, SVOD, AVOD, TVOD and Home Entertainment. In line with the broad diversity of ITV Studios' slate, for the Lat Am region Catalina will be selling everything from the upcoming season The Voice USA (NBC) featuring Mega Mentors LeAnn Rimes and Sheryl Crow, as well as the no.1 US reality show across all streaming platforms in 2024, Love Island USA (Peacock); to premium scripted shows such as Future Shack Entertainment's Good Cop, Bad Cop (The CW, ROKU & Stan) and Murder in a Small Town (FOX), to Mammoth Screen's stars studded The Forsytes (PBS and Channel 5).
Katie Buchanan, EVP Sale Americas, ITV Studios said 'We're absolutely thrilled to have Catalina on board our Americas team. She brings incredible content experience and a talent for the complex deal-making required of a team like ours as the way viewers consume content continues to evolve. With her addition to the team we look forward to proactively pursuing all the opportunities for our high quality shows in these vibrant markets.'
Catalina Ramirez said 'I'm thrilled to join ITV Studios, a company known not only for its outstanding content, but for consistently setting trends and pushing the industry forward. With its truly global footprint and world-class catalogue, it's an honor to work with such a talented team and help bring this incredible slate to audiences across the US and Latin America.'
In her role as Co-Head of International at Propagate Content, Catalina oversaw worldwide sales and distribution of Propagate's original content as well as third-party catalogues from FOX and Showtime. This included successful shows and formats such as Jane The Virgin, The Masked Singer, the HBO documentary LFG and the Hulu docu-series Hillary. She also supervised production efforts for the Propagate's Spanish-speaking content label across broadcast and streaming, managing film and TV projects from development and financing through sales and distribution.
Prior to this Catalina was Global Sales Manager at Gunpowder & Sky overseeing the Film and TV Licensing sales team. From 2015 - 2019, she was International Sales manager at Magnolia Pictures maintaining sales relationships with key film buyers, and spearheading efforts across Asia. Catalina has worked on several award-winning projects including as an Associate Producer on the EmmyⓇ Award-winning In Her Hands for Netflix, produced with Chelsea and Hillary Clinton.
[Ends]
Notes to editors:
ITV Studios is a creator, producer and distributor of world-leading programmes that people can't get enough of. We connect millions of people every day and shape and reflect the world they live in, we are More Than TV.
ITV Studios is home to some of the best creative minds, crafting over 6,700 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 95,000+ hours to broadcasters and platforms around the world.
ITV Studios has 160+ owned and operated channels in the social space delivering over 10bn views in 2024, as well as 20 FAST channels on 100+ channel feeds globally. It launched a new label, Zoo 55 dedicated to expanding its digital and gaming activity, in January 2025. ITV Studios is part of ITV PLC, which includes the UK's largest commercial broadcaster ITV and the ad-funded, free streaming home for ITV, ITVX.
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