The 34 Top Spring 2025 Makeup Launches

Sisley Paris Cloud Color
A new season is a good excuse to refresh your makeup bag. While there are always classics like new mascaras, blushes and bases, spring 2025 makeup is all about lips. The category is flooded with new hybrid options that straddle the line between skincare and makeup. Think lip masks that deliver color too, lipgloss and lip oil combos and balms that go beyond nourishment with mega-watt shine and color. These are the best new makeup launches for spring 2025.
YSL Loveshine Plumping Lip Oil Gloss
Think big—a bigger tube, a bigger wand and bigger lips. This plumping gloss delivers fuller looking lips with spicy ginger oil and hyaluronic acid to hydrate. Lips are left extra juicy, soft, smooth and a little shimmery. $40, yslbeautyus.com
Burberry Beyond Wear Setting & Refining Powder
Burberry Makeup makes its stateside return with its Beyond Wear collection that spans face, eye and lip products and pays homage to gabardine, the famous fabric of the Burberry trench coat. Trench Protect Technology is infused in every product to deliver antioxidant and antipollution ingredients that protect from weather while making it comfortable to wear. The Beyond Wear Setting & Refining Powder is a pressed powder that keeps skin matte for up to 24 hours and has a soft-focus effect to blur. Bamboo extract zaps excess oil and the light coverage is buildable; it can be worn solo or to lock in foundation. It comes in four flexible shades to cover all the bases. $58, nordstrom.com
Westman Atelier Sun Tone Bronzing Drops
No tan? No problem. Get beautifully bronzed sans any skin damage with this liquid bronzer that delivers just a tint of color. Born to be blended, it can be layered over makeup and has a hydrated matte finish without any shimmer. Available in four shades, it moisturizes too, with carrot oil and a prebiotic moisturizing complex. $58, westman-atelier.com
Sisley Paris Cloud Color
Whether you wear it on your lips or cheeks—or both for a monochromatic effect—this velvety mousse indeed feels like a cloud on skin. Go soft and subtle or build it up to a pop of bold color with all three shades with a matte powder finish: Tawny, a deep nude; Rosy, a fresh pink; and Berry, a raspberry. $66, sisley-paris.com
Valentino Puffer Gloss
If a lipgloss and a lip oil had a baby, it would be this new Valentino hybrid. Blending the best of both worlds, it features the proprietary Valentino Puffer Complex to immediately plump lips in all seven shades. Hyaluronic acid, ceramides and vitamin E provide major moisture. $38, valentino-beauty.us
Hermés Rouge Brilliant Silky Lipstick
Gregoris Pyrpylis, the creative director of Hermès Beauty, looked to the luster of the brand's famous silk scarves for inspiration for their latest lipstick. Each shade leaves a veil of shimmering color behind and the palette features beiges, reds and pinks that are all buildable from sheer to bold. Pierre Hardy, creative director of Hermès Beauty objects, designed the striking refillable tube. $77, hermes.com
Charlotte Tilbury Pillow Talk Beauty Soulmates Face Palette
The jewel-adorned heart-shaped palette is incredibly charming—and so is what's inside. There's a color correcting shade of the popular Airbrush Flawless Finish Setting Powder and a Pillow Talk Powder Blush. Available in two shades—a pink and a peach—it'll help you ace your base. Use the Airbrush Flawless Finish powder under the eyes and anywhere else you'd like to lift, brighten and color correct, then apply the blush to the apples of the cheeks up along the cheekbones. $52, charlottetilbury.com
Trinny London Trinity
Quite the jet-setter herself, Trinny knows the importance of multitasking beauty products that travel well. Trinity will be the MVP of your carry-on. The dual-ended stick has a glowy shade on one side and a complimentary creamy matte on the other and can be used on lips, eyes and cheeks. Easy as can be to apply, it blends and builds in three shades inspired by destinations that are close to Trinny: New York, Venice and Mustique. $46, trinnylondon.com
Tarte Cosmetics Shape Tape Concealer Stick
The absurdly popular concealer is now available in stick format, making it easy to take on-the-go. Its diamond-cut tip makes precise application a cinch. Available in 24 shades, it has medium coverage and a natural matte finish. Infused with a diamond powder to catches and reflect light, there's also hyaluronic acid to hydrate and avocado, shea and mango butters to smooth. $29, tartecosmetics.com
Lisa Eldridge The Burnt Umber Kitten Lash Mascara
Celebrity makeup artist Lisa Eldridge listened to her fans and created a brown version of her award-winning Kitten Lash Mascara. The long-wearing, smudge-proof, water-resistant formula is the same, but now in a rich, warm brown. The buildable formula can go from looking natural to majorly full lashes, courtesy of the brush's micro-bristles that coat every single lash. The nourishing formula is made with three soft waxes: Organic olive tree derived wax to condition and boost lash growth, carnauba wax to hold the curl and jojoba to soften. $36, lisaeldridge.com
Victoria Beckham Eye Wardrobe
Victoria Beckham recently introduced the Eye Wardrobe, an eyeshadow palette in an array of finishes, and now she's adding a new colorway with the Bordeaux Collection. Made up of four hues seen on the Autumn/Winter 2025 runway, the Eye Wardrobe is refillable. It's joined by Future Lash in Bordeaux, a lifting and conditioning mascara in matte burgundy, as well as the Satin Kajal Liner in Bordeaux, a rich matte burgundy waterproof kajal eyeliner. Wear them all together for a monochromatic moment. $75, victoriabeckhambeauty.com
Dibs Glowbounce Highlighter
Don't let the color fool you—it goes on very subtle, nearly clear, for a super shimmery highlighter that gives skin radiance. Formulated for the eyes and cheeks, it transforms from a powder to a cream and nourishes skin with mango, murumuru, tucuma and kokum butters. Nab the limited-edition product while you can! $28, dibsbeauty.com
Armani Beauty Vertigo Lift Mascara
Bring major length, drama and definition to your lashes without any clumping. The volumizing effects last for up to 24 hours, while arginine amino acids leaves lashes soft and flexible. $32, giorgioarmanibeauty-usa.com
Benefit Cosmetics HOOLA Wave Bronzing Balm
Benefit's OG Hoola Powder Bronzer has a had a cult following for years, and now it's available in a creamy balm version. Lightweight and buildable, the waterproof and sweatproof formula boasts 12 hours of wear, while jojoba oil, avocado oil and shea butter nourish skin. Apply all five shades with the matching Wavemaker Brush whose dense bristles are designed for the job. $35, benefitcosmetics.com
Estee Lauder Pure Color Melt-On Glosstick
Somewhere between a lipgloss and a lipstick, this innovative formula delivers the perks of both with major shine and color, plus a plumping effect. Available in eight shades with buildable sheer to medium coverage, each is formulated with 41% conditioning oils for major hydration. $38, esteelauder.com
Tower 28 GetSet Blur + Set Matte Powder Blush
Blending a setting powder with blush, this combo delivers color packed with pigment while blurring skin. Boasting 12-hour wear that won't fade, the clean formula in seven shades is also sweat-proof and helps zap excess shine. $22, tower28beauty.com
LAWLESS Forget the Filler Lip-Plumping Gloss
This lippie does it all: it plumps, adds shine, softens and hydrates. Clinically proven to deliver fuller-looking lips, it also smooths the appearance of lines. The new strawberry sugar collection comes in three shades: Strawberry Milkshake, a milky soft pink with a strawberry sugar flavor; Strawberry Popsicle, a sheer pink with a strawberry sugar flavor; and Strawberry Shortcake, a pearly pink with a strawberry sugar flavor. $26, lawlessbeauty.com
Anastasia Beverly Hills Smooth Blur Contour
It's fitting that 'smooth' is in the name of this contour stick that glides right on and blends like a dream. The gel-like, cream formula easily defines and sculpts, leaving subtle definition and a dewy finish. Available in four cool-toned shades, it's spiked with vitamin E to hydrate and provide comfortable wear. It can be worn solo or layered over makeup. $32, anastasiabeverlyhills.com
The Outset Lip Oasis Glossy Treatment
After The Outset Lip Oasis Glossy Treatment made a splash and sold out seven times, the clear lippie is expanding with three universal shades that deliver the same plumping perks and hydration, courtesy of shea butter, peptides, squalane and the brand's Hyaluroset Complex, their plant alternative to hyaluronic acid that smooths fine lines and wrinkles and boosts the skin barrier after two weeks. The three shades include Sun Kiss, a sheer orange red; Mirage, a sheer plum; and Dune, a sheer nude. $28, theoutset.com
Jones Road Just Enough Tinted Moisturizer
True to its name, this tinted moisturizer offers just enough coverage to even out skin tone and camouflage any redness. Light and breathable, the no makeup-makeup base comes in 16 shades and hydrates skin while safeguarding its moisture barrier. $44, jonesroadbeauty.com
Saie SuperSuede Baked Powder Blush
With the hand-whipped and baked formula that taps old Italian techniques, Saie takes blush to a new level. All six shades are long-wearing and breathable, plus infused with plant-derived squalane, hyaluronic acid and glycerin to hydrate. $28, saiehello.com
e.l.f. Glow Reviver Melting Lip Balm
Accurately named, these buttery tinted lip balms melt right in. Deliciously hydrating thanks to 2% shea butter, 5% mango butter, 3% cocoa butter and 1% hyaluronic acid blend, they glide right on. They come in six yummy scents: Vanilla Toffee, Blackberry Sorbet, Yummy Gummy, Strawberry Shortcake, Java Chip and Wild Cherry. $9, elfcosmetics.com
Hourglass Illusion Priming Moisturizer
Set the stage for makeup with this priming moisturizer that helps skin hold onto hydration while helping foundation stay put. The brand's Hyaluronic Rose Complex includes Damascus rosewater and 11 types of hyaluronic acid to nourish skin, as well as niacinamide, working to improve the appearance of skin texture and minimize pores, plus plump and firm. $58, hourglasscosmetics.com
YSE Beauty Like A Gloss Hydrating Lip Tint
A triple threat, this mask/balm/gloss hybrid feels delightfully buttery on lips. Deeply hydrating, the restorative formula includes antioxidant vitamin E, hyaluronic acid, shea butter, jojoba oil and coconut oil. All four universal shades—Life of the Party, a pale peach; Class Act, a warm berry; Fashionably Late, a rosy taupe; and Chief of Everything, a poppy red—have a gentle white tea scent. $30, ysebeauty.com
Rare Beauty Soft Pinch Matte Bouncy Blush
Get the best of both worlds with this cream-to-powder blush that melts onto skin and builds up like a cream but has the blurring effect of a powder. Water-, sweat- and humidity-resistant, it has impressive staying power and a natural matte finish in all seven shades. Cacao seed, pomegranate oil, papaya seed oil and rosehip oils keep skin moisturized so it doesn't settle into creases or crack. $27, rarebeauty.com
Cocokind Ceramide Lip Blur Balm
Get all the goodness of a lip balm—ceramides, glycerin and peptides hydrate, blur, plump and smooth fine lines—plus the shine and tint of a gloss. Designed with sensitive skin in mind, this lippie is free from fragrance, essential oils, flavor and other common irritants. Available in five sheer shades, including a clear, the clever cap has a built-in ring for charms. $12, cocokind.com
Thrive Causemetics Liquid Brow Lamination Lifting Brow Gel
Lamination Lock Technology puts brows in their place and keeps them there for 24 hours. The dual-sided brush separates and sculpts while the flake-free gel doesn't leave a white cast. $26, thrivecausemetics.com
IT Cosmetics Do IT All Radiant Concealer
True to the IT Cosmetics ethos, this concealer blends skincare with makeup, serving as a multivitamin serum while camouflaging all day sans creases or cracks. The click-and-pump wand makes for easy medium coverage anytime, anywhere. $30, itcosmetics.com
Clinique Even Better Clinical Vitamin Makeup SPF 45
Though foundation should never be a substitute for SPF, this foundation includes some to give your skin extra protection. Available in 28 flexible shades with light, buildable coverage, the vitamin-based formula with 4% vitamin B3 and five forms of vitamin C also safeguards skin from environmental aggressors, pollution and blue light. Made to last all day long, it's waterproof, sweat- and humidity-resistant and has a radiant finish. $48, clinique.com
Westman Atelier Baby Cheeks Powder Blush Duo
Two shades make this blush palette twice as nice. Each of the three carefully paired color combos can be used to define cheekbones and add dimension. Plant-based squalane makes the long-wear comfy, plus adds blendability. $75, westmanatelier.com
Iconic London Glow All Over Balm
Take this slim bronze solid oil stick with you on-the-go for a bronzed glow whenever you need it—it even has a built-in buffing brush on the other end. Super fine golden pearls give a gorgeous gleam while coconut, avocado and argan oils, plus squalane and vitamin E nourish skin and add radiance. $30, iconiclondoninc.com
Makeup By Mario Master Mascara
Mario Dedivanovic finally introduces his first mascara and it was worth the wait. Designed to deliver buildable volume and definition, the long-wear formula doesn't smudge and has an innovative conical brush to coat every lash without clumping. Bonus: Provitamin B5 and castor oil improve lash health. $28, makeupbymario.com
Polite Society Cabana Club Blurring Bronzer
Quite the twofer, this compact offers bronzing and blurring, leaving skin with a soft-focused, filtered effect. The demi-matte bronzer has self-blending pigments so you don't have to worry about streaks. The whipped, buttery texture feels weightless on skin and has buildable color. $34, ulta.com
Tarte Cosmetics Maracuja Juicy Melt Mask
A cross between a lip balm and a mask, you can swipe it on during the day or wear it overnight to pamper your pucker while you snooze. Made with 15 oils and 11 superfruits—including watermelon, goji and passionfruit—it glides right on with its custom lip scoop cushion tip and has a yummy salted caramel flavor. It comes in three shades, including clear. $27, tartecosmetics.com

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Beyoncé Shatters Her Own Record With Six-Night 'Cowboy Carter' Run At Tottenham Stadium In London

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Why Was Men's London Fashion Week Canceled This June 2025?

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With a focus on menswear, the showrooms will run from 26 June to 1 July 2025. And of course there will be menswear shows during the regular London Fashion Weeks every February and September. University of Westminster BA fashion graduation show, London, June 2025 The reaction from the London Fashion industry to the cancellation of London Men's Fashion Week this June has been mixed. Of course not all brands are being taken to Paris. And, as Ash Smith, Founder of Lobby PR suggests 'there's a real place to make a short summer schedule in London strategically useful for brands, being able to showcase mens (and increasingly women's pre) collections in a city with international media reach, before attention turns to Italy and Paris.' Coventry University shows at Graduate Fashion Week, London, June 2025 Paris showrooms aside, the future of menswear design in London and throughout the UK still seems bright judging from the prevalence of menswear in the fashion graduation shows last week who filled the LFW Mens gap. In fact, Nicola Hitchens, Graduate Fashion Foundation Director says that "this is the first time that Graduate Fashion Week has run a dedicated menswear show GFW | Mens to celebrate British menswear. We were sad to hear that the BFC decided to not go ahead with menswear this season as it's a fantastic opportunity to showcase talent from a less represented market in fashion.' Ms. Hitchens sees the importance of 'providing a platform for support emerging menswear designers whilst the fashion industry is going through a transitional period and we want to spotlight young talent as they enter the industry.' 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The End of Glitter?

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and cigarettes that are really perfumes. (Sorry D.A.R.E., but they're cool as hell.) Included in today's issue: Augustinus Bader, Bliss, Byredo, E.l.f. Skin, Eos, Fable & Mane, Glowbar, Hammer & Nails, Laneige, Maelove, Noyz, One/Size, Paula's Choice, Practical Alchemy, Redken, Remedy, Sisley Paris, Typology, Wella Professionals and butter yellow hair. But first… If you're a beauty historian, you certainly remember Burberry's epic 'glitter tears.' They happened in February of 2016, when makeup artist Wendy Rowe smeared the music festival staple on Vittoria Ceretti and He Cong. What a surprise, then, for Burberry to drop an actual music festival campaign in June 2025 with a glitter dress on Alexa Chung… and zero shiny stuff on her face. Of course, Chung doesn't need any glitter to shine — but according to most beauty companies today, neither do their products. As 'wellness,' 'aura,' and 'vibes' become ephemeral goals for TikTok stars and the fans who swipe through them, shoppers are craving glowy, dewy, pearlescent textures instead of the heavy metals they wore for the past decades. The switch is starkly clear at Urban Decay, a brand rooted in glam rock that has swapped its signature K.I.S.S.-y face shadow palettes for more controlled shimmers and even (gasp) mattes. The pop queen Lady Gaga was once a glitter factory; now the breakout hit of her Haus Beauty line is a Glassy Highlighter that glints with no glitz. Kylie Cosmetics' new Dewy Highlighter and Glossier's Futuredew Solid are similarly illuminating. Last week, Too Faced founder Jerrod Blandino's second act Polite Society debuted Highlight Society which vows 'no glitter!' in its 'glassy' formula. Even Lush's new Super Milk Glitter Mist has swapped razzle dazzle flakes for microscopic particles of borosilicate, creating an earthy glow you'd expect from Vermeer instead of Van Halen. (Sorry guys. Love you.) Makeup artist Isamaya Ffrench champions an unglittery, sweatier sort of sheen in her makeup looks lately, like the one shown here. (Isamaya Beauty) 'I think it's fun to look like you've been at the club sweating, packed on the dance floor,' said makeup artist Isamaya Ffrench, whose recent master class in New York City featured a 'swamp fairy' look with slick, colour-shifting lips that mimicked the blurry iridescence of a giant dragonfly. Ffrench admits she'll always love glitter, but she's also become fascinated with a different kind of shine: a gleaming exertion, the kind you can only get from a joyful night out — the kind that, less than five years ago, was still a life-threatening idea thanks to Covid. In 2018, National Geographic reported links between cosmetic glitter and ocean pollution, prompting brands like Bleach London and Ganni to embrace cellulose versions. But the environmental stigma still lingers, along with a suspicion among some makeup artists and creative directors that glitter doesn't really suit our current times. Trading sweaty, slick shine for man-made flakes of glitter is both a return to 'natural' beauty and an endorsement of getting back out into the messy, beautiful tangle of human interaction. The goal isn't to abandon sparkle entirely, but to refine it into something that feels more integral to the skin itself. Of course, like skinny jeans and winged eyeliner, glitter makeup can't truly die. Addison Rae recently covered her body in it for her Spotify album release concert in New York to great effect. But culture moves trends, and trends move products, and this summer, Charli XCX and Troye Sivan aren't the only ones on a Sweat tour. Makeup formulators are, too. What else is new… Skincare On June 8, E.l.f. Skin said it's okay to be a Clean Freak. That's when the brand dropped its new $10 cleanser (called, yes, Clean Freak) with hyaluronic acid and a gel-to-foam texture. Dear men: I promise that getting a manicure or pedicure will not make you any less of a man. It's fine! Enjoy! Still, bro-geared salons like Hammer & Nails are thriving. On June 6, the 'grooming center for guys' announced its 50th brick and mortar location, with expectations to open 50 more by December of 2026, according to CEO Aaron Meyers. The franchise counts UFC fighter Urijah Faber as an investor, so if anyone makes fun of you for getting a man-icure, just tell him so he can beat down those bullies. Welcome to the world, Practical Alchemy! The personal care brand created by former IMG executive Doris A. Wong launched on June 10 with two key products: $48 cleansing wipes with SPF and aloe, and $20 clear pimple patches. Glowbar is going from spa treatments to at-home scrubs. On June 10, the skincare franchise famous for its 30-minute facial debuted its first-ever product, the Expert Cleanser, which has willow bark extract and alpha hydroxy acids, and retails for $28. Glowbar founder Rachel Liverman says its development came from the 250,000 hours of facials that her estheticians have performed since the brand began in 2019. Once upon a time, base-layer skincare was called a 'serum.' Augustinus Bader is raising the word game by dubbing their formula 'The Elixir' instead. Out on June 11, it's fast-absorbing with a silky gel texture, and promises accelerated skin repair. I used a swipe on my sunburned nose last weekend; it stopped the redness overnight. (And look, for the retail price of $550, it should!) For those Out East, the beauty activations are already popping. Sisley Paris began its Montauk Yacht Club takeover on June 11 with spa treatments and products available for purchase all summer long. Amazon is Bliss-ing out. On June 11, the online megastore added Bright Idea toning pads and Clear Genius gel moisturiser to its Bliss storefront; both launches are Amazon exclusives. US college basketball star Azzi Fudd is the new face of Paula's Choice, holding court at in-store appearances when she's not dominating the court during playoffs. The Seattle-based brand announced its NCAA partnership on June 11. A paradox: For moisturisers, 'skin tightening' is a promise. For cleansers, 'skin tightening' is a threat. Remedy swears there will be none of that nonsense with its newest face wash, Rich Cream Cleanser ($16) which turns from a cream into a foam because it is soap. Yep. Good talk. Eos made an orange lip balm as a tribute to Blue Moon beer on June 11. It's $5, so about the same price as a can of the summery booze at your local bodega. Laneige still dominates lip balm sales. Can it conquer the rest of the skincare aisle? The K-beauty brand is aiming to find out with its Perfect Renew cleanser ($32) and face cream ($56), which both launched on June 10. They join the Perfect Renew serum ($65), which dropped this winter with collagen, retinol and ceramides — a far cry from the boba and strawberry extracts in the brand's tween-coveted glosses. Makeup Byredo's newest lip balms arrived on June 12, and they're sooooo pretty! Created with makeup artist Lucia Pica, they include clear, baby pink, shiny magenta and a shade that could best be described as 'a latte with an attitude problem.' J'adore. Patrick Starrr doesn't want your skin to burrrn. On June 13, his beauty brand One/Size revealed a new matte makeup spray with SPF 28. Hair Care Can Redken make 'butter yellow' into a hair trend? They've got a secret weapon in OG 'butter' babe Sabrina Carpenter, whose blonde hair was transformed into a creamy pastel shade by colourist Laurie Heaps using Redken's Shades EQ gloss. You can see the shade in Carpenter's new Prada Beauty commercial… oops, sorry, her new music video, 'Manchild'... which premiered on June 6. Fable & Mane unveiled its Root Refresh dry shampoo on June 10, with tapioca starch and rosemary included in the formula. It's $30 at Sephora and smells like a savoury dessert. On June 11, Wella Professionals announced its sponsorship of 2025's F1 Academy, so if you've ever wondered how baby race car drivers have such great hair under their helmets… well… voilà. Typology is expanding into hair, or as they'd say in the brand's Paris headquarters, les cheveux. On June 10, the French skincare brand debuted its five hair care products in the US, including two shampoos, a conditioner, mask and scalp scrub. The formulas include extracts more common in serums and moisturisers, including caffeine, squalene and polyhydroxy acids, and range from $27 to $38. The same day, skincare brand Maelove also dropped its first hair products, including a scalp serum, shampoo and conditioner formulated for thicker, stronger hair. Fragrance I appreciate Noyz for insisting that its Honey, Please hair and body mist is 'sweet, but not too sweet.' The formula dropped June 12 with notes of honey, caramel, ginger and pink pepper. It's $42. Obsessed with Celui's Scent Pack Trio ($20), which packages three vials of fragrance in a cigarette carton inspired by old-school Marlboro packs. It's got a pink stripe instead of a red one, but otherwise, the box is so convincing that it was initially sent to my spam folder for inappropriate content. Obviously, that makes me love it more. Related: Over at the Times, Esther Zuckerman has noticed an uptake in 'cool' TV and movie characters smoking cigarettes again, to which I say, all American Spirit needs for a brand revival is that one perfect scene of Parker Posey in Dazed and Confused. And finally… Why are so many fancy skincare labels insisting that your abs need deodorant? Malin + Goetz, (The Business of Beauty Global Award Winner) Akt London and Salt + Stone have all released recent content with gorgeous people swiping deo on their stomach, all in service of each brand's 'full body' formulas.A pro-tip from my doctor: 'If your stomach really smells, you need medical attention.' Not a Sephora trip. K? Sign up toThe Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.