
Immerse yourself into 'The Matrix'
In a Los Angeles theatre, a trench coat-wearing Neo bends backwards to dodge bullets that spiral over the viewer's head, as the sound of gunfire erupts from everywhere.
This new immersive experience is designed to be a red pill moment that will get film fans off their couches at a time when the movie industry is desperate to bring back audiences, as reported by AFP.
Cosm, which has venues in Los Angeles and Dallas, is launching its dome-style screen and 3D sets in June with a "shared reality" version of The Matrix, the cult 1999 film starring Keanu Reeves as a man who suddenly learns his world is a fiction.
"We believe the future will be more immersive and more experiential," said Cosm president Jeb Terry at a recent preview screening.
"It's trying to create an additive, a new experience, ideally non-cannibalistic, so that the industry can continue to thrive across all formats."
Cinema audiences were already dwindling when the Covid-19 pandemic broke out, shuttering theaters at a time when streaming was exploding. With ever bigger and better TVs available for the home, the challenge for theater owners is to offer something that film buffs cannot get in their living room.
Prestige projects like Tom Cruise's Mission: Impossible – The Final Reckoning or Christopher Nolan's Oscar-winning Oppenheimer increasingly opt for the huge screens and superior film quality of IMAX.
But Cosm and other projects like it want to go one step further, collaborating with designers who have worked with Cirque du Soleil to create an environment in which the viewer feels like they are inside the film.
For filmmakers, it's all about how you place the cameras and where you capture the sound, said Jay Rinsky, founder of Little Cinema, a creative studio specialising in immersive experiences.
"We create sets like the Parisian opera, let the movie be the singer, follow the tone, highlight the emotions through light, through production design, through 3D environments," he said.
The approach, he said, felt particularly well suited to The Matrix, which he called "a masterpiece of cinema, but done as a rectangle."
For the uninitiated: Reeves's Neo is a computer hacker who starts poking around in a life that doesn't quite seem to fit.
A mysterious Laurence Fishburne offers him a blue pill that will leave him where he is, or a red pill that will show him he is a slave whose body is being farmed by AI machines while his conscious lives in a computer simulation.
There follows much gunfire, lots of martial arts and some mysticism, along with a romance between Neo and Trinity, played by the leather-clad Carrie-Anne Moss.
The Matrix in shared reality kicks off with a choice of cocktails – blue or red, of course – which are consumed as the audience sits surrounded by high-definition screens.
Shifting perspectives place the viewer inside Neo's office cubicle, or seemingly in peril.
"They're sometimes inside the character's head," said Rinsky.
"The world changes as you look up and down for trucks coming at you." The result impressed those who were at the preview screening.
"It just did feel like an experience," influencer Vince Rossi told AFP. "It almost feels like you're at a theme park for a movie."
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Express Tribune
12 hours ago
- Express Tribune
Going loco for Labubu
The viral dolls are said to be quirky, ugly, and inclusive. Photo: AFP Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher. Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America. Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive. The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys. "Now everything goes viral... because of social media. And yes, it's cool. It's different." While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein. There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products. "It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP. Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity. Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years. "It might just be a matter of time before even more Chinese brands become globally recognisable," Yang said. TikTok effect Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting. Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo". Video app TikTok — designed by China's ByteDance — paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China". TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population. The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees". A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu. Labubumania Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP. "I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might. While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said. "The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP. At the very least, Labubu's charms appear to be promoting interest in China among the younger generation. "It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing. Qatari Maryam Hammadi, 11, posed for photos in front of a giant Labubu statue. "In our country, they love Labubu," she said. "So, when they realise that the origin of Labubu is in China, they'd like to come to see the different types of Labubu in China."


Express Tribune
a day ago
- Express Tribune
Chris Brown pleads not guilty to London nightclub assault charges
Grammy-winning artist Chris Brown appeared in court in London on Friday, June 20, where he pleaded not guilty to a charge of grievous bodily harm stemming from a 2023 nightclub incident. The 36-year-old singer is accused of assaulting music producer Abraham Diaw at the upscale Tape nightclub in Mayfair in what prosecutors have described as an unprovoked attack. Brown is alleged to have struck Diaw multiple times with a tequila bottle before continuing the assault by punching and kicking him. Prosecutors also stated the violent episode was caught on surveillance footage and witnessed by numerous club-goers. Alongside Brown, fellow musician and friend Omololu Akinlolu, known professionally as Hoody Baby, also pleaded not guilty to the same charge. Additional charges were added to Brown's indictment ahead of Friday's hearing. These include assault occasioning actual bodily harm and possession of an offensive weapon—in this case, the bottle allegedly used in the attack. However, the court has adjourned Brown's plea on these new charges until July 11. Brown, who performed to a packed stadium in Cardiff just hours before his court appearance, is currently out on bail set at £5 million (approximately $6.75 million). The substantial bail amount enabled him to begin his world tour earlier this month despite the looming legal case. The trial is set to begin on October 26, 2026. Until then, Brown will remain free under bail conditions while continuing to face serious legal scrutiny over the alleged violent incident.


Express Tribune
a day ago
- Express Tribune
Beyoncé brings out 'best friend' Miley Cyrus for 'II Most Wanted' duet on Cowboy Carter Paris concert
Beyoncé introduced Miley Cyrus as her 'best friend' during the first-ever live performance of their duet 'II Most Wanted' on the Cowboy Carter world tour in Paris. Performing at Stade de France, Beyoncé paused mid-show to welcome Cyrus to the stage with a moving tribute: 'Give it up for the one and only, my best friend. I love you so much, and I'm so grateful to watch and sing with you, Miss Miley Cyrus.' 'Give it up for the one and only, my best friend, I love you and i'm so grateful to watch and sing with you miss Miley Cyrus' Beyoncé introducing Miley 🥹 — ۟ (@G0DNEYS) June 19, 2025 The crowd erupted as Cyrus appeared, joining Beyoncé for an emotional rendition of their Grammy-winning moment marked the first guest appearance on the Cowboy Carter tour. The track, originally written by Cyrus over two years ago, found a new life on Beyoncé's 2024 album. Speaking to W magazine, Cyrus explained, 'When Beyoncé reached out to me about music, I thought of it right away because it really encompasses our relationship.' She added, 'We don't have to get country; we are country… so much of us is going to be in this song.' The duet won Best Country Duo/Group Performance at the 2025 Grammys and has since become a fan-favourite anthem. Paris marked the halfway point in Beyoncé's Cowboy Carter tour, which continues across the US through July.