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Perseverance is key to success, Union Minister tells women entrepreneurs

Perseverance is key to success, Union Minister tells women entrepreneurs

The Hindu04-05-2025

Entrepreneurship is not only about ideas but also about endurance. The road is paved with sleepless nights, tough decisions and relentless hustle, said Union Minister of State for Rural Development and Communications Pemmasani Chandrasekhar.
Speaking after inaugurating ADITRI (Advancing Development and Transformation in Rural India), a rural entrepreneurship initiative launched by the Directorate of Entrepreneurship and Innovation at SRM University-AP, on Saturday, Mr. Chandrasekhar addressed the women entrepreneurs there.
'Preparing to persevere through every obstacle with unwavering determination is the key to success,' he said.
The event was marked by the launch of 100 women-led startups. The Union Minister handed over machinery and certificates to women entrepreneurs and lauded the SRM University for extending support to them.
Referring to the government schemes and initiatives such as MUDRA, Lakhpati Didi, Start-up India and Stand-up India and digital platforms such as Facebook, YouTube and WhatsApp, he said women entrepreneurs should learn the nuances and grow in their respective areas.
'Today, women can access knowledge on packaging, selling and pricing on their mobile phones,' he said, adding that self-help groups (SHGs) offered both community support and a path to income.
SRM-AP Vice-Chancellor Manoj K. Arora, Pro-Vice-Chancellor Ch. Satish Kumar, Registrar R. Premkumar, Deans, Directors and members of the faculty, staff and students were present.

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