PSG, Outcast Clothing, and Glowny open Los Angeles pop-ups
Until the end of June, three brands have decided to set up their pop-up in Los Angeles. On the menu: bikini and summer dresses by Australian brand Outcast Clothing; exclusive collaborations with the Paris Saint-Germain soccer team; and the arrival of ready-to-wear by Korean brand Glowny, beloved by millennials.
Outcast Clothing opens its 'Le Club Outcast' at the Grove Los Angeles
Outcast Clothing, the Australian brand founded in 2015 by Paris Marchant and Lawrence Lees, has opened its pop-up at the Grove, in Los Angeles, until June 26.
Initially focused on selling bikinis via local markets, the brand has become a global on-line brand, capturing over 2 million followers on Instagram and being endorsed by Kris and Kylie Jenner.
For this pop-up, entitled 'Le Club Outcast', the brand brings the luxury of the South of France to Los Angeles. The 3,500-square-foot space has been decorated in the spirit of the Côte d'Azur, with a red-and-white striped counter, parasols on the ceiling and photographs of the Riviera.
The pop-up presents more than 75 curated styles, from dresses and swimwear to accessories, with new arrivals each week.
'From statement minis to festival-ready fits, Outcast brings the ultimate beach-to-club energy,' said the brand.
Already present in the United States, the brand aims to use this pop-up to strengthen its presence on the West Coast and in Los Angeles. It has also established a new 8,800-square-foot headquarters in Los Angeles.
PSG opens its 'PSG House' on Melrose Avenue
Recent Champions League winners for the first time in their history, and present in Los Angeles for the first round of the FIFA Club World Cup 2025, the Parisian soccer team Paris Saint-Germain, has just opened its 'PSG House' on the corner of La Brea Avenue and North La Jolla Avenue.
Open until June 23, the PSG House has been created 'as a vibrant pop-up celebrating the meeting of soccer, fashion and culture' around exclusive collaborations with international icons in music, art, sport and design. The positioning chosen by the club is designed to "reinforce the club's roots in American culture and creativity".
Among the collaborations to be discovered, that of NBA superstar Kevin Durant, associated with Paris Saint-Germain, proposes a capsule collection celebrating the transatlantic voyage from Washington D.C. to Paris. The collection includes a varsity jacket, collector basketballs, travel items co-signed with French luxury luggage brand Au Départ, customized Nike Air Force 1S and a limited-edition PSG jersey.
Other collaborations are also unveiled, such as that with Dreamville Records for a capsule collection of hoodies and t-shirts combining Californian and Parisian spirit. Miami-born artist The Alchemist has also signed on, offering a nostalgic, academic reinterpretation of the PSG aesthetic with the 'Paradise Lost' collection, which includes faded camouflage jerseys and personalized details.
Thought sustainable, the first collection between PSG and Nike Re-Creation offers a second life to jerseys from the 2024 season. Finally, in collaboration with PTSF, Pablo Tee-Shirt Factory, the soccer club unveils a workwear jacket inspired by the Eiffel Tower and made from recycled denim.
Glowny, a new Korean brand for millennials
On June 6, Glowny, one of Korea's most influential contemporary womenswear brands beloved by millennials, opened its Los Angeles pop-up at 8013 Melrose Avenue.
Inspired by their Seoul flagship but reimagined for LA, founders and sisters Jane and Jiho Choi have curated a thoughtful, immersive environment that honors their dual heritage.
Visitors can explore current and past collections, including Glowny's signature silhouettes, hand-drawn artwork and soft yet bold patterns, the Hot Summer collection in collaboration with twins Simi and Haze and best-selling basics.
The Choi sisters launched Glowny in 2020, bringing their unique vision to life through hand-drawn artwork, nostalgic silhouettes, and a soft yet confident aesthetic.
'The LA pop-up marks the start of an exciting new chapter, set against the vibrant backdrop of Melrose Avenue, surrounded by some of the city's most iconic fashion destinations' said the brand.
The Los Angeles pop-up runs through June 22 with upcoming expansions to Tokyo, Macaco, and Taiwan next.
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