
Amazon announces four-day Prime Day discount event
Image: Amazon
'We're extending it to four days because our members have told us they just need more time to shop the deals,' Jamil Ghani, Amazon vice president of worldwide prime, told
Reuters
.
Amazon's expanding Prime Day comes as US shoppers and retailers face uncertainty on how tariffs will impact prices and product availability, said Rob Garf, senior vice president of strategy and insights at retail marketing firm Cordial.
Prime Day spend: Adobe Analytics
US shoppers spent $14.2bn, up 11 per cent year-over-year, during Amazon's July 2024 Prime Day event, according to Adobe Analytics.
The e-commerce giant often faces competing
The online retailer wants to entice younger shoppers to sign up for its subscription service Prime, by offering discounted memberships for people between the ages of 18 and 24 and other perks.
Prime subscriptions typically cost $14.99 per month or $139 per year.
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