Primark's 'stunning' £26 summer dress that 'looks unreal on'

Primark shoppers are praising an "elegant" dress after spotting it on TikTok. The retailer is well known for its affordable, on-trend products - and it may have a new hit on its hands.
The Paula Echevarria Lola V-Neck Maxi Dress, priced at £26, gained attention on social media; it comes in black, green or red and in sizes XS to XXL. The dress is described as an "elegant V-neck maxi dress with ruffle sleeves."
Fashion influencer Perrie Sian (@perriesian) recently took to TikTok to share a range of products from Primark, including the maxi dress in black. The post was captioned: "Part 2 of my mega Primark try on haul!! INSANE!!"
Wearing the Paula Echevarria Lola V-Neck Maxi Dress in the clip, Perrie said: "This dress is sensational...this is insane. First of all, the fabric is so stretchy, second of all the cut here [neckline] and the cut at the back - are you actually kidding me."
She added: "This is insane. I love the fact that they've lined it down to here [mid thigh] and then you've got the sheer layer. Just gives it that bit of an extra... extra bit of something."
She went on to say: "This is phenomenal. If you want a black maxi dress on holiday that's not like a satin one, that's not a crochet one, this is insane. It's so nice. I'm wearing a small, it fits like a dream."
The clip racked up more than 702k views, 23.6k likes and hundreds of comments from excited shoppers. Among them, one person said: "Nicest Primark haul I've seen."
A second wrote: "That first black dress - I bought it today...Looks unreal on you, so excited to wear mine!" A third added: "Got the black dress today! Love it!"
A fourth impressed shopper said: "This just doesn't look real for a Primark haul. Everything is GORGEOUS and I can never find things." A fifth wrote: "Oh god!! I'm literally running to Primark!!"
The praise continued, with one shopper writing: "Loving the pieces you picked! Everything looks amazing, can't wait to see what else you've got in the haul." A second wrote: "Stunning, stunning & stunning."
A third shopper said: "Omg u look amazing in everything!!" A fourth wrote: "The black dress is amazing on you" and a fifth added: "I bought that first dress, its divine." Another wrote: "All look so expensive and classy."
Perrie shared the same clip on Instagram, with shoppers loving the dress on that platform too. One person said: "Love the black dress - want one."
A second wrote: "Just wow" and a third added: "Slayy." Another said: "I've just bought the black dress! It is amazing."
A fourth comment read: "Omg get me there!!!" Another added: "Very Milan vibes."
Primark's full product description reads: "Make a statement in the Lola maxi dress from the Paula Echevarria range. This elegant black dress has a stylish V-neckline and delicate ruffle cap sleeves.
"Cut to a long length, it's perfect for special occasions. Dress it up with heels, a clutch bag and chunky jewellery for a standout look!"
The Paula Echevarria Lola V-Neck Maxi Dress is priced at £26 at Primark. Shoppers can check stock levels or order via Click and Collect here.

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