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How Jim Harbaugh's text exchange with Jason Sudeikis inspired ‘Ted Lasso' gameday attire

How Jim Harbaugh's text exchange with Jason Sudeikis inspired ‘Ted Lasso' gameday attire

New York Times13-06-2025

Among the ways to describe Jim Harbaugh: Los Angeles Chargers coach, championship-winning college football coach, passionate, quirky, Michigan Man. And now … gameday fashion expert?
Four years ago, actor and 'Ted Lasso' star Jason Sudeikis revealed on 'Late Night With Seth Meyers' that he confided in Harbaugh to craft his character's gameday wardrobe. At the time, Sudeikis mentioned Harbaugh told him he keeps it simple: khakis and a sweatshirt. But it turns out Harbaugh's response was plenty more detailed than that.
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This week, Sudeikis revisited that text exchange with Harbaugh in an appearance at the Men in Blazers' 'One Year To Glory' event earlier this week, which signaled the one-year countdown to the 2026 World Cup. Sudeikis said he and Harbaugh texted on Sept. 4, 2019, when 'Ted Lasso' filming was beginning.
'Writing you from jolly old England … as we're in the middle of filming episode two of that 'Ted Lasso' show I'm doing for Apple, so far so good, I think,' Sudieikis wrote in the text with a shrug emoji before asking Harbaugh his routine for gameday attire. What does he wear to and from the stadium? And for post-game interviews?
'I wear the same clothes every day, khakis and a blue sweatshirt,' Harbaugh's response began. 'Will wear the same thing to post interviews and then home as well. No shower unless it's really hot or really cold outside or raining. In that case, our equipment manager has a duplicate pair of everything I wear in my locker, so I put that on to wear back on the plane or home. And always a new pair of socks and different underwear. There's always a locker with extra layers for cold games, plus long johns. That's the routine for road games and home games. I pack a playbook, call sheet, one extra underwear, one extra pair of socks and a toothbrush. Wear the rest of what I need.
'As I like to say, I pack a toothbrush and a great attitude.'
Harbaugh continued by describing how other coaches might pack a bag and perhaps change from a suit to coaching gear once they get to the stadium. Some keep their coaching gear on after, others change clothes
'I don't see the point in getting all dressed up to ride the bus or walk into a stadium, but most coaches, many pro players want to look sharp for the brief camera shot coming off the bus and into the stadium,' Harbaugh wrote. 'Hope that helps, more than happy to do so.'
Jason Sudeikis reads his full text exchange with NFL coach Jim Harbaugh on proper coaching attire. A tale of khakis, toothbrushes, extra underwear and emojis 🤷🏻‍♂️✌️🩲 pic.twitter.com/qPdaFKHhSB
— Men in Blazers (@MenInBlazers) June 12, 2025
Might as well add 'detail oriented' to Harbaugh's signature qualities.
Harbaugh, who also appeared at the Los Angeles event, later discussed how the coaching mentality of Ted Lasso in the series reminded him of the way his father, Jack Harbaugh, approached the profession. Jack was the head coach of Western Michigan from 1982-86 and Western Kentucky from 1989-2002, leading the Hilltoppers to the 2002 Division I-AA Football Championship title. In 2023, he came out of retirement to work as an assistant coach with Jim's Michigan Wolverines, which won the College Football Playoff championship that year.
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'(Ted Lasso) said one time … he judges success not by wins and losses but by making the fellas the best version of themselves on and off the field. That one really stuck,' Jim Harbaugh said.
'I want to be that kind of coach, that kind of leader which encourages rather than discourages. When you really think about it, when you're encouraging somebody, you're giving them confidence and you're giving them courage, which is far better than discouraging them, which leads them to be less courageous and less confident.'
The Emmy Award-winning 'Ted Lasso' is a comedy series that follows an American soccer coach at a fictional English Premier League club, AFC Richmond. The show will return for a fourth season with Lasso coaching a women's team, as Sudeikis explained on an episode of the 'New Heights' podcast, hosted by Jason and Travis Kelce. The release date for the fourth season has not been announced.
(Photo of Jim Harbaugh: Kirby Lee / Imagn Images)

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