Rashmika Mandanna and Tiger Shroff transports into fantastical anime worlds with Crunchyroll
HighlightsCrunchyroll has launched its latest brand campaign in India, featuring original ad films and digital shorts starring popular anime superfans Rashmika Mandanna and Tiger Shroff. The campaign emphasizes the extensive benefits for Crunchyroll subscribers, including a growing catalogue of anime available in Hindi, Tamil, and Telugu, same-day episode releases as Japan, and an ad-free experience for just INR 79. The creative agency Tilt Brand Solutions collaborated with leading Japanese studios to bring the anime sequences to life, and the campaign will be promoted across various platforms including digital media, out-of-home advertising, theaters, and social media.
Crunchyroll
, the global brand fueling
anime
fandom, has unveiled the next wave of its brand campaign in India—a continued celebration of anime and its growing fanbase.
The campaign features original ad films and digital shorts starring anime superfans
Rashmika Mandanna
and
Tiger Shroff
.
The campaign spotlights the multiple benefits for Crunchyroll subscribers, including a growing catalogue of anime, which is also now available in Hindi, Tamil, and Telugu, same-day episode releases as Japan, and an ad-free experience, all at an affordable price of INR 79.
In the two main ad films, Mandanna and Shroff find anime versions of themselves on surreal adventures.
Mandanna is swept away on a flying cat in a bustling city in Japan, which transforms into a Hindi film romantic scene on a river ghat in India.
Meanwhile, Shroff's anime alter ego faces off with samurai foes in a dungeon where the samurai villain suddenly transforms into a Tamil-speaking antagonist.
Both stories snap back to real life, revealing that they accidentally switched the language settings on the Crunchyroll app, which made them imagine the sequences as Tamil or Hindi film scenes.
The ad films highlight the joy of discovering their favorite anime now dubbed in Hindi, Tamil, and Telugu.
'We are thrilled to return with the second edition of Crunchyroll's brand campaign in India — an exciting continuation of our journey with
anime fans
here,' said Akshat Sahu, senior director of marketing - APAC, Crunchyroll.
The campaign also includes four short-form digital spots that highlight Crunchyroll's core offerings.
The creative agency behind the new campaign is Tilt Brand Solutions and the anime sequences were brought to life by leading Japanese studios—Drive Inc. (Mandanna's film) and ARECT Inc. (Shroff's film).
The campaign will roll out nationally across multiple formats and mediums such as digital, OOH, theatres and social media.
Watch the videos here:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hindustan Times
23 minutes ago
- Hindustan Times
Amitabh Bachchan praises son Abhishek for taking daring roles: My admiration to my inheritor
New Delhi, Bollywood legend Amitabh Bachchan penned a heartfelt note admiring his son, Abhishek Bachchan, for daring to choose challenging films and roles. Amitabh Bachchan praises son Abhishek for taking daring roles: My admiration to my inheritor Amitabh shared a post on his personal blog on Saturday night, attaching Abhishek's picture along with it. The 82-year-old noted, Abhishek has essayed each role with immense dedication. "Each role he has accepted and played has been with immense dedication .. he has ever delivered the character to perfection .. his choice of films and roles has guided him to give him opportunity to try something different," Amitabh began his post. "I remember the words written in my Autograph book as a youngster, by the great Hindi poet laureate , Shri Ram Dhari Singh 'Dinkar' , when he would often visit our home in Allahabad , now Prayagraj .. 'success comes to those who dare and act ', 'act' not in reference to acting on stage or film but in life to be dare and to act." "Abhishek has ever done that .. he has dared to take on films and characters that challenged him .. and he 'acted' .. he dared to act and be recognised. My admiration to my inheritor , my son," he concluded. Abhishek made his debut in 2000, alongside Kareena Kapoor Khan in "Refugee". Directed by J P Dutta, the film featured Abhishek in the role of a nameless Indian Muslim, who helps illegal refugees cross the border between India and Pakistan in the Great Rann of Kutch His latest work is "Housefull 5", co-starring with Akshay Kumar, Riteish Deshmukh, Jacqueline Fernandez, Nargis Fakhri and Sonam Bajwa among others. Released on June 6, the film is currently running in theatres and is the fifth installment of the "Housefull" franchise, which began in 2010. This article was generated from an automated news agency feed without modifications to text.
Hindustan Times
28 minutes ago
- Hindustan Times
Amitabh Bachchan lauds ‘inheritor' Abhishek Bachchan in emotional note: 'He dared to take on films that challenged him'
Actor Amitabh Bachchan has showered praises on his son Abhishek Bachchan. Taking to his blog on Sunday, Amitabh expressed his admiration for Abhishek over playing every role with "immense dedication". He added that Abhishek Bachchan "has dared to take on films and characters that challenged him" and "he dared to act and be recognised". (Also Read | When Amitabh Bachchan, Abhishek answered if Aishwarya Rai would make it big in Hollywood) Amitabh Bachchan reacted to a tweet about the trailer of Abhishek Bachchan's next film, Kaalidhar Laapata. Amitabh also shared a photo of Abhishek on his blog. In the picture, Abhishek wore a grey hoodie, pants and a cap as he looked ahead of him. Amitabh wrote, "… and there is immense admiration for Abhishek. 'Mere bete, bete hone se mere uttaradhikari nahi onge; jo mere uttaradhikari honge who mere bete honge- Harivansh Rai Bachchan. 'My sons, just because you are my sons, shall not be my inheritors .. they that shall be my inheritors, shall be my sons'." The veteran actor praised Abhishek's choice of roles and portrayal of characters. "Each role he has accepted and played has been with immense dedication .. he has ever delivered the character to perfection .. his choice of films and roles has guided him to give him opportunity to try something different .. and I remember the words written in my Autograph book as a youngster, by the great Hindi poet laureate, Shri Ram Dhari Singh 'Dinkar', when he would often visit our home in Allahabad, now Prayagraj," he said. The veteran actor praised Abhishek's choice of roles and portrayal of character. "'Success comes to those who dare and act'. 'Act' not in reference to acting on stage or film but in life to be dare and to act ..Abhishek has ever done that .. he has dared to take on films and characters that challenged him .. and he 'acted' .. he dared to act and be recognised .. my admiration to my inheritor, my son," concluded Amitabh. He also reacted to a tweet about the trailer of Abhishek's next film, Kaalidhar Laapata. Sharing it, he wrote on X (formerly Twitter), 'My prayers Abhishek .. your ability to choose different roles and films and to immerse yourself in them .. and succeed .. a very rare quality ..love and blessings (folded hands emojis).' About Kaalidhar Laapata Directed by Madhumita, Kaalidhar Laapata stars Abhishek as Kaalidhar--a middle-aged man grappling with memory loss, abandonment, and a lifetime of quiet betrayals. When he overhears his siblings' cruel plan to abandon him at the crowded Maha Kumbh Mela, Kaalidhar decides to disappear on his own terms. Fate intervenes in the form of Ballu (Daivik Bhagela), an outspoken, street-smart 8-year-old who's been surviving solo on India's chaotic streets. What begins as a chance meeting becomes the beginning of something far more profound. Kaalidhar Laapata will be available on ZEE5 on July 4.
Time of India
30 minutes ago
- Time of India
'Kuberaa' box office collection: Sekhar Kammula's dircetorial is now Dhanush's career-best opener; makers announce official numbers
Dhanush 's latest film 'Kuberaa' has captivated audiences across the world. Reports suggested that the film has collected over Rs.20 crore on its first day of release. But the makers have come up with an official announcement to confirm the film's opening day numbers. 'Kuberaa' has emerged as the highest opening day grosser for Dhanush as the film gained over Rs 30 crore globally on day 1. Dhanush's acting skills and the impact he has on the audience can be said to be the main reason for this achievement. Released in both Tamil and Telugu, 'Kuberaa' has captured the attention of many in a short time and has recorded some of the biggest openings in recent times. A powerful cast and powerful reviews Directed by Sekhar Kammula , 'Kuberaa' stars Dhanush in the lead role along with Nagarjuna Akkineni and Rashmika Mandanna. Devi Sri Prasad 's music adds a unique touch, while the film has captivated audiences with its strong star cast and powerful storytelling. While critics shared mixed reviews for the Tamil release of 'Kuberaa', the Telugu version has been well received by the audience. Critics have praised the performances of Dhanush, Nagarjuna, and Rashmika in particular. 'Kuberaa' successfully proves that when a film is released in multiple languages, the taste of the respective state audience determines its reception. 'Kuberaa' climbs well at the box office Trade sources expect 'Kubera', which has collected over Rs 18 crore on its first day in India alone, to collect even more over the weekend, and the film added another extraordinary number on Saturday (day 2). It is said that the film's collection will increase significantly during the upcoming days due to satisfactory reviews. It is noteworthy that on the back of this success, 'Kuberaa' is becoming a powerful pan-Indian film.
