HBO Max expands global footprint with July launch in 12 new countries
HBO Max's global rollout builds on its earlier 2025 launches in Australia and Türkiye.
Warner Bros. Discovery has revealed that HBO Max, its flagship global streaming service, will roll out direct-to-consumer access in 12 additional countries this July. The new territories set to receive the platform include Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta and Tajikistan.
This latest expansion marks another milestone in HBO Max's international growth, offering subscribers in these nations access to a vast library of content from HBO, Warner Bros. Pictures, DC Studios, and Max Originals. Featured titles include blockbuster hits such as A Minecraft Movie, the complete Harry Potter film collection, and popular returning series like The Last of Us, The White Lotus, The Pitt, and Peacemaker. Future programming includes highly anticipated series like Task and IT: Welcome to Derry, along with beloved classics like Friends, The Big Bang Theory, and reality hits such as 90 Day Fiancé from TLC and Gold Rush from Discovery.
Select markets will also gain access to HBO Max's sports content, which features some of the world's premier live events. This includes tennis Grand Slam tournaments like the Australian Open, Roland-Garros, Wimbledon, and the US Open, alongside cycling's Grand Tours — the Giro d'Italia, La Vuelta a España, Tour de France, and Tour de France Femmes. Major winter sports events will also be available, although broadcast rights and availability will vary by country.
JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery, said: 'Our continued global expansion of HBO Max is helping fuel the great momentum we continue to see for the service. These 12 countries will be followed by a few additional markets later this year, and launches in Germany, Italy and the UK early next year. Each new market further positions HBO Max as a worldwide destination for the best in entertainment.'
To cater to varying user needs, HBO Max will offer two subscription tiers. The Standard Plan allows streaming on two devices simultaneously in full HD and offers up to 30 offline downloads, subject to limitations. The Premium Plan, meanwhile, enables streaming on four devices in 4K UHD with Dolby Atmos support where available, along with up to 100 downloads for offline use.
The service will be compatible with major devices, including select mobile phones, tablets, and connected TVs. Subscribers will have the option to pay using widely accepted methods such as Visa, Mastercard, American Express, PayPal, and through in-app purchases via the Apple App Store, Google Play Store, and Samsung Checkout.
This expansion follows earlier 2025 launches in Australia and Türkiye, with Warner Bros. Discovery planning additional rollouts through the remainder of 2025 and into 2026. As of the end of Q1 2025, HBO Max had amassed 122.3 million global subscribers, reflecting a growth of 5.3m over the previous quarter, underscoring the platform's strong upward trajectory.
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