Agencies keep creative spark alive at Cannes
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Indian agencies won two Silver Lions and one Bronze on Day 2 of Cannes Festival of Creativity on Tuesday, adding to their rich haul of nine Lions, including two Gold Lions, on Day one.Bengaluru-based creative agency Talented won Silver in the Entertainment Lions for Sports category for 'Avani's Gold' - a tribute to Paralympic champion Avani Lekhara, created for Britannia Marie Gold. "A year ago in Paris, Avani scripted history, and today, her story is being celebrated a few miles away in Cannes." said Gautam Reghunath, cofounder and CEO of Talented.Talented had on Monday earned a Silver in Outdoor for 'Nature Shapes Britannia' campaign for the biscuits maker.Ogilvy India won a Bronze in the Design category for its 'Eye Test Menu' campaign for Titan Company , taking its total to three metals. On Monday, it picked up Bronze Lions for 'Guardian Beads' for Vodafone Idea and 'Chai Bansuri' for Brooke Bond Taj Mahal."It gladdens us to see the wins spread across brands and Ogilvy offices. This means all our teams are firing," Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers at Ogilvy India, said in a joint statement.In the Entertainment Lions for Music category, VML India won a Silver Lion for Coke Studio Bharat's 'The Girl Who Played the Tutari', a campaign that spotlighted Nilaksha Borade, the first woman to publicly play the tutari - a centuries-old Maharashtrian horn traditionally played by men."This campaign breaks an 800-year-old tradition through music, spotlighting women instrumentalists and shattering stereotypes," said Kalpesh Patankar, group CCO of VML India.On Tuesday, India also saw 16 new shortlists across categories such as Creative Commerce, and Creative Effectiveness, Creative Business Transformation and Film, taking the total to 83 shortlists across categories.Day 2 of Cannes Lions 2025 featured several prominent speakers, including Marc Pritchard, chief brand officer of P&G, tennis ace Serena Williams, and Mustafa Suleyman, CEO of Microsoft AI.While Pritchard spoke on timeless creativity and building brands, Williams was part of a high-impact panel that discussed how investing in 'impact innovators' could enable building a cleaner, healthier world. She shared snippets from her own investment journey.Suleyman and Colleen DeCourcy, ex-CCO at Snap, discussed 'agentic AI' and its implications for our digital lives and digital industries.
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