Skoda Auto India Sets Bold Growth Strategy for 2025, Eyes Record Expansion and Product Launches
Mumbai, June 12, 2025: Marking a dual milestone—130 years of global automotive excellence and 25 years in India—Skoda Auto India has laid out a comprehensive roadmap to significantly accelerate its growth in the country. The company is gearing up to make 2025 its biggest year yet with an aggressive push across product development, network expansion, customer experience, and new business verticals.
Speaking at the announcement, Ashish Gupta, Brand Director of Skoda Auto India, emphasized the strategic importance of the Indian market for the brand. 'India is the most important growth market for Skoda Auto outside Europe. Our mission is to build a future-ready brand that's agile, purposeful, and in tune with evolving consumer aspirations. With strong action across all fronts, 2025 will be a landmark year in our India journey,' he said.
SUV-Centric Product Strategy
As part of its 'product offensive,' Skoda Auto India is reinforcing its SUV lineup while maintaining its leadership in the sedan segment. The current SUV portfolio—comprising the Kylaq, Kushaq, and Kodiaq—caters to a wide spectrum of customer preferences. On the sedan front, the Slavia continues to lead, and a new global model is set to debut soon, further expanding Skoda's premium appeal in India.
Expanding Footprint Beyond Metro Markets
Skoda Auto India is accelerating its network expansion, aiming to reach over 200 cities in 2025, up from 165 currently. The number of customer touchpoints has already more than doubled—from 120 in 2021 to over 290 today—with a goal of 350 by the end of 2025. This push is largely focused on penetrating Tier II and Tier III cities.
New Business Channels & Pre-Owned Vehicles
The company is also exploring new revenue streams, including a renewed focus on its certified pre-owned car program. Additionally, Skoda plans to expand its footprint in fleet, government, corporate, and rural markets, tapping into segments that promise significant growth.
Enhanced Ownership Experience
Skoda Auto India is placing equal emphasis on the quality of its customer engagement. Initiatives such as the Skoda Supercare program offer free routine servicing until the second year or 30,000 km—whichever comes first. This is supported by robust warranty packages and transparent service programs designed to build trust and long-term brand loyalty.
With this multifaceted approach, Skoda Auto India aims to not only deepen its presence but also redefine premium mobility for Indian consumers, setting the stage for a transformative 2025.
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