Fitze Transforms Dubai Fitness Challenge 2024 season into a movement of health, wellness, and incentive-powered impact
The Dubai Fitness Challenge on Fitze wasn't just a season—it was a groundbreaking movement. Fitze redefined how Dubai engages with fitness by transforming every step into a celebration of health, rewards, and community spirit. Aligning with Dubai's vision to foster the world's most active city, Fitze mobilized an unprecedented 221,000 app users, logging a staggering 60.1 billion steps while awarding AED 700,000+ worth of rewards.
From energizing corporate cultures to rewarding individual efforts, Fitze showcased its revolutionary ability to turn hard work into tangible achievements, making fitness more inclusive and rewarding than ever before.
Unparalleled achievements of DFC 2024
● A Global Walking Revolution: Over 60.1 billion steps, the equivalent of circling the Earth 1,200+ times, logged by the Fitze community.
● Empowering Rewards: More than 2,000 winners claimed exclusive prizes worth Dh700,000+, including Dh10,000 Bonus Salaries powered by Dubai Islamic Bank, luxury staycations, cutting-edge electronics, shopping vouchers, and life-changing draws like the Chery Tiggo 4 PRO SUV in partnership with Chery UAE and AW Rostamani Group.
● Corporate Wellness at Scale: Fitze engaged 170+ companies and 22,000+ employees in transformative workplace challenges, setting new benchmarks for employee well-being.
● Iconic Brand Partnerships: Fitze collaborated with 40+ leading brands to amplify rewards, offering Dh10,000 Bonus Salaries to 10 lucky winners, powered by Dubai Islamic Bank, luxury stays at Rove Hotels, fitness gear by Garmin, and top-notch tech from HONOR, Sharaf DG, and HUAWEI and more.
Fitze: Driving Dubai's fitness revolution
'This year's Dubai Fitness Challenge demonstrated what's possible when a community unites around health and wellness,' said Ben and Neha Samuel, founders of Fitze. 'We're proud to have played a pivotal role in turning each step into a symbol of resilience, community, and reward. At Fitze, we're not just counting steps—we're building healthier futures.'
Fitze's steps-to-rewards model revolutionized participation this season, empowering individuals and corporates alike to embrace wellness through tangible, life-enhancing incentives.
Parinita Kumar, Head of Marketing at Fitze, added: 'DFC 2024 wasn't just about winning prizes; it was about building a lifestyle. With the right motivation, we've proven people can push beyond their limits. Fitze is committed to sustaining this momentum and continuing to inspire a culture of wellness in the UAE.'
Fuelling Dubai's vision for a healthier tomorrow
Fitze's achievements are a testament to its alignment with Dubai's mission to integrate wellness into everyday life. By rewarding effort and making fitness accessible to all, Fitze empowered individuals and organizations to contribute to a shared goal: making Dubai the most active city in the world.
From individuals stepping up their fitness goals to corporates reshaping workplace wellness, Fitze's impact extended far beyond steps—it fostered a culture of inclusivity, resilience, and collective progress.
The journey has just begun
As DFC 2024 concludes, Fitze is already gearing up for the next chapter where users can walk for their chance to win a brand new Chery Tiggo 4 PRO car. Simply join the Yalla Let's Walk Challenge on Fitze and stand a chance to win! With new challenges, bigger rewards, and game-changing partnerships on the horizon, Fitze remains committed to empowering the UAE community to redefine wellness.
Let's keep walking, winning, and transforming together. The movement doesn't end here—it's only the beginning.
Join the Fitze revolution. Together, let's take the UAE to new heights of health, happiness, and community spirit.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hi Dubai
37 minutes ago
- Hi Dubai
Amaal Launches MANSORY Residences in Dubai with AED 1.8 billion Ultra-Luxury Tower
Amaal has partnered with German automotive design icon MANSORY to unveil the MANSORY Residences, a landmark AED 1.8 billion residential tower in Dubai. This marks MANSORY's global debut in real estate and brings its signature design aesthetic to the world of ultra-luxury living. Rising 48 floors in Mohammed Bin Rashid City as part of the Meydan Horizon masterplan, MANSORY Residences will offer a curated collection of one- to three-bedroom units and eight full-floor penthouses. The project, now in advanced design planning, is scheduled for completion in Q4 2028. Designed in collaboration with MANSORY, the interiors echo the brand's high-performance automotive heritage. Sculptural detailing, bespoke finishes, and precision craftsmanship are embedded across spaces, from leather-wrapped furnishings and brushed metals to concealed kitchen mechanisms and textured bedroom elements. Amaal Chairman Abdulla Lahej said the development meets the growing appetite for collectable, design-led properties, pointing to Dubai's booming luxury market, which recorded $1.9 billion in sales in Q1 2025. MANSORY Residences will also feature over three floors of premium amenities, including infinity pools, wellness areas, sports facilities, indoor cinema, and exclusive lounges. A dedicated car elevator, showroom-style parking, and vehicle well-keeping services further elevate its automotive-inspired concept. The tower will be fully integrated with smart home technology, offering residents control over lighting, climate, security, and more. With Dubai ranked among the top global wealth hubs, the project is positioned as both a luxury address and a long-term investment opportunity. News Source: Sherpa Communications
Hi Dubai
37 minutes ago
- Hi Dubai
Parkin Wins Best Privatisation in EMEA for Landmark Dubai IPO
Parkin Company PJSC has been named Best Privatisation in EMEA at the 2025 EMEA Finance Achievement Awards in London, marking another major milestone in the company's rapid rise as a standout player in Dubai's infrastructure sector. The award recognises Parkin's transformation from a government entity into a high-performing listed business. Its March 2024 IPO on the Dubai Financial Market drew AED 259 billion (US$71 billion) in total demand, making it one of the most oversubscribed listings in the region with a 165x oversubscription rate. This recognition follows Parkin's recent win as Best MENA IPO by Euromoney, further cementing its position as a model for successful privatisation and a key contributor to Dubai's vision for future-ready infrastructure. Parkin CEO Eng. Mohamed Abdulla Al Ali called the award a proud moment for both the company and the city, highlighting the team's efforts to create long-term value and attract global investment through a capex-light, cash-generative business model. The accolade reinforces Dubai's growing reputation for innovative privatisation strategies and its ability to lead transformative developments in the mobility and infrastructure space. News Source: Burson Global
Zawya
an hour ago
- Zawya
Huawei showcases 5G-A development and value of scenario-based AI
Manama, Bahrain: During MWC Shanghai 2025, Huawei showcased new developments in 5G Advanced (5G-A) experience monetization and scenario-based services powered by AI agents. The company's exhibition at this year's event was titled "Accelerating the Intelligent World" as it intended to meet with global carriers, industry partners, and opinion leaders to discuss new paths for carrier development that focus on creating value using AI. Huawei's showcase focused on their latest innovations in three areas: Services: Huawei announced the success of a number of 5G-A experience monetization and scenario-based AI application (AI-to-X) projects it has carried out in collaboration with China's three major carriers. Infrastructure: Huawei hosted presentations by their carrier partners on their recent experience in building AI-centric networks, and discussed how to create AI computing hubs that can enable business success with AI. The company also launched a new comprehensive AI Ultra-Broadband (AI UBB) solution that covers all network layers from home broadband to transport networks. The solution will come with end-to-end built-in computing power and comprehensive performance enhancements aimed at accelerating network evolution towards higher-level autonomy, which will, in turn, improve AI application experience and enable business growth. Operations: Huawei and China's three major carriers jointly shared their latest best practices and achievements in intelligent wireless network operations and intelligent home broadband operations, as well as AI computing services for training and inference. These practices help carriers build, maintain, and utilize computing power. Commercial 5G-A adoption is expected to accelerate in a number of regions in 2025, including the Middle East, China, and Asia-Pacific. Carriers in these regions are actively exploring experience monetization models. Eric Xu, Huawei's Deputy Chairman and Rotating Chairman, gave a keynote on pathways for driving growth in the telecoms industry. Xu began his speech by sharing observations about the current status of the telecoms industry: "After nearly four decades of rapid growth, the industry has entered a period of steady development, while facing some challenges to new growth." He proceeded to expand on four potential pathways to growth: Ramping up for changes in user needs and meeting new demands with high growth potential Boosting HD video supply and consumption through coordinated efforts across the ecosystem Bringing 5G to every car for new growth in intelligent connected vehicles Bringing FTTR to micro and small businesses to make the most of opportunities in AI "Of course, every carrier is different," concluded Xu. "Their markets are different, their business environment is different – and so is their competitive landscape. So the pathways to growth are different too. We're ready and willing to work together, helping carriers explore opportunities unique to them and carve out the right pathways to long-term, sustainable growth." China has emerged as a global pioneer in 5G-A, with 5G-A already available in over 300 of its cities. Carriers now offer 5G-A mobile plans in more than 30 Chinese provinces and the country currently has over 10 million 5G-A users. Carriers in China, the Middle East, and other regions are also exploring the new value framework for experience monetization by introducing premium upgrade initiatives. 5G-A offers users ultra-fast networks and fuels intelligent transformation in multiple sectors, including smart living, transportation, and manufacturing. The communications industry is facing significant disruption thanks to AI-driven innovation. The success of new experience monetization models also indicates the industry will soon enter a new era of growth. These changes are expected to reshape the way people interact with each other, with organizations, and with society. Carriers are uniquely positioned to embrace this surge in AI and explore new AI applications because of their inherent strengths in cloud, network, intelligence, and computing. They are using AI to transform their services, infrastructure, and operations, which is unlocking new drivers for business growth. Many carriers are rebranding themselves as providers of personalized, integrated, and high-quality AI agents that are accessible to consumers anytime and anywhere. Within the smart home market, they are upgrading existing services by enabling coordination between various smart devices to enhance smart home companionship. Carriers are also moving into the in-vehicle services market by integrating AI agents with vehicle-to-everything (V2X) technologies to create smart, mobile third spaces that deliver new experiences for monetization. For businesses, they are upgrading their capabilities by enhancing computing-network services and model-based services that will deeply empower production and operations. MWC Shanghai 2025 took place from June 18 to June 20 in Shanghai, China. During the event, Huawei showcased its latest products and solutions in Hall N1 of the Shanghai New International Expo Center (SNIEC). The commercial adoption of 5G-Advanced is accelerating in 2025. Huawei collaborates with global carriers, industry experts, and opinion leaders to explore how innovations in AI can be used to reshape telecom services, infrastructure, and operations to generate new revenue sources and accelerate the transition towards an intelligent world. For more information, please visit:
