Lotto NZ Unveils Bold New ‘Imagine' Powerball TV Advertisement
Lotto NZ has taken its storytelling to new heights in its latest 'Imagine' TV advertisement.
The advert focuses on a player who sheds all his inhibitions – and layers – as he follows through on a promise made to mates at the time of purchasing a Powerball ticket.
LINK TO NEW ADVERTISEMENT: https://vimeo.com/1088590973/f4272e4e06?share=copy
Lotto NZ Chief Executive Jason Delamore says Lotto NZ wanted to focus on the way a Powerball win can allow players to live out their wildest dreams.
'When our players buy a ticket, a big part of the experience is imagining how the prize money would be spent.
'Part of the fun is doing that socially, when we have those 'what will you do if you win' conversations with friends and families.
'This advert builds on that idea, focussing on the adventures of a winner who delivers in exhilarating style after making a bold promise at the time of buying his ticket.'
Lotto NZ Chief Marketing Officer Leah Neilson says the team was intent on telling an uplifting and joyful story.
'Our research showed that in the wake of the pandemic viewers want more playfulness and humour, so for this advert we made an early decision to rachet up the fun.
'Some of our adverts have been poignant and tugged at the heartstrings, for example the story of the dog named Wilson that travels around the world to his owner.
'For this one, we wanted to celebrate the way a big win can liberate us of all constraints and live life to the full with those closest to us.'
Set to Enigma's soaring 1993 hit, Return to Innocence, the latest advertisement is the seventh 'Imagine' advertisement released by the Government-owned lottery organisation.
It was produced by ad agency DDB in conjunction with New Zealand production house Good Oil and local director Joel Kefali, with filming in Japan and New Zealand.
In the 2023/24 financial year, Lotto NZ created 64 millionaires, including 23 Powerball multi-millionaires, while paying 100% of its profits – a record $434 million – to the Lottery Grants Board for distribution to the community.
The television commercial will air for the first time at about 8.05pm on Saturday 31 May on TVNZ1, just after the televised Lotto draw.
Previous Powerball 'Imagine' advertising campaigns
Pop's Gift (2015)
Mum's Wish (2017)
Armoured Truck (2018)
Lost Ticket (2019)
On Ice (2020)
House Hunt (2023)
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