India Today Group rocks at WAVES 2025 with AI, awards, and anthem. Key details inside

The Creator Awards (Create in India Challenge) Season 1 concluded with a grand awards ceremony at the World Audio Visual Entertainment Summit 2025, held at the Jio World Centre, Mumbai, on 2nd of May 2025, Celebrating India's emergence as a global creative powerhouse. Spearheaded by the Ministry of Information and Broadcasting, the initiative recognised exceptional talent across 32 categories spanning animation, gaming, filmmaking, AI, music, and digital art.
A day prior, in his inaugural address, during his keynote address at the inaugural World Audio Visual and Entertainment Summit (WAVES) 2025, held at the Jio World Convention Centre in Mumbai, Prime Minister Narendra Modi emphasised India's potential to become a global hub for content creation.
He urged creators worldwide to "Create in India, Create for the World," highlighting the nation's rich storytelling heritage and the convergence of content, creativity, and culture as pillars of the 'Orange Economy'. He lauded the Create in India Challenge as a step forward in cementing India's position as a global hub for media and entertainment.
The Creation in India Challenge awards drew more than 100,000 entries from 60 countries, with 750 finalists and over 150 winners honoured at the grand finale hosted by India Today Group. The ceremony was graced by iconic figures including Union Minister Ashwini Vaishnav, Chief Minister of Maharashtra Devendra Fadnavis, State Minister of I&B - L Murugan, Secretary, MIB-Sh. Sanjay Jaju, Chairman and Editor-in-Chief, India Today Group, Mr Aroon Purie, Aamir Khan, Anupam Kher, Mithun Chakraborty, Akkineni Nagarjuna, and Prasoon Joshi. Creative award winners
At the ceremony, the Chief Guest, Union Minister Ashwini Vaishnaw, congratulated the winners while reaffirming his earlier announcement of the establishment of the Indian Institute of Creative Technology, envisioned as a premier institution akin to the IITs, dedicated to nurturing creative innovation.
Speaking at the Ceremony, Chief Minister of Maharashtra Sh. Devendra Fadnavis said, 'I congratulate Secretary Jaju ji, Minister Vaishnav ji, and I believe that the waves we are seeing today are fulfilling our honourable Prime Minister Modi's dream of positioning India at the forefront of the creators' economic ecosystem.'
Minister of State L. Muruganc congratulated the winners and youngster, 'You're applying your creativity with technology, and we are all able to succeed like your young minds. Thank you very much", while noting the remarkable participation of women creators.
Actor and Producer, Sh. Aamir Khan congratulated the Ministry of I&B, 'Congratulations again, Sanjay ji(Sanjay Jaju). It's an amazing opportunity for young people. "Our country is huge, with many talented people everywhere. "I always felt Waves would give them a chance to showcase their work, and I'm so happy it's coming out so well.'
India Today Group's Editor-in-Chief & Chairman, Aroon Purie, applauded the initiative by the govt. 'I'm quite sure this wave is going to become a tsunami of creativity, and I am delighted that we are honouring all these young people with awards.' INDIA TODAY GROUP LEADS THE CELEBRATIONS OF CREATIVITY
As the Official AI Partner to WAVES 2025, the India Today Group played a pivotal role in conceptualising and executing the WAVES Creator Awards – Create in India Challenge Ceremony and Red Carpet.
As a tribute to the WAVES2025, the India Today Group created a special All-AI Generated WAVES Anthem featuring the India Today Group's AI Pop Star - DRIP.
Maharashtra CM Devendra Fadnavis launched the ground-breaking Waves, which is entirely AI-generated, from composition and lyrics to visual storytelling, graphics, and production—was conceptualised and executed by the India Today Group. India Today Group rocks at WAVES 2025 with AI, awards, and anthem. Key details inside
The Award ceremony was hosted by Karan Singh Chhabra and attended by leading creators from across the globe.
Besides the Creator Awards, at the WAVES 2025, India Today's AI anchor Sana emerged as a showstopper, delivering real-time agenda updates in 16 languages, including 11 Indian regional languages.
Projected across multiple venue screens, Sana ensured seamless, inclusive communication throughout the summit, highlighting the power of AI in multilingual and accessible storytelling.

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