IG Group selects Alloy to manage identity risk
IG Group ('IG'), the FTSE 250 online trading company, has partnered with Alloy, a leading identity and fraud prevention platform provider.
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The partnership enables IG to better achieve full regulatory compliance without impinging on the company's capacity to provide a seamless customer experience and hit ambitious business growth objectives.
The UK financial services industry has developed one of the most rigorous and demanding regulatory regimes globally. Meeting compliance standards is critical to the success of any UK financial services or fintech company. Asked to name the most concerning consequences of fraud in Alloy's recently published State of UK Fraud Report, almost all C-suite leaders at UK fintechs put satisfying regulatory requirements and mitigating reputational damage at the top of the list.*
On top of this pressure to remain compliant, UK fintechs and banks also face pressure to grow. Many businesses operate on outdated, internally-built tech stacks that are too rigid to adapt to evolving demands. At the point of onboarding or verifying customers, the collection and verification of documentation is often managed manually, resulting in fragmented workflows, poor data visibility and a high volume of referrals to KYC analysts for further manual inspection. These delays and hurdles typically result in lower than desired STPs (straight through processing rates), which in turn lead to higher lead times to account activation and higher dropout rates in prospective clients.
Alloy's industry research indicates that this complexity is heightened in businesses like IG that serve customers in multiple markets globally and are processing multimillion pound transactions. Without automated workflows that enable perpetual KYC, unnecessary friction and delays can be passed onto customers.
William Mead, Head of Operations at IG Group, comments: 'Integrating Alloy's identity and fraud prevention platform into our risk management processes is transforming perpetual KYC from a conceptual ideal to a real-life, proven way of operating that increases automation and efficiency, and reduces risk and development burden.
'From the outset, Alloy's UK team fundamentally appreciated the drain on capacity and resources that continual ID verification creates without the right technology in place. Alloy's automated verification and monitoring tools help us refocus our attention and efforts to deliver the sort of user experience an IG customer expects from us. By continually ensuring we know who our customers are in accordance with expanding regulatory rules, the experience we can provide feels less intrusive, less onerous and more streamlined.'
By leveraging Alloy, IG has been able to develop a dynamic and holistic approach to risk management through the client lifecycle from onboarding to in-life. This approach reduces the potential for regulatory risk, alleviates the need for remediation efforts after risks are exposed, and improves customer conversion and retention. At the same time, Alloy enables IG to consolidate operational workflows in all jurisdictions and orchestrate multiple data signals for due diligence flows based on risk level and geographic requirements, which results in far more automated processes and fewer manual activities.
Since integration, IG has experienced a significant increase in automated activations. Most of the time previously spent handling remediation efforts after risks were retrospectively exposed is deployed elsewhere on activities like proactively improving internal processes and enhancing the customer journey.
James Baston-Pitt, Alloy's Head of Growth UK, EMEA and APAC, adds: 'IG is an exceptional company that has been focused and collaborative in making bold transformations to their customer decision-making and in-life processes. Balancing the importance of robust, compliant, and seamless experiences globally involves fine-tuning customer journeys to maximise automation in both core and expansion markets. We are very excited about what we have achieved together so far.'
* 93% of UK fintech C-Suite leaders rank regulatory penalties and reputational damage as the most concerning consequences of fraud - Alloy State of UK Fraud Report, March 2025
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