Samsung unveils true AI TV with exclusive pre-order offers on new 2025 line-up - Middle East Business News and Information
Samsung Gulf Electronics has unveiled its full 2025 TV lineup in the UAE, ushering in a new era of AI-powered home entertainment. Introduced globally at Samsung's Unbox & Discover 2025 event, the new range features Neo QLED 8K, OLED, QLED, The Frame, ultra-large TVs.
With its introduction of Vision AI, Samsung is reimagining what television means for modern lifestyles. More than just a screen, the new AI TVs act as intelligent companions; learning user habits, enhancing content quality, and seamlessly integrating with smart home ecosystems.
Mohamad Sharif Oubaid, Director & Head of Visual Display Division, Samsung Gulf Electronics, said: 'At Samsung, we believe AI is no longer just a feature, and it's going to be the future of everyday convenience in the UAE. Our 2025 lineup reflects this vision with TVs that not only entertain but anticipate and respond to your needs. From stunning 8K visuals to home monitoring and smart automation, we're redefining the living room experience in the UAE. Samsung's Vision AI will be the reliable partner that makes everyday life easier and more convenient. We are excited to open up a new world of experiences on screens and exceed consumers' expectations.'
AI That Understands You
Functions like 8K/4K AI Upscaling Pro, Auto HDR Remastering Pro, and Color Booster Pro use deep learning to enhance visual and sound quality for a cinema-grade experience. 'Auto HDR Remastering Pro' uses AI deep learning technology to analyze SDR content scene by scene and apply real-time HDR effects to enhance immersion with rich contrast and realistic colors. 'Color Booster Pro' allows AI to analyze and classify the colors of each scene and improve color expression.
A Bigger, Smarter Lineup for Every Home
This year, Samsung has expanded its AI TV lineup from 26 to 50 models, expanding across 12 series. For UAE residents seeking premium viewing experiences, here are the highlights:
The OLED line-up is now empowered with an additional model, S85, the most affordable way to enjoy OLED. It provides brighter images, richer contrast with the OLED Brightness Booster and an upgraded viewing experience thanks to the AI processor.
Neo QLED has expanded the range of consumer choices for ultra-large TVs by adding new 115-inch and 100-inch screens this year, from the previous maximum screen size of 98-inch.
The Samsung Soundbar, which has been ranked No. 1 in global sales for 11 consecutive years, is even better now. The 2025 Q Series Soundbars (HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F) have reduced the size of the subwoofer by 58% (based on Q990F) while achieving powerful bass. The 'Convertible Soundbar (HW-QS700F)', which was newly released this year, automatically optimizes the sound by detecting the direction of installation with the gyro sensor built into the soundbar. Regardless of how it is installed on a stand or wall-mount, Dolby Atmos and Q Symphony provide immersive surround sound.
The 'Samsung Art Store', which was previously only supported in 'The Frame', has been expanded to include the 2025 Neo QLED and QLED. Samsung Art Store is an art subscription service exclusively for Samsung TVs that provides more than 3,000 world-class artworks in cooperation with about 70 famous art galleries and museums, making it easy to access art in everyday life.
In addition, the 2025 Neo QLED 8K (QNF990) model and 'The Frame Pro', introduced this year, have a new 'Wireless One Connect Box'. The cable that was connected to the TV can be connected to the Wireless One Connect box, making it easy to install without complicated cables.
Glare Free technology, which was first introduced to OLED last year, will be further expanded in 2025, including Neo QLED 8K, Neo QLED 4K, QNF90 series and OLED SF95 series. Certified by UL, a global certification body, it reduces reflections from sunlight and lighting, blocking glare and allowing you to enjoy a clear picture even during the day.
Additionally, 2025 models offer Glare Free technology (certified by UL) for clear daytime viewing and Wireless One Connect for a cable-free aesthetic, ideal for sleek interiors.
Limited-Time UAE Pre-Order Offers
To celebrate the launch, Samsung Gulf Electronics is offering exclusive pre-order deals available on its eStore from May 21 to June 10, while stocks last. These include discounts up to AED 2,900 on select 2025 TV models, free Soundbar gifts worth up to AED 3,799 and 5X Samsung Rewards points valued up to AED 2,000. A trade-in top-up bonus up to AED 2,000 is also being offered. Moreover, Samsung customers can avail complimentary OSN & Shahid subscriptions for up to 12 months, worth up to AED 1,000.
Customers in the UAE can now pre-order to secure these benefits and be among the first to experience the future of AI television.
For more information or to place your pre-order, visit www.samsung.com/ae
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