Amazon Prime Day 2025: Everything To Know About This Year's 4-Day Sale
This year's Amazon Prime Day details have finally been announced. Early this morning, the retail giant shared that Amazon Prime Day 2025 will run July 8 through July 11—making it a four-day-long event this year. That means you'll have two more days to shop than in years past. Other than that, the sale is expected to be largely the same, with millions of deals on everything from must-have tech and beauty staples to outdoor essentials and kitchen appliances. The press release mentions that you can expect discounts from top brands including Dyson, Away, Samsung and Tarte.
Amazon just announced the dates and details of Prime Day 2025. Here's everything you need to know.
Something else that's new this year? Today's Big Deals, a themed daily deal drop. Every night of the sale at midnight PDT, Amazon will be releasing special one-day deals. 'Prime Day 2025 is looking promising. I anticipate that we'll see a lot of first-time deals and all-time lows from a lot of brands as they try to encourage shopping in the face of economic uncertainty,' says supervising deals and coupons editor Kara Cuzzone. Here, we've outlined everything you need to know about this year's sale and rounded up the best early deals you can shop right now.
Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company's 20th anniversary. Over the years, it's expanded into a 48-hour event, but this year it's getting another extension: Amazon Prime Day 2025 will be four days long.
Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.
Technically, there's only one Prime Day each year. However, for the past three years, Amazon has run a similar savings event in October: Prime Big Deal Days. In recent years, it has also started running annual sales that are open to the general public (not just Prime members) including the Big Spring Sale, Amazon Pet Day and the Summer Beauty Event. Time will tell if Amazon will continue to add to its annual sale schedule.
No, Amazon Prime Day isn't a sitewide sale. That said, you can still find hundreds of thousands of discounts across nearly all product categories from brands like Sony, EltaMD and, of course, Amazon itself. Just keep in mind that you have to be a Prime member to take advantage of the deals.
The answer to this question largely depends on what you're shopping for. If you're in the market for Amazon devices, tech and small appliances, you'll likely find some great deals over Prime Day. The same goes for beauty and personal care essentials—Amazon has really stepped up its game in these categories over recent years.
That said, there will inevitably be plenty of lackluster offers as well. We always recommend checking the price history of an item by using tools like CamelCamelCamel or checking other sites for price comparison before adding it to your cart. Our editors research the price history of every item we feature in our content, so shopping a Forbes Vetted Prime Day deals lists is another way to ensure you're getting a good deal.
You can sign up for an Amazon Prime membership at any time. The annual membership costs $139 (after a 30-day free trial). A membership gets you access to the sale as well as a slew of Prime member perks, like access to special offers, free shipping (including same-, one- and two-day shipping options depending on the product and your zip code), Grubhub+, Prime Video services and more. Some users may also qualify for discounted memberships, including students and eligible government assistance recipients.
You don't have to wait for Prime Day to find great deals on Amazon's site. The e-tailer is known for offering some of the best prices and widest variety of products online all year long. We did price history research to uncover the best early deals you can shop today.
Amazon
A portable charger is a must for frequent travelers and commuters. I brought this Anker model on a extended trip with friends recently, and it was the most used item among all of us. You can attach your phone magnetically and prop it up with the kickstand for hands-free use, or attach a USB-C charging cable for fast charging.
Why It's A Good Deal: This is only $3 shy of the best price we've seen for this charger, and the lowest it's dropped since March.
Amazon
With three speed and temperature settings, this Wavytalk tool lets you dry your strands efficiently without creating excess damage. Plus, the compact design makes it easy to travel with.
Why It's A Good Deal: At $62.59, this is just $1 more than the hair tool's lowest price ever.
Amazon
Our favorite Apple wireless earbuds, the Apple AirPods Pro 2 offer up to 30 hours of battery life, spacial audio, great sound and a secure fit. They also have a new Conversation Awareness feature that automatically adjust the sound when it detects you're speaking.
Why It's A Good Deal: This matches the second best price we've seen for these earbuds, which haven't dropped any lower since December.
Amazon
Grab this Yeti bag for your next lake day or a summer picnic. The carryall is a soft-style bag that's tough, waterproof and has internal dividers to help keep your items organized. Just keep in mind that it is not a cooler, so it won't keep your items cold.
Why It's A Good Deal: This is the best price we've seen for this Yeti tote.
Amazon
If you're looking for a TV that'll let you catch every second of your favorite sports games in high res, this is a great option. It has an AI Sports Mode that sharpens and boosts the quality of whatever you're watching—including fast-moving action. It also has a gaming mode that allows for lag-free play.
Why It's A Good Deal: This is the TV's lowest price ever.
Amazon
Our favorite espresso machine overall offers premium features in an accessible and user-friendly design that's easy to clean. The set includes a built-in bean hopper and grinder, 15 bar pump, steam wand and more.
Why It's A Good Deal: This deal is the second best price we've ever seen for this popular model.
Amazon
The Apple Watch Series 10 improves on its predecessors: It's thinner and includes an impressive suite of health and fitness features—not to mention seamless connectivity with your existing Apple eco-system. If you're an Apple user looking for a smartwatch or simply looking to upgrade from an older model, this is a good deal.
Why It's A Good Deal: This discount matches the best price we've seen for the latest model.
Amazon
If you live in a smaller space with hard floors, check out this Dyson stick vacuum. The V8 Plus is lightweight, maneuverable and comes with several attachments to tackle a variety of cleaning needs, like stairs and upholstery.
Why It's A Good Deal: This discount matches the second lowest price we've seen on this model in 2025.
Amazon
When it comes to your teeth, a little investment up front can go a long way. Our pick for the best splurge electric tooth brush is aesthetic, has a well-designed app and travels well. (Its chic case doubles as a portable charger.) It also has a removable base that's easy to clean and doesn't allow gunk to build up.
Why It's A Good Deal: This discount is just $5 shy of the best price we've seen for this model in 2025.
Amazon
It's grilling season. If you're looking for a new grill, this is a solid deal on a cult-favorite model. The Traeger pellet grill can grill, smoke, bake and more all in one. This compact design won't take up a ton of space in your yard, but it can still hold up to 24 burgers or four whole chickens.
Why It's A Good Deal: This is the best price we've seen for this grill since 2024.
Amazon
Fish oil is good for your pet's coat and joints. It's a great supplement to add to their meal at any age, and it doesn't get much easier than a liquid meal topper. Reviewers say they noticed improved softness of their pets' coats and that even picky pups seemed to enjoy the taste.
Why It's A Good Deal: This matches the best price we've seen for this Native Pet oil in 2025.
Amazon
This EltaMD formula is our beauty editor's pick for the best sunscreen for sensitive skin. It goes on clear, so you don't have to worry about a white cast, and features niacinamide to soothe your skin. It's also oil-free and non-comedogenic, meaning it's less likely to clog pores.
Why It's a Good Deal: This sunscreen dropped to just over $35 last month, but this deal matches the next best price we've seen. It's also a great seasonal offer.
Amazon
This reversible comforter is a great option for warm sleepers. It's made of a high-performance fabric that's cool to the touch and and moisture wicking. The entire blanket is also machine washable and dryer safe for easy maintenance.
Why It's A Good Deal: This is the best price we've seen for this cooling blanket since April.
Amazon
You can use this portable flosser in the shower to stay on top of your daily tooth maintenance. The battery-powered design has a USB-B charger, so you can easily keep it charged up between uses. (However, it does not come with a USB-A wall adapter.) The model also includes with a one-year warranty.
Why It's A Good Deal: This is the best price we've ever seen for this model.
The Forbes Vetted deals team has over a decade of combined experience covering major sale events and holidays, including Amazon Prime Day.
The author of this article, Forbes Vetted's assistant deals editor Jordan Thomas, has over five years of experience covering consumer shopping and sales. She has been writing for Forbes Vetted for the past three years, producing daily deals content and tracking prices and product trends all year long.
This story was edited by supervising deals and coupons editor Kara Cuzzone. She has over seven years of experience researching and reporting on deals, and has been leading the Forbes Vetted for over four years.
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