Retailers Flex Their Vocabulary to Warn of Potential Tariff-Driven Price Hikes
Retailers are walking a tightrope to convey they're looking to raise prices without actually saying they're raising prices.
Best Buy, Target and others say they are 'adjusting' prices and making strategic decisions around promotions. Executives at Deckers Outdoor DECK -1.86%decrease; red down pointing triangle, the footwear company behind Ugg boots and Hoka sneakers, are 'flexing the pricing power' of its brands. Ernie Herrman, chief executive of T.J. Maxx TJX -0.05%decrease; red down pointing triangle owner TJX Cos., said last week it would shift its prices in tandem with traditional retailers, while trying to avoid the word 'price.'
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