Oakley and Meta Launch Performance AI Glasses

Home » Emerging technologies » Artificial Intelligence » Oakley and Meta Launch Performance AI Glasses
Oakley has announced a new collaboration with Meta to launch a category-defining product Performance AI glasses. The launch marks a major milestone in wearable technology by combining Oakley's sports design heritage with Meta's advanced AI and spatial computing.
Oakley Meta glasses will merge iconic Oakley aesthetics with Meta's leading technology. The product is designed to deliver real-time insights into physical performance and allow users to share key moments from both sports and daily life.
The global campaign will feature Team Oakley athletes, including World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.
'For 50 years, we've been pushing the boundaries of what is possible, obsessed with solving unsolved problems,' said Caio Amato, Global President of Oakley. 'Together with Meta we are setting new bounds of reality. It is not only about pushing forward performance, but also about amplifying human potential as never before.'
Rocco Basilico, Chief Wearables Officer at EssilorLuxottica, added, 'This marks a bold new chapter in our wearables journey. With Oakley's iconic design legacy and Meta's breakthroughs in AI and spatial computing, we're setting a new standard for the industry.'
He also revealed the initiative is part of a broader, multi-brand strategy to build a connected eyewear category across various lifestyles and use cases.
Key highlights: Oakley Meta glasses fuse performance design with cutting-edge AI.
Campaign to feature athletes Kylian Mbappé and Patrick Mahomes.
EssilorLuxottica plans to scale connected eyewear across brands.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Web Release

43 minutes ago

• Web Release

IFS Appoints Shawn Juister as President, Energy & Resources

IFS, the leading provider of enterprise cloud and Industrial AI software, today announced the appointment of Shawn Juister as President, Energy & Resources, reflecting IFS's strong growth in the sector and new product investment. Juister has joined the IFS executive leadership team, bringing more than 20 years of experience to the company. With this appointment, IFS continues to strengthen its focus on the Energy & Resources (E&R) sector, which includes asset-intensive and service-centric customers in Energy and related industries. Juister will be responsible for driving accelerated growth in the sector, deepening customer value, and executing IFS's ambitious E&R product roadmap. Juister has previously held global leadership positions across software, energy, and asset-intensive industries. He brings deep experience in enterprise software and commercial transformation, including senior roles at Hitachi Energy and RPM Global, where he delivered significant revenue growth and led major go-to-market and SaaS transitions. 'Shawn is an accomplished software executive with a track record of scaling enterprise businesses and delivering commercial transformation,' said Max Roberts, Chief Operating Officer at IFS. 'His leadership will be instrumental as we double down on our momentum in Energy & Resources, following landmark customer wins such as Total Energies, and as we bring our next-generation AI-powered industry solutions to market.' Shawn Juister, President, Energy & Resources, IFS, added: 'Now is a very exciting time to join IFS. The company is extending its leadership and investment in solutions tailored for the energy industry in parallel with the energy sector undergoing major strategic and digital transformation. I am looking forward to working with our customers to capitalize on the opportunities for growth.'

Zawya

3 hours ago

• Zawya

Intelmatix named 2025 Technology Pioneer by the World Economic Forum

Riyadh: The World Economic Forum (WEF) has named today Intelmatix, a global deep-tech company specializing in enterprise artificial intelligence, as a 2025 Technology Pioneer. Intelmatix is the first AI company from Saudi Arabia, and the broader MENA region to receive this recognition, marking a major milestone for the Kingdom's technology sector. The WEF Technology Pioneers program recognizes the world's most promising companies that are shaping the future through innovation and impact. Past honorees have included transformational leaders such as Google, Twitter, Airbnb, Spotify, and Palantir. The announcement underscores Saudi Arabia's bold commitment to artificial intelligence as a national priority under Vision 2030, which has fostered an ecosystem where companies like Intelmatix can thrive and contribute to positioning the Kingdom as a global hub for AI and cognitive technologies. Intelmatix supports enterprises at every stage of their cognitive transformation through a comprehensive ecosystem of products, solutions, and expertise. Products are delivered via EDIX, the Enterprise Digital Intelligence Platform, while AI solutions are custom technology developments to meet the specific needs of the public and private sector. Enterprises can also tap into Intelmatix's deep expertise through the AI Academy, AI Advisory, and AI Labs, embedding cutting-edge skills, strategic guidance, and innovation throughout their cognitive journey. Intelmatix was selected for its pioneering work on EDIX, a next-generation AI platform designed to serve as the digital brain of the enterprise. EDIX transforms how enterprises operate and make decisions by embedding AI-driven intelligence directly into the fabric of daily workflows. Built on a modular, agent-based architecture, EDIX allows intelligence to scale and evolve with the enterprise, enabling organizations to start their cognitive transformation small and progressively become fully cognitive. EDIX offers a living, adaptive system of intelligence, where AI agents don't merely analyze data, but learn, collaborate, and act in context. What truly sets EDIX apart is its suite-based approach, tailored to key industries through EDIX Suites. For example, EDIX Cities powers the UrbanX platform developed with the Riyadh Municipality, where multiple AI agents manage urban operations in real time. The EDIX Talent Suite is used for example by the Saudi Commission for Health Specialties to support national planning for healthcare practitioners. In the private sector, the EDIX Retail Suite enables large retailers to optimize operations, staffing, and site decisions, illustrating how EDIX brings intelligence to life across diverse domains. As a member of the Technology Pioneers community, Intelmatix will actively contribute to the World Economic Forum's global initiatives, including the Centre for the Fourth Industrial Revolution (C4IR), the AI Governance Alliance, and the Smart Cities initiatives, furthering dialogue on responsible AI and future-ready systems. 'We are honored to be named a Technology Pioneer by the World Economic Forum,' said Dr. Anas Alfaris, Co-founder and CEO of Intelmatix. 'This recognition reflects our commitment to pushing the frontiers of enterprise AI, and to shaping a future where enterprises can think, adapt, and act with cognitive intelligence.' As a member of the Technology Pioneers community, Intelmatix will actively contribute to the World Economic Forum's global initiatives, including the Centre for the Fourth Industrial Revolution (C4IR), the AI Governance Alliance, and the Smart Cities initiatives, furthering dialogue on responsible AI and future-ready systems. About Intelmatix Intelmatix is a deep-tech company building the next-generation enterprise AI platform, powered by context-aware, domain-specific AI agents. Acting as the digital brain of the enterprise, the platform ingests organizational and external data, forecasts scenarios, recommends decisions, and orchestrates intelligent actions. Intelmatix enables enterprises to become cognitive, intelligent ecosystems that sense, learn, decide, and evolve, with unmatched speed, accuracy, and scale. The company was founded in 2021 and is headquartered in Riyadh, with offices in London and Boston. About World Economic Forum The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas ( Media Contact Waseem Sayegh

TECHx

3 hours ago

• TECHx

Huawei Showcases 5G-A Innovations at MWC Shanghai 2025

Home » Tech Value Chain » Global Brands » Huawei Showcases 5G-A Innovations at MWC Shanghai 2025 Huawei announced major advancements in 5G Advanced (5G-A) experience monetization and AI-powered services at MWC Shanghai 2025. The event was held from June 18 to June 20 at the Shanghai New International Expo Center. The company revealed its exhibition theme as 'Accelerating the Intelligent World,' aiming to engage global carriers, partners, and industry leaders. Huawei focused on exploring new paths for carrier development through AI integration. Huawei showcased progress in three key areas: Services: Huawei revealed the success of 5G-A monetization and AI-to-X application projects with China's top carriers. Huawei revealed the success of 5G-A monetization and AI-to-X application projects with China's top carriers. Infrastructure: The company launched its AI Ultra-Broadband (AI UBB) solution, covering all network layers. This includes enhancements from home broadband to transport networks, boosting AI performance and network autonomy. The company launched its AI Ultra-Broadband (AI UBB) solution, covering all network layers. This includes enhancements from home broadband to transport networks, boosting AI performance and network autonomy. Operations: Huawei and carriers shared achievements in intelligent wireless and broadband operations, including AI computing services for model training and inference. The company reported that commercial 5G-A adoption is gaining momentum across China, the Middle East, and Asia-Pacific. Carriers in these regions are exploring new experience monetization models. Huawei also hosted partner presentations on building AI-centric networks and discussed creating AI computing hubs to drive business success. These initiatives aim to improve the AI application experience and enable sustainable growth. Eric Xu, Huawei's Deputy Chairman and Rotating Chairman, delivered a keynote highlighting growth pathways in the telecom industry. He noted that the sector has entered a phase of steady development and faces challenges to continued expansion. Xu outlined four strategic opportunities: Address evolving user needs with high-growth services. Expand HD video services through ecosystem collaboration. Enable intelligent connected vehicles with 5G-A. Support small businesses through FTTR and AI-based solutions. Huawei emphasized that carriers have unique conditions and must explore customized growth paths. Xu affirmed the company's readiness to support carriers in creating value with AI. China was reported as a global leader in 5G-A, with over 10 million users and coverage in 300 cities. More than 30 provinces offer 5G-A mobile plans. Carriers are launching premium upgrade options as part of new monetization frameworks. Huawei noted that AI is reshaping telecom services, infrastructure, and operations. The company stated that this transformation is driving new business models and accelerating the shift toward an intelligent world. Carriers are now positioning themselves as providers of AI agents across sectors. In the smart home segment, they are enabling enhanced device coordination. In-vehicle services are evolving through AI-powered V2X technologies. For businesses, carriers are improving computing-network and model-based services to support operations. Huawei concluded that its collaborations and innovations at MWC Shanghai 2025 mark a key step forward in global 5G-A commercialization and AI-driven telecom evolution.