Saudi CDF celebrates KSA handicrafts through showcase in Selfridges, London
The Saudi Cultural Development Fund (CDF) is showcasing a curated collection by Saudi artisans at Selfridges London, one of the world's leading luxury retail destinations, June 3-22.
The initiative highlights the cultural and economic value and salience of Saudi handicrafts, providing an international platform for local artisans and cultural entrepreneurs to introduce their work to a global audience, as part of CDF's ongoing efforts to amplify the impact of the Year of Handicrafts 2025 in KSA.
In collaboration with Turquoise Mountain, a global non-profit dedicated to reviving traditional arts and empowering craftspeople, the showcase offers visitors a curated selection of handcrafted pieces in a dedicated space within Selfridges.
Themed with references to Saudi Arabia's natural and architectural heritage, the activation highlights work crafted from locally sourced, sustainable materials, reimagined through a contemporary creative lens. The collection features handicraft pieces in palm handicrafts, jewellery and accessories and leather crafts created by artisans from across the Kingdom, together representing the diverse and rich landscape of Saudi artisanship.
Examining a product.
The programme runs in parallel with a Saudi fashion showcase at Selfridges, also enabled by CDF in collaboration with the Saudi Fashion Commission. It features a curated lineup of Saudi fashion brands — beneficiaries of CDF and the Saudi 100 Brands initiative — presenting their collections alongside Selfridges' leading international labels, highlighting the dynamism and rapid growth of Saudi Arabia's cultural sector.
Through the multifaceted show, CDF aims to empower artisans and cultural entrepreneurs to showcase their work on a global stage, stimulate investment in the handicrafts and fashion sectors, and reinforce the international visibility of Saudi heritage during the Year of Handicrafts 2025 in Saudi Arabia. The showcase builds on CDF's ongoing Year of Handicrafts initiatives to empower the Saudi cultural sector, maximise economic and social contributions of traditional crafts, and broaden their reach, both locally and internationally. A key milestone in the efforts is the recent launch of the Nama' Accelerators: Handicrafts Track — a dedicated enablement solution that supports cultural businesses through specialised training, mentorship, and financial incentives.
By developing scalable, sustainable enterprises, Nama' drives community growth, enhances innovation, enriches national identity, and reinforces heritage crafts as dynamic contributors to Saudi Arabia's broader economic diversification. Through Nama' and other empowerment solutions, CDF strives to strengthen the creative entrepreneurial ecosystem and ensure that traditional crafts thrive as both cultural treasures and engines of economic growth. Founded in 2021, CDF seeks to enrich Saudi Arabia's cultural landscape. It is organisationally linked to the Saudi National Development Fund and aims to foster the development of a self-reliant cultural sector. By supporting cultural activities and projects, empowering those involved in them and facilitating investment in the sector, CDF works to improve the cultural sector's profitability, in alignment with the National Culture Strategy and Saudi Vision 2030.
Selfridges is a London icon.
Aligned with the Ministry of Culture's ambitious goals, the Saudi Fashion Commission was established to empower and support the fashion sector in Saudi Arabia. The Commission's strategy focuses on supporting the fashion community throughout the total value chain, from the design process through production, development, and product lifecycle management. The Commission recognises the fashion industry as a pillar of local culture, reflecting Saudi Arabia's rich heritage. It works to amplify Saudi heritage and identity within the industry, contributing to fulfilling global needs and achieving a positive impact on the national economy. The Commission's mission is to enable the development of a thriving Saudi fashion sector that is sustainable, inclusive, and fully integrated to support local talent.
Handicrafts have long held a special place in Saudi Arabia's cultural fabric, representing a prosperous heritage passed down through generations. Rooted in the creativity and skill of Saudi artisans, traditional crafts symbolise the nation's ingenuity and resilience, while highlighting its diverse cultural identity.
Throughout 2025, the Saudi Ministry of Culture is organising an array of events, exhibitions, educational programmes and competitions under the banner of the 'Year of Handicrafts'. The activities aim to emphasise the cultural and historical significance of handicrafts, while supporting their relevance in contemporary life.
By highlighting artisanry across various sectors, the initiative seeks to foster appreciation for traditional arts and encourage their continued practice and preservation. Handicrafts, including palm weaving, metalwork and pottery, serve as enduring symbols of Saudi culture, blending tradition with modernity. They are not only artistic expression, but also a reflection of the Kingdom's history, values, and adaptability. By celebrating them, the Year of Handicrafts aims to inspire new generations to engage with their heritage and highlight the talent of Saudi artisans to local and global audiences.
The initiative also seeks to empower artisans by enhancing opportunities for their crafts in contemporary markets and strengthening their connection with the global community. Through partnerships across the public, private, and non-profit sectors, the Year of Handicrafts cultivates sustainable practices, fosters innovation, and contributes to cultural dialogue. As a testament to the Ministry of Culture's commitment to safeguarding Saudi Arabia's heritage, the Year of Handicrafts also provides a platform to celebrate the stories, skills, and traditions that form the foundation of the Kingdom's cultural identity.
Selfridges is an upscale department store, stocking designer and popular clothing brands plus housewares and gifts. The Oxford Street icon is a London landmark and a luxury shopping experience, home to both affordable and premium brands, offering fashion, beauty, time pieces and jewellery to home and technology and haute cuisine.
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