Wayne Wonder talks peace, the Middle Eastern music scene and Sean Kingston's legal troubles
One of Jamaica's best-known reggae and dancehall artists sang at my desk recently, sharing his call for peace in the region. He sang over a Zoom video call, but Wayne Wonder put so much energy and passion into the impromptu performance of the song White Flag, he might as well have been there in person. The No Letting Go singer was in Dubai this month to perform at the Reggae Beachfest, which has been held since 2013. More than 4,000 people attended this year's event at Barasti Beach. 'I just want to spread love and unity. Peace and love to humanity. There is so much going on right now. Love is lovely, war is ugly,' he said. He has two new singles out and performed one of them, Sweet, at the festival. He is also working on new EP with famous producer Tony Kelly, known for his collaborations with Shaggy, Sean Paul, Beenie Man, Buju Banton, Shabba Ranks and others. Wonder has been singing for more than three decades. Last year, No Letting Go was certified platinum in the UK, as the slow burner still has a following 23 years after its release. Other artists at the festival included South African Khalil Harrison, who is riding high on the viral success of his song, Jealousy. London DJ Skyla Tylaa featured Harrison, alongside Tyler ICU, Diamond Platnumz and others, on her new song Bombshell that marks her debut as a producer. Wonder said the music scene in the Middle East is booming. 'Music is growing. A new generation and the classics are rotating. It's just like a melting pot of music,' he said. "I went to the club a few nights ago, and there were all different types of music." Reggae Beachfest has evolved over the years to incorporate other genres, one of the organisers, Saif Al Naji, said. 'We've always embraced the full spectrum of Caribbean sounds – reggae, dancehall, and soca. But in recent years, we've started incorporating Afrobeats and amapiano into the mix. With its global rise and energy, it blends perfectly with our vibe and adds another layer of excitement to the festival line-up,' Al Naji added. The organisers are already working on their next event and have big dreams to turn the event into a regional fixture. 'We've been cooking up something very special for the upcoming season,' said Al Naji. 'While we can't reveal too much just yet, let's just say there are some bold moves and big names in the works. Our long-term goal is to build the biggest reggae festival in the Middle East — one that stands proudly alongside global icons like Reggae Sumfest in Jamaica, Summerjam in Germany, and City Splash in the UK. 'We're aiming for a two-day Reggae Beachfest experience with over 20,000 fans in attendance. We truly believe we're on the right track, and we're already planning toward making that vision a reality.' Jethro Nyandoro, one of the DJs who has taken part in the festival over the years, said it has hosted some of the most in-demand artists and built a loyal fan base. As Wonder performed in Dubai, another Caribbean artist, Sean Kingston, was enduring legal trouble in the US. The singer is awaiting sentencing after his conviction, along with his mother, in a $1 million federal fraud case. Wonder said there were lessons in the case for everyone. 'It's just an unfortunate situation. You just have to walk a straight line. Each and every one of us, not just artists. Just try to do your best,' he said. 'It only takes one mistake to mess you up. I tell my son all the time. One mistake can mess up your whole life.' 'In this age of social media, you've just got to be careful. You have to be skeptical of your circle, because trust is very hard to find.'
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'This next phase will be driven by rising consumer expectations, generational shifts, and a stronger desire for emotional connection, storytelling, and curated experiences,' said Shadman. That helps explain why minimalist, niche brands like Jil Sander and Maison Margiela — both of which recently opened flagships in Mall of the Emirates — are winning over younger shoppers. Their aesthetic is quiet, conceptual, and logo-light — a sharp contrast to legacy flash. For younger buyers, these labels — like resale — offer identity over status. Changing shopper habits are also being reflected in how luxury is delivered — not just what's being sold, but how it's discovered. As shoppers demand more curated, convenient shopping experiences, both resale platforms and brands are adapting. Denis Yurchenko, founder and CEO of AI and R&D Dubai-based company MTLAB, noted in his Q1 2025 retail outlook that challenges such as returns and real-time inventory are prompting brands to reassess how physical retail operates in the Gulf. His team's AI-powered system, DAVE, utilises virtual try-ons, in-store chatbots, and proximity-based offers to make luxury feel both personal and seamless — tools that could easily be extended to resale pop-ups. ' We are creating a new way to shop,' he said. ' You usually spend around two or three hours just to find your size, your colour, your budget, and guess if it fits or not, and so on,' Yurchenko said about MTLAB, which is set to launch in September. He explained, you can ask the AI chat for an outfit for a specific occasion, with your preferred colour and size and it will list you all relevant options. ' You can buy it in the chat. So, basically instead of two hours, you could buy it in less than one minute.' Using virtual try-ons to improve sizing accuracy, Yurchenko says his team has managed to cut return rates in half — a big deal for an industry where fit issues drive most returns. But what really sets them apart is conversion. 'Usual conversion for the marketplace is around 3 per cent,' he said. 'Ours is 18 per cent… we don't just show you the product — we talk about it, create content around it,' he added. ' We make business a lot of businesses.' Yurchenko, who tracks regional fashion trends, estimates the UAE's resale fashion market is now worth around $830 million — and growing at 20 per cent annually through 2025. Resale platforms and consignment boutiques are making high-end pieces more accessible to younger shoppers, while nudging the industry toward circular fashion. 'The new generation doesn't see reselling as shameful or reserved for big budgets anymore,' he said. 'Gen-Z and young millennials will control up to 60 per cent of all e-commerce shopping in two years. So you could call 60 per cent a niche, but I think it's a trend,' Yurchenko said. That shift in generational buying power is happening alongside a broader economic tailwind. In Q4 2024, consumer confidence across the GCC surged — with 97 per cent of shoppers saying they planned to maintain or increase their spending, according to Chalhoub Group. Over 6,700 high-net-worth individuals moved to the UAE last year, drawn by safety, tax advantages, and economic stability. Russians remained the top luxury spenders, and online platforms like Ounass and Farfetch saw sales climb 13 per cent year-on-year — far outpacing the global average. According to Chalhoub Group, the GCC's outlook remains bullish... beating the global average. And yet, in a city built on spectacle and the allure of the new, it's not the flashiest item turning heads — it's a slightly worn Birkin with a backstory. In quiet showrooms and endless scrolls, Gulf luxury is shifting — not just getting louder, but more layered.
