Mango signs up Kaia Gerber as latest brand ambassador
Mango is linking up with supermodel and actress Kaia Gerber for a brand ambassadorship, but it's not just a 'face of' deal with the retailer calling it a 'collaboration' that will run throughout the year.
She's summing up its new concept, Craft your own story, that 'speaks of the freedom to be whoever we want to be at any given momento'.
Mango said she 'embodies the spirit of Craft your own story, the brand's concept that aims to underline how fashion can help us to show our different sides and present ourselves to the world with the multiplicity of aspects that define us'.
She follows in along line of the best-known models and actresses (Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penelope Cruz, Kendall Jenner) who've fronted the brand globally.
Called out as a Gen Z favourite, Gerber is said to 'perfectly represent the spirit of our times [and] comes to explain how the clothes we choose can be tools with which to build our own identity and history with strength, style and determination'.
To start, Gerber is fronting the new edition of Caspule, 'the most elevated collection to dress up at the most special events'.
For her debut campaign, she's been shot by photographer Stef Mitchell in dresses from the new Capsule collection that are dotted with embroidered flowers and hand-stitched fringes. Iridescent fabrics, 'sensual silhouettes' and asymmetrical necklines are also key features.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
5 days ago
- Fashion Network
Most Britons still prefer shopping in person
As many as two-thirds of UK consumers prefer to shop in physical stores rather than online, but online remains key as most of us do shop there and we get our inspiration there too — a quarter of us find inspiration for our wardrobes entirely on social media, influenced by platforms such as Instagram and TikTok via 'get ready with me content'. That's according to a new study from outlet shopping destination Cheshire Oaks Designer Outlet, which also said that data shows 'Gen Z lead in style confidence, [and] Manchester has been named the most fashionable city in the UK'. The study was commissioned by Cheshire Oaks to mark its 30th anniversary and when asked to rank personal style on a scale from one to 10, Britons gave themselves an average score of five, with Gen Z (aged 18-24) 'being significantly more confident in their ability to create a 'fire outfit' and scoring themselves a far higher average of seven'. Over 65s were the least self-assured in their fashion sense scoring just four out of 10. Meanwhile, Manchester, London and Brighton residents rated themselves higher than the national average, with Mancunians taking top spot by rating themselves as a nine or even 10, higher than anywhere else in the UK. Respondents said that on average they'd developed their personal style by the age of just 25. As mentioned, social media was ranked as 'the key inspiration for sourcing stylish looks' but 64% of respondents said they prefer shopping in person. Leading reasons include the ability to try on items on (80%), to judge quality in person (70.4%), and avoid delivery issues (51%). Older shoppers are most keen but for younger shoppers, the in-store experience remains relevant — 'especially when enhanced with entertainment, events, and hands-on discovery as reported by respondents aged 20-30'. The outlet centre has reflected that in its anniversary year with a one-off, free live music gig this month. The line-up comprised a 'top secret' 2000s chart-topping headliner, The Sugababes, joined by DJ Howard Donald of Take That and event host, Hits Radio's Kimberly Wyatt.
Fashion Network
5 days ago
- Fashion Network
Most Britons still prefer shopping in person
As many as two-thirds of UK consumers prefer to shop in physical stores rather than online, but online remains key as most of us do shop there and we get our inspiration there too — a quarter of us find inspiration for our wardrobes entirely on social media, influenced by platforms such as Instagram and TikTok via 'get ready with me content'. That's according to a new study from outlet shopping destination Cheshire Oaks Designer Outlet, which also said that data shows 'Gen Z lead in style confidence, [and] Manchester has been named the most fashionable city in the UK'. The study was commissioned by Cheshire Oaks to mark its 30th anniversary and when asked to rank personal style on a scale from one to 10, Britons gave themselves an average score of five, with Gen Z (aged 18-24) 'being significantly more confident in their ability to create a 'fire outfit' and scoring themselves a far higher average of seven'. Over 65s were the least self-assured in their fashion sense scoring just four out of 10. Meanwhile, Manchester, London and Brighton residents rated themselves higher than the national average, with Mancunians taking top spot by rating themselves as a nine or even 10, higher than anywhere else in the UK. Respondents said that on average they'd developed their personal style by the age of just 25. As mentioned, social media was ranked as 'the key inspiration for sourcing stylish looks' but 64% of respondents said they prefer shopping in person. Leading reasons include the ability to try on items on (80%), to judge quality in person (70.4%), and avoid delivery issues (51%). Older shoppers are most keen but for younger shoppers, the in-store experience remains relevant — 'especially when enhanced with entertainment, events, and hands-on discovery as reported by respondents aged 20-30'. The outlet centre has reflected that in its anniversary year with a one-off, free live music gig this month. The line-up comprised a 'top secret' 2000s chart-topping headliner, The Sugababes, joined by DJ Howard Donald of Take That and event host, Hits Radio's Kimberly Wyatt.
Fashion Network
5 days ago
- Fashion Network
Most Britons still prefer shopping in person
As many as two-thirds of UK consumers prefer to shop in physical stores rather than online, but online remains key as most of us do shop there and we get our inspiration there too — a quarter of us find inspiration for our wardrobes entirely on social media, influenced by platforms such as Instagram and TikTok via 'get ready with me content'. That's according to a new study from outlet shopping destination Cheshire Oaks Designer Outlet, which also said that data shows 'Gen Z lead in style confidence, [and] Manchester has been named the most fashionable city in the UK'. The study was commissioned by Cheshire Oaks to mark its 30th anniversary and when asked to rank personal style on a scale from one to 10, Britons gave themselves an average score of five, with Gen Z (aged 18-24) 'being significantly more confident in their ability to create a 'fire outfit' and scoring themselves a far higher average of seven'. Over 65s were the least self-assured in their fashion sense scoring just four out of 10. Meanwhile, Manchester, London and Brighton residents rated themselves higher than the national average, with Mancunians taking top spot by rating themselves as a nine or even 10, higher than anywhere else in the UK. Respondents said that on average they'd developed their personal style by the age of just 25. As mentioned, social media was ranked as 'the key inspiration for sourcing stylish looks' but 64% of respondents said they prefer shopping in person. Leading reasons include the ability to try on items on (80%), to judge quality in person (70.4%), and avoid delivery issues (51%). Older shoppers are most keen but for younger shoppers, the in-store experience remains relevant — 'especially when enhanced with entertainment, events, and hands-on discovery as reported by respondents aged 20-30'. The outlet centre has reflected that in its anniversary year with a one-off, free live music gig this month. The line-up comprised a 'top secret' 2000s chart-topping headliner, The Sugababes, joined by DJ Howard Donald of Take That and event host, Hits Radio's Kimberly Wyatt.
