Selena Gomez and Hailey Bieber UNFOLLOW each other... reigniting rumored feud after temporary truce
Selena Gomez and Hailey Bieber seem to have reignited their long rumored feud by unfollowing each other on social media.
Fans of the pair spotted the social media slight, which took many by surprise.
While Selena, 32, and Hailey, 28, have repeatedly denied being in a feud, it hasn't stopped fans from speculating that their pair have fallen out over Justin Bieber.
Selena dated Justin on-and-off for years until 2018, when they split for good and he almost immediately moved on with Hailey.
The pair eventually tried to quell rumors of a falling out by posing together for a photo in 2022.
Around the same time, Selena took to social media to urge her fandom to stop sending 'hate' towards Hailey online.
In 2023, the pair went one step further in their reconciliation by following each other on Instagram.
They then quietly showed their support for each other over the past few years by liking each other's posts.
Last December, Hailey liked Selena's Instagram post celebrating her engagement to Benny Blanco.
Selena returned the favor in May by liking a post from Sephora that announced that Hailey's Rhode beauty line would be stocked in their stores.
The move was seen as a major gesture given that Sephora is the official stockist of Selena's Rare Beauty brand.
Given their mutual support, the fact that they've now unfollowed each other again has sent shockwaves through both of their fandoms.
'Selena saw that Hailey became richer than her and got super jealous,' commented one.
'Selena has no reason to be jealous, if anything it's the other way around,' added another.
A third wrote, 'Not again this stupid drama… imagine how tired we are.'
Last month, Selena was accused of shading Hailey following the sale of her beauty brand Rhode.
Hailey's company was recently acquired by E.l.f. Cosmetics in a massive, $1 billion deal.
The mom-of-one, 28, will still serve as founder of the brand as well as Chief Creative Officer and Head of Innovation.
Just one day after the announcement, Selena's cosmetics company Rare Beauty posted two snaps of Selena and simply captioned them with, 'Still here.'
One of the images showed the Bad Liar songstress blowing a kiss towards the camera, while another featured her staring into the lens with a sultry look on her face.
Many fans became convinced that Selena was subtly poking fun at Hailey's sale with the post, and they were not amused.
Hailey's supporters quickly flooded the replies of the post with angry messages.
'It seems like Hailey is always on her mind. Pathetic,' one outraged user wrote.
'The way she's actually shady as hell,' added another.
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