Taylor Swift trend takes over Chiefs TikTok as Rashee Rice's bracelet moment goes viral
Chiefs' Taylor Swift TikTok moment (Image via Getty)
Taylor Swift's influence on the NFL continues to grow — and now it's made its way back into the Kansas City Chiefs locker room. In a recent TikTok posted by the team, wide receiver Rashee Rice is seen casually sporting friendship bracelets.
What made fans buzz was the deliberate camera zoom-in, clearly spotlighting the accessories. It was a small detail, but Swifties picked up on it instantly.
From lyric to locker room — How Swift's line sparked a football trend
The friendship bracelet phenomenon stems from Swift's Eras Tour, inspired by a lyric from her song You're on Your Own, Kid: 'So, make the friendship bracelets, take the moment and taste it.' That single line sparked a viral fan ritual of making and exchanging bracelets at shows.
As Swift's presence at NFL games expanded, the trend found its way into stadiums — especially with her highly publicized connection to Travis Kelce.
Online reactions poured in after the TikTok dropped. One fan wrote, 'The way the Chiefs have adopted friendship bracelets will never not make me smile.' Another added, 'Friendship bracelets… oh they love it (and her) so much.' A third said, 'The friendship bracelet being a piece of Chiefs lore.'
The sentiment was clear — the blending of football and fandom is resonating deeply with audiences.
Travis and Taylor's connection keeps driving the narrative
The bracelets also harken back to the moment Kelce revealed he once tried giving Swift a friendship bracelet with his phone number at her concert. Though he couldn't meet her at the time, the gesture became a lighthearted and widely shared story in their early relationship. Since then, Swift has attended several Chiefs games, with her appearances drawing massive media coverage and fanfare.
Also read:
Travis Kelce's game slips as Taylor Swift romance fuels NFL distraction debate
Players have embraced the energy, from Kelce's playful interviews to team-wide nods like this latest TikTok. Rashee Rice's bracelet moment may seem subtle, but it captures the cultural moment perfectly. What began as a fan trend has now become a symbol of the NFL's unexpected — and wildly successful — romance with pop culture.
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