Butter yellow is everywhere: Shop lululemon's new Belt Bag for a taste of the trend 🧈
Butter yellow is shaping up to be 2025's hottest color, and this darling lululemon accessory is an easy way to incorporate it into your closet.
Your eyes aren't deceiving you—butter yellow is, in fact, everywhere at the moment. After KitchenAid dubbed the hue its 2025 color of the year, the shade has become a fixture across fashion, beauty and even home decor. Asos reported that searches for 'butter yellow' had surged over 98% on its site, while several AD100 designers claimed it was the color of 2025 in Vogue's annual interior design trend report.
If you're looking for a unique way to dip into the yummy color trend, look no further than lululemon; the brand's most viral product—aka the lululemon Everywhere Belt Bag —is now available to shop in a decadent Butter Cream shade. The accessory has all the same features you expect from a lululemon Belt Bag—like pockets, ample carrying space and an adjustable strap—just doused in a butter-inspired shade that feels essential for any spring or summer wardrobe.
Shop the viral lululemon accessory below and check out more popular color trends for 2025.
Shop the viral lululemon Belt Bag in Butter Cream
Why is the lululemon Belt Bag so popular?
The lululemon Everywhere Belt Bag has become one of the internet's most viral products, with a reputation for its compact, practical and uniquely stylish design. The lightweight accessory doubles as the perfect everyday bag, as it's made from a genius water-repellant material and features plenty of zippered interior space that can fit objects like a wallet, smart phone, sunglasses and car keys.
What is the butter yellow trend?
Earlier this year, KitchenAid selected butter yellow as it's 2025 color of the year. Since then, the shade has taken on a life of its own, becoming a fixture shade in fashion, beauty and even home decor. The yummy yellow hue has a soft, pastel coloring that draws inspiration from butter itself—hence the name. You can now shop the best-selling lululemon Belt Bag in a delicate Butter Cream shade.
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