‘Not a mainstream sport': Stokes-owned WA media gives State of Origin sex ad snub
He referred to a lack of league coverage on the WA Today website – owned by Nine Entertainment, publisher of this masthead. There were two rugby league stories on its home page when checked in the afternoon.
'Mate, the obsession with how The West covers league is ludicrous,' Dore said.
'No one outside of rugby league writers in Sydney cares. If you have any doubts about that, check out your own local website WA Today right now. See how you go finding Origin or Bears yarns. The point is rugby league is simply not a mainstream sport in this town.
'Just the facts. Good on them for having a crack here. We have nothing against the game despite the carry-on from [Peter] V'landys acolytes in the Sydney media about our coverage. It's just not remotely main game and never will be. Mate, I edited the Tele (The Daily Telegraph) and the Courier-Mail – I'm a Queenslander.
'If we had a league readership here, we would be covering it. In the paper today. Do you think a game of rugby league between two interstate teams is more relevant to WA readers than what we placed in the valuable space available in our sport section?'
The lack of coverage in WA newspapers is in stark contrast to the attention State of Origin received in Perth on its previous two ventures into Western Australia. In 2022, the local newspaper rallied behind the game and even included a photo of the Blues' win on the front page of the paper the day after the match.
In the lead-up to the first Origin game in Perth in 2019, the newspaper ran a story headlined: 'Why the time is right for rugby league to plant a flag and start a new NRL team in Perth'.
The mood around rugby league in Perth has since changed as Stokes has come to terms with the threat the code poses to the AFL – the sporting product his media company invests so heavily in.
Of the 60,000 fans expected at Optus Stadium, 47,000 of them are locals, with an estimated 13,000 fans having travelled interstate for the game. This columnist has been in Perth since Monday and has observed strong support from the locals towards the Bears and rugby league.
Australian cricket legend Mitchell Johnson, who lives in Perth, spoke strongly about the local interest in rugby league when chatting off-air before he appeared on Freddie and the Eighth on Tuesday.
You wouldn't know it judging by the local newspaper or Channel Seven, who recently ordered Perth Bears CEO Anthony De Ceglie to be cut out of shots at the announcement of Mal Meninga as the inaugural coach.
The Seven West Media snub comes after The West Australian ran the front-page headline 'Bad News Bears' on the morning of the team's official announcement last month.
The bad blood between the AFL-aligned Seven West Media and the NRL has been exacerbated by Australian Rugby League Commission chairman Peter V'landys' decision to poach the company's national news director De Ceglie as the Bears CEO.
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De Ceglie has declined to get into a slanging match with his previous bosses at Seven West Media, where he worked for both Channel Seven and The West Australian.
'The Perth Bears are looking forward to earning the respect of WA sports lovers and earning our right to be in the sports pages of The West Australian alongside the AFL teams,' he said on Wednesday.
'If we're winning on the park and off the park, if fans are turning up to our games and we've created a club that stands for strong values then the newspaper hopefully has to cover us. If we're doing these things and they're still not covering us, then the only people missing out will be the readers.
'It's not that Perth is an AFL state. Perth is a sports state. West Australians love sport. They love Aussie rules, tennis, basketball and NRL. They show up to all sports and are passionate about all sports. There's no rule that says you can't barrack for an AFL team and an NRL team.'
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